ELEC6021 Research Methods: Report Writing

Slides and Handouts for this part of the module

Qualitative research and consumer psychology: alternatives for application

Qualitative research is a research strategy used to analyze the reality. When applied to consumer psychology, it allows a deeper knowledge about consumer’s behavior and associated emotions and motivations. Qualitative research goes beyond the description of buyers’ behavior and shows information about how and why that behavior is produced.The purpose of this paper is to demonstrate how qualitative research is relevant for the knowledge and the understanding of consumers’ behavior and how, through its techniques, it approaches the consumer’s socio-cultural reality and provides an interpretation of it. The present paper resumes the key aspects of qualitative research, mentioning its related antecedents of its contributions to the marketing and explaining the four most applied techniques in consumer psychology (interviews, focus group, ethnography and observation); moreover, it also studies the way to carry them out and gives some examples of some of the market issues which it can analyze. Finally, we take up again the qualitative data analysis as one of the most relevant topics because it produces important information for the decision making process related to the consumer. In addition, we explain the steps, strategies, types and technological tools to carry it out. 

The Intrapreneur Innovation:Led by Medium and Small Size Companies‘Managers*(Qualitative Research)

This research is focused on an exploratory study developed with Pymes managers and theirroles as intrapreneurs. Using their leadership to impel innovation into organizations.Looking to determined how Pymes employers incentive into organizations individuals or groupinnovations. Therefore, it is possible to think that managers lead the innovation process, whichis classified gradually according to companies needs in order to improve their competitiveness.Organization must have intrapreneuring and organized culture with flexible structure to generateindividual autonomy. A characteristic is the amount of capital risk needed; that is why it isnecessary encourage their work and their risk tolerance.

Leadership and performance in multicultural business environments a qualitative study in German-Colombian teams

Multicultural leadership is a topic a great interest in nowadays globalized work environment. Colombia emerges as an attractive marketplace with appealing business opportunities, especially for German enterprises. After presenting Colombia’s current political, social and economic situation, the thesis elaborates the complex subject of cultural differences while focusing on the peculiarities of German and Colombian national cultures. The resulting implications for a team’s collaboration and leader effectiveness are theoretically supported with reference to the landmark studies of Hofstede and GLOBE. By utilizing semi-structured interview techniques, a qualitative research enriches the previous findings and gives an all-encompassing insight in German-Colombian teamwork. The investigation identifies distinctive behavioral patterns and relations, which imply challenges and factors of success for multicultural team leaders. Finally, a categorical analysis examines the influence of cultural traits on team performance and evaluates the effectiveness of the applied leadership style.

AS - A Level sociology : education and sociological research methods.

Guía de bolsillo para la revisión de los temas clave en el área de la sociología para alumnos de bachillerato (segundo ciclo de educación secundaria), niveles AS y A, con doscientas cincuenta preguntas rápidas y sus respuestas, organizadas en secciones temáticas y con consejos de examen. Contiene: educación, métodos sociológicos e investigación educativa en sociología.

Research methods in education.

El libro recoge todos los métodos empleados en las distintas etapas de la investigación educativa. Está dividido en cinco partes (el contexto de la investigación educativa, la planificación de la investigación educativa, los estilos de investigación, las estrategias para la recolección de datos, y la investigación y el análisis de datos), y trata temas como la ética en la investigación social y educativa, el muestreo, el diseño de cuestionarios, el análisis cuantitativo y cualitativo de datos, estadística, y la investigación basada en Internet. Contiene referencias a páginas web con material de apoyo y ejemplos prácticos de la teoría presentada.

Why include phenomenological analysis in a Research Methods course?

Resumen tomado de la publicación

e-Health and Health literacy: a revision of research methods

E-health provides powerful tools to improve health, but users’ health literacy – their ability to obtain, process, and act appropriately on health information – plays a role in their ability to make the most of e-health applications. This project reviewed research focused on e-health and health literacy, coding 94 articles to provide an overview of the field including use of theory and research methods. Findings indicate a lack of theory and use of established health literacy measures.

RES 012. Research methods in the arts and humanities. First edition

A training course that forms part of Epigeum's Research Skills Master Programme.