930 resultados para Pubblicità, traduzione, strategie traduttive


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The construction and use of multimedia corpora has been advocated for a while in the literature as one of the expected future application fields of Corpus Linguistics. This research project represents a pioneering experience aimed at applying a data-driven methodology to the study of the field of AVT, similarly to what has been done in the last few decades in the macro-field of Translation Studies. This research was based on the experience of Forlixt 1, the Forlì Corpus of Screen Translation, developed at the University of Bologna’s Department of Interdisciplinary Studies in Translation, Languages and Culture. As a matter of fact, in order to quantify strategies of linguistic transfer of an AV product, we need to take into consideration not only the linguistic aspect of such a product but all the meaning-making resources deployed in the filmic text. Provided that one major benefit of Forlixt 1 is the combination of audiovisual and textual data, this corpus allows the user to access primary data for scientific investigation, and thus no longer rely on pre-processed material such as traditional annotated transcriptions. Based on this rationale, the first chapter of the thesis sets out to illustrate the state of the art of research in the disciplinary fields involved. The primary objective was to underline the main repercussions on multimedia texts resulting from the interaction of a double support, audio and video, and, accordingly, on procedures, means, and methods adopted in their translation. By drawing on previous research in semiotics and film studies, the relevant codes at work in visual and acoustic channels were outlined. Subsequently, we concentrated on the analysis of the verbal component and on the peculiar characteristics of filmic orality as opposed to spontaneous dialogic production. In the second part, an overview of the main AVT modalities was presented (dubbing, voice-over, interlinguistic and intra-linguistic subtitling, audio-description, etc.) in order to define the different technologies, processes and professional qualifications that this umbrella term presently includes. The second chapter focuses diachronically on various theories’ contribution to the application of Corpus Linguistics’ methods and tools to the field of Translation Studies (i.e. Descriptive Translation Studies, Polysystem Theory). In particular, we discussed how the use of corpora can favourably help reduce the gap existing between qualitative and quantitative approaches. Subsequently, we reviewed the tools traditionally employed by Corpus Linguistics in regard to the construction of traditional “written language” corpora, to assess whether and how they can be adapted to meet the needs of multimedia corpora. In particular, we reviewed existing speech and spoken corpora, as well as multimedia corpora specifically designed to investigate Translation. The third chapter reviews Forlixt 1's main developing steps, from a technical (IT design principles, data query functions) and methodological point of view, by laying down extensive scientific foundations for the annotation methods adopted, which presently encompass categories of pragmatic, sociolinguistic, linguacultural and semiotic nature. Finally, we described the main query tools (free search, guided search, advanced search and combined search) and the main intended uses of the database in a pedagogical perspective. The fourth chapter lists specific compilation criteria retained, as well as statistics of the two sub-corpora, by presenting data broken down by language pair (French-Italian and German-Italian) and genre (cinema’s comedies, television’s soapoperas and crime series). Next, we concentrated on the discussion of the results obtained from the analysis of summary tables reporting the frequency of categories applied to the French-Italian sub-corpus. The detailed observation of the distribution of categories identified in the original and dubbed corpus allowed us to empirically confirm some of the theories put forward in the literature and notably concerning the nature of the filmic text, the dubbing process and Italian dubbed language’s features. This was possible by looking into some of the most problematic aspects, like the rendering of socio-linguistic variation. The corpus equally allowed us to consider so far neglected aspects, such as pragmatic, prosodic, kinetic, facial, and semiotic elements, and their combination. At the end of this first exploration, some specific observations concerning possible macrotranslation trends were made for each type of sub-genre considered (cinematic and TV genre). On the grounds of this first quantitative investigation, the fifth chapter intended to further examine data, by applying ad hoc models of analysis. Given the virtually infinite number of combinations of categories adopted, and of the latter with searchable textual units, three possible qualitative and quantitative methods were designed, each of which was to concentrate on a particular translation dimension of the filmic text. The first one was the cultural dimension, which specifically focused on the rendering of selected cultural references and on the investigation of recurrent translation choices and strategies justified on the basis of the occurrence of specific clusters of categories. The second analysis was conducted on the linguistic dimension by exploring the occurrence of phrasal verbs in the Italian dubbed corpus and by ascertaining the influence on the adoption of related translation strategies of possible semiotic traits, such as gestures and facial expressions. Finally, the main aim of the third study was to verify whether, under which circumstances, and through which modality, graphic and iconic elements were translated into Italian from an original corpus of both German and French films. After having reviewed the main translation techniques at work, an exhaustive account of possible causes for their non-translation was equally provided. By way of conclusion, the discussion of results obtained from the distribution of annotation categories on the French-Italian corpus, as well as the application of specific models of analysis allowed us to underline possible advantages and drawbacks related to the adoption of a corpus-based approach to AVT studies. Even though possible updating and improvement were proposed in order to help solve some of the problems identified, it is argued that the added value of Forlixt 1 lies ultimately in having created a valuable instrument, allowing to carry out empirically-sound contrastive studies that may be usefully replicated on different language pairs and several types of multimedia texts. Furthermore, multimedia corpora can also play a crucial role in L2 and translation teaching, two disciplines in which their use still lacks systematic investigation.

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Il presente lavoro affronta il problema della traduzione dei termini culturo-specifici nella letteratura contemporanea di lingua tedesca ambientata nella DDR. L’analisi della produzione narrativa della Wendeliteratur consente di osservare come il lessico e le espressioni tipiche della DDR vengano utilizzati nelle opere letterarie in funzione citazionale per denotare e connotare la realtà della Germania dell’Est. Attraverso un approccio integrato che coniuga i contributi teorici degli studi sulla traduzione con gli aspetti della pratica traduttiva il lavoro indaga il tema dei realia attraverso una presentazione delle ricerche esistenti, propone una classificazione specifica per i realia della DDR e procede a una ricognizione delle strategie e dei procedimenti traduttivi concreti, che consente di evidenziare le diverse scelte adottate dai traduttori. Attraverso un’analisi ermeneutica dei testi e lo strumento dell’isotopia come indicatore di coerenza le traduzioni italiane delle opere della Wendeliteratur sono oggetto di un’analisi critica. I risultati dell’analisi vengono infine utilizzati come riferimento per la traduzione dei realia nel racconto di F.C. Delius, Die Birnen von Ribbeck.

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La seguente tesi di Laurea è stata scritta durante uno stage della durata di sei mesi (dal 15 Giugno al 1 Dicembre 2011) presso la raffineria del gruppo Saras S.p.A. situata nel golfo di Cagliari. L’elaborato si prefigge di rappresentare un’ulteriore testimonianza dell’accresciuto interesse e della maggiore sensibilità e attenzione sviluppatesi negli ultimi anni nei confronti della Manutenzione dei sistemi di produzione. Lo scopo principale dello stage è stato quello di riuscire a scattare una dettagliata fotografia dei tempi e dei metodi dell’intero processo manutentivo riguardante le macchine rotanti di una delle più grandi e complesse raffinerie del Mediterraneo. Il lettore potrà rintracciare nel testo un’accurata analisi della politica manutentiva Saras seguita da alcune riflessioni e proposte di miglioramento organizzativo che abbiano un positivo impatto sull’ottimizzazione dell’intero sistema Manutenzione. L’esperienza in raffineria ha avuto come principale punto d’interesse la funzione manutentiva dell’azienda ed in particolare la sua sfera operativa. Tuttavia si è cercato di fornire una veduta d’insieme del sistema aziendale rintracciando fondamentali tematiche da sempre oggetto di studi di un corso di laurea in Ingegneria Gestionale, con l’obiettivo di suscitare nel lettore il maggior interesse possibile. Nella dissertazione si parlerà di processi di Manutenzione senza prescindere dall’analisi della sicurezza sul lavoro, delle politiche di approvvigionamento di beni e servizi, della gestione del magazzino ricambi e, ultima ma forse più importante, della gestione delle risorse umane. Si ringrazia la Saras, in particolare nella persona di Renato Virdis, responsabile dell’Unità Operativa Meccanica, per l’opportunità concessa e la collaborazione mostrata durante tutto il periodo, sperando di aver lasciato in azienda un utile documento che offra uno spunto di riflessione per tutti gli attori coinvolti.