Contribuições ao estudo da ambiguidade da linguagem: uma proposta linguístico-educacional

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Fazendo retratos e experimentos: a performance da linguagem em Lygia Bojunga

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A circulação do discurso da Amway: do controle à prática discursiva

In this paper, we intend to contribute to the debate about the circulation of the discourses. To do that, we analyze aspects regarding the circulation of Amway's discourse, a North-American network sales company that has been working in Brazil for a while. Precisely, we analyze the conditions of this circulation at the time it was more intensively, ie, in the 90s, when there were thousands of people in several parts of the country selling the company's products or consuming them. This study has been based on French Discourse Analysis with focus on both Michel Foucault's insights on the control mechanisms of discourse and Maingueneau's reformulated notion of discursive practice. The analysis reveals that Amway's discourse displays features of a doctrine, and, as a discursive practice, it cannot be conceived of as separated from the subjects who convey it, nor from its hierarchical organization, nor from the events that the company promotes and those which are promoted under its name. In these terms, the analysis shows how the discourse is not only a set of texts, but also concerns to the institutional network related to the social group that the enunciation of discourse presupposes and makes it possible.

O ensino da filosofia no Brasil: uma arqueogenealogia da Faculdade de Filosofia, Ciências e Letras da Universidade de São Paulo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Lígua, discurso e prosódia: investigar o uso da vírgula érestrito? Vírgula!

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Cenas de enunciação e ethos discursivo: análise do discurso de autoajuda para adolescentes

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Pausas em justificativas e conclusões nos discursos de um sujeito com doença de Parkinson e de um sujeito sem lesão neurológica

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Formação inicial de professores: o curso de licenciatura em física – UNESP/FCT – Presidente Prudente/SP em questão

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Educação bilingue para surdos: práticas discursivas em tempos de exclusão

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estudo sociocultural da comunidade discursiva do tratamento temático da informação em bibliotecas universitárias

It is assumed as a sociocultural approach to contemporary theories necessary to scientific Information Science, considering that information should be treated from the observance of its context of enunciation, situations and purposes, involving all social actors. In this sense, it is the prerogative of the individual knowledge is socially conditioned and therefore it becomes necessary to investigate the knowledge of professionals who directly or indirectly influence the products generated in the thematic treatment of information in context of university libraries. To do so, it explores the discursive community of thematic treatment information from the institutional and social interaction through structured interview. The results revealed the need of Information Science advance the establishment of studies that surround issues involving human action from the social reality in order to enhance the theoretical concepts and methodological thematic treatment of information in context of university libraries.

Escolhas de letras nas primeiras escritas infantis: função e unidade no discurso

The article deals, initially, from a theoretical point of view, the concept of function in the perspective of Vygotsky (2001), and functional equivalence from the point of view of Smith (1989) and articulates them with the letter funcion in the construction of words in discursive statements. Taking as reference these concepts, it was analysed writings of a student in early literacy at a school in a countryside city in the state of São Paulo, in a situation of writing letters of personal correspondence, whose data were collected in 2009 in order to determine which letters are chosen by the student and why they are chosen to record the speech. The concept of function in Vygotsky and the functional equivalence of Smith (1989) used for the analysis of corpus, revealed that the student’s decisions are characterized by diversity sources and criteria, and rely mainly on the basis that a letter can have the constitution of the word, in the process of enunciation, regardless of their phonetic correspondence. The letter, used as a basis, would lose its status as strictly technical element to achieve the status of a unit of sense since is a constituent part of discourse.

O trabalho como estratégia de atenção em saúde mental: cartografias do conceito Trabalho nas políticas públicas de saúde

Pós-graduação em Psicologia - FCLAS

Leitor contemporâneo: os livros mais vendidos no Brasil de 1966 a 2004

Este trabalho procura examinar o que o leitor brasileiro contemporâneo lê, com o propósito de explicar as razões que levam esse leitor a realizar suas escolhas. Nesse sentido, portanto, o objetivo central do trabalho será examinar o perfil desse leitor brasileiro. O levantamento dos dados para estabelecer o corpus da pesquisa foi realizado por meio do registro das listas de livros mais vendidos, publicadas em dois jornais brasileiros. O primeiro jornal fonte da pesquisa foi o Leia, periódico mensal que circulou no território nacional durante o período de abril de 1978 a setembro de 1991. O segundo, foi o Jornal do Brasil, diário carioca que publicou listas dos livros mais vendidos no Brasil a partir de 1966 até o mês de dezembro de 2004, data de encerramento da pesquisa, em caderno destinado à leitura. Como o segundo jornal interrompeu a publicação das listas dos mais vendidos durante o período de fevereiro de 1976 a abril de 1984, propusemos uma fusão dos dados dos dois jornais de forma a cobrir um período que compreende os anos de 1966 até 2004. A base teórica a partir da qual se estabeleceu o exame do perfil do leitor brasileiro foi a semiótica da escola de Paris. Para o tratamento da questão da leitura elegeu-se o exame das manifestações da enunciação no discurso, as projeções do enunciador e do enunciatário e o tratamento das paixões. Foram observados em cada um dos textos do corpus como essas categorias enunciativas projetam-se em cada um dos textos mais lidos pelos leitores brasileiros e, posteriormente, como, nas listas dos livros mais vendidos, esse leitor manifesta-se como enunciador. Para tanto propôs-se a contraposição entre o ethos do enunciador-leitor das listas e o pathos do enunciatário dos discursos de leitura. Uma vez que o corpus da pesquisa revelou um crescimento na opção pelos textos de auto-ajuda, foi examinada a questão específica... (Resumo completo, clicar acesso eletrônico abaixo)

Análise dialógica do discurso publicitário

From the questions raised by Bakhtin Circle, especially those intended to gender and dialogue, this work aims to study the relationships of meaning that are established between the statements present in commercial advertising discourse. For each sphere of production, circulation and reception of discourses, genres are appropriate, therefore, all discourse requires a different choice of language resources, which determines, among other things, the style of the message. The advertising genre, a genre characterized as complex, as it works, reframes and incorporates primary genres, has the central objective of building the next one idea being to buy something more frequent. This process occurs mainly through the use of persuasive speeches, compelling, authoritative, imperative and seduction. Our goal is to analyze an advertising piece, discussing how the resources used in advertising participate in the process of enunciation and persuasion and the manner in which the voices of others (previous authors, recipients hypothetical ) mingle with the voice of the subject's explicit enunciation. (Bakhtin, 2010, p. XXVII). Thus, based on Bakhtinian studies, we will think about the relation of the dialogical voices raised in question in advertising, and attend to the role of the other, with his active responsive understanding, how to be active and modifying agent

Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses