160 resultados para Motorcycle
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National Highway Traffic Safety Administration, Washington, D.C.
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National Highway Traffic Safety Administration, Washington, D.C.
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National Highway Traffic Safety Administration, Washington, D.C.
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National Highway Traffic Safety Administration, Washington, D.C.
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National Highway Traffic Safety Administration, Traffic/Pedestrian Safety Program, Washington, D.C.
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National Highway Traffic Safety Administration, Traffic/Pedestrian Safety Program, Washington, D.C.
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National Highway Traffic Safety Administration, Traffic/Pedestrian Safety Program, Washington, D.C.
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Mode of access: Internet.
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Mode of access: Internet.
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Supplements accompany some volumes.
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Mode of access: Internet.
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Each vol. carries also in the title the year covered, e.g. 1976 accident facts.
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Latest issue consulted: Vol. 22-no. 24, number 570 (Jan. 26, 1899); title from cover.
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Este estudo busca entender como um processo de comunicação mercadológica pode vincular na mente de seus consumidores elementos simbólicos sobre estilo de vida e pertencimento a uma comunidade da marca alimentando o imaginário de seus consumidores por meio de uma filosofia de vida e forma de viver muito particular. A argumentação da marca é regida em relação ao pertencimento de seus consumidores a uma tribo, e o seu discurso aparenta ser semelhante em todos os cantos do mundo. O caso escolhido para estudo foi a Harley Davidson, pois é uma marca que integra todos esses elementos. Os procedimentos metodológicos escolhidos para esta dissertação foram pesquisa bibliográfica e documental, que contribuíram para a formação do conhecimento teórico e informacional. Além disso, uma pesquisa de campo subdividida em: observação participante com os consumidores da cidade de Sorocaba; participantes do HOG, que é o moto clube exclusivo da marca, coleta de entrevistas semiestruturadas com os membros do HOG de Sorocaba, concessionário Sorocaba e funcionários da empresa no Brasil. Por meio desse trabalho percebeu-se que a comunicação mercadológica e suas ações vêm ao encontro das aspirações, sensações e desejos dos consumidores e como eles se identificam com a marca e com o estilo de vida proporcionado por ela. Os consumidores Harley Davidson são grandes entusiastas da marca e da sua filosofia de vida.
A condição de saúde do trabalhador moto-taxista do município de Caicó-RN no contexto da precarização
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The restructuring process has caused several changes in the workplace since the 1970s in Brazil these changes were more significant during the 1990s, with the implementation of neoliberal policies and the submission of the country's determinations of the IMF and World Bank . In this context, expression wins the increase in structural unemployment and the growth of informality as a mitigating practice the lack of formal employment. At present the activity of mototaxi driver has grown in the municipalities of small, medium and large size of the country. In Caicó / RN, as well as other municipalities, this activity has been presented as an alternative livelihood in the face of rising unemployment. Considering that this is a precarious and risky activity, we wondered about which health conditions of workers in the municipality of mototaxi driver Caicó in the context of job insecurity? What is the perception that this employee has about the health-disease process and its relationship to your work? How to setup the access of motorcycle taxi drivers the right to health and social security? The research sought to examine the health conditions of the workers of the municipality of mototaxi driver Caicó / RN in the context of job insecurity. From the methodological point of view the study worked with documentary research, semi-structured interview and questionnaire with open and closed questions with a sample population of motorcycle taxi drivers of the city, in the period August-September 2013 The results revealed that these workers are if constantly exposed to various risks inherent to the profession as well as the space in which it conducts its business activities, in this case the traffic being traffic accidents and urban violence one of the greatest risks identified by motorcycle taxi drivers in the present study