Cinematografando o consumo :as narrativas e práticas culturais dos clientes de videolocadoras de Natal (RN)

The present work is an exercise of analysis of cultural practices related to movie consume by the clients of video rental stores in Natal city (Rio Grande do Norte, Brazil). With sociology of practice as support, especially that one which develops from the seminal works of Anthony Giddens and Pierre Bourdieu, we have searched, from the apprehension of the narratives build up by these actors from the movies they attend, to point the way they build exercises of reflexivity and creativity in the reception of works commonly identified as products of the so called mass culture . This path allows us, in the steps of Nestor Garcia Canclini, researcher in reception within Latin-American context, create and, somehow confirm the hypothesis that consume is also useful for thinking . In order to get to this result, we have carried out a camp research that used instruments and techniques both quantitative and qualitative. After the data analysis we came to the conclusion that consume of movies taken as commercial type and as not very noble in the environment of cultural production, also impels exercises of creativity and social reflexivity

Natal como destino turístico : um estudo das imagens (re)veladas pela mídia, pelos turistas e suas implicações educacionais e culturais

This thesis is a result of a research on Natal/RN as a tourist destination. We understand that cities are chosen as tourist destinations beyond its cartographic localization, from other dimensions of meanings that, in its set, constitute images. These images are, probably, very different of the images constructed by native and resident populations, who possess relations of identity with the place. The knowledge of the meanings that others attribute to this city as tourist destination, bring us near to the symbolic bonds established by individuals or social groups on the act of their choices, as well as bring us near to the interaction process city-tourists where the expectations are confirmed or not. The images divulgated by the media also participate of the complex formation of the tourist image that is being constructed and available for the different public, in different social contexts. The tourism constitutes a symbolic asset of the modern society, being considered by the studious, as one of the most expressive phenomena of the modernity, for involving each year displacement and the interaction of thousand of people of different cultures in the entire world. All this people s mobilization points to practical social related to personal motivations, to the entailed desired to the idea to travel and to exceed borders. It is already consensus that tourism is a phenomenon of economic growth, generating jobs, income, professional, qualification, bringing improvements for the host cities. Since 1995, in Brazil, the tourism as a sector of the economy, passed to be considered one of the national priorities, and in this perspective, the national politics of the tourism invested in infrastructure of Brazilian cities with high tourist potential, objecting to increase the flows of Brazilian and foreign tourists. Owing to this fact, the country still invests in programs of tourist marketing, mainly divulging the images of the natural beauties of Brazil abroad. And for Brazilians, the campaigns appeal to rescue the feeling to be Brazilian, associating the idea to travel and know its country. Natal city possesses an excellent positioning in the tourist marketing, being predominantly divulgated in national and international level, for its naturalistic singularity, where the images of its natural enchantments as warm water beaches, white dunes, warm weather, constant breeze and an always blue sky are shown as the favorite scene on this city. From what was viewed above that the choice of a tourist destination articulates from a determined imaginary of a place, already constructed or in process of construction, we consider the knowledge of this imaginary a basic learning for the population of the city and especially, for educators, in the formation of professionals in this area and for tourism managers, elaborators of public politics. Based on this estimative, we developed this research that had as a general objective to identify the images that illustrate Natal city as a tourist destination - our objective of study, particularly the meanings and senses attributed by the tourist marketing (hotel s folders) and by the tourists that visited the city during this study. The discussions and reflections that had guided this research had been given from the theoretical link between imaginary and social representation, also considering some interfaces between the fields of communication and symbol. From the studied authors, Baczko (1985) clarifies that the study of social imaginary is directed for the mechanisms and structures of the social life, especially for the intervention accomplishes and efficient of the representations and symbols in the practical collectives, as well as in its direction and orientation . Following this same thought, Moscovici (1978) says that the social representation are produced in communicational and symbolic contexts, and these representations once that already constituted circulate socially as almost tangible entities. Based on this fundament and on the analyze of Barthes (1990), particularly in the approach given to the reading of photographic image, we could observe on hotel s folders that each page evidences senses and meanings of functionality of internal and external spaces, pointing to the way of leisure offered by the keepers of city which is the hotels. About, the leisure that they offer, it is directed to young public, giving meaning to the young myth of personalized leisure tourism on children, young and adults images. The image about security that hotels offer and the singular image of Natal city as a paradise place, provide an idealization of pleasure through the sun, dunes, and beaches and also due to the hospitability of the natives who are assigned as educated . For the tourist that participated on this research, Natal city is tied only by the imaginary of leisure and nature which constitute the emotional link of the relation media-city-tourist. And with such force and fullness of directions the city discloses without tensions and contradictions as a place protected by a mythical and sacred aura. The study also demonstrates us that the potiguar culture remains (almost) forgotten, due to the silenced in this imaginary. In this perspective, we highlight that this culture silence is very close related to the disvalue of education in its general meaning. We defend that the imaginary apprehended constitutes a new reading and a new looking and understanding the tourist reality that comes historically consolidating in this city. In this direction, we glimpse that this study and its future dismemberments can collaborate with the process of rescue the cultural values of the potiguar people, in the way that the meaning of tourist may be redefined, and the tourist image of the city can be also disclosed for its identities particularities of its culture

Integração de práticas culturais e redução da dose do bentazon na cultura da soja: I - efeitos sobre o crescimento da cultura

O trabalho foi desenvolvido no município de Jaboticabal, SP, no ano agrícola de 1990/91, onde testou-se a integração de práticas culturais e menor dose de herbicida aplicado em pósemergência na cultura da soja, cultivar Paraná. O delineamento experimental utilizado foi o de blocos ao acaso, com dezesseis tratamentos e quatro repetições, no esquema fatorial 4x2x2, sendo quatro tipos de manejos de plantas daninhas: testemunha infestada, 50% da dose recomendada (360 g ia/ha) do herbicida bentazon, dose recomendada do herbicida bentazon (720 g ia/ha) e testemunha capinada; dois espaçamentos entre-linhas: 30 cm e 60 cm; e duas densidades: normal e reduzida (média de 20 e 10 plantas por metro, respectivamente). Observou-se que a quantidade de matéria seca das plantas daninhas por época da colheita da soja, foi significativamente maior nos tratamentos com espaçamento maior e densidade reduzida. O arranjo proporcionado pela densidade normal (média de 20 plantas /m) e menor espaçamento (30 cm) entre-linhas, proporcionou sombreamento mais precoce do solo e foi a melhor opção de controle cultural das plantas daninhas em todos os tratamentos testados. Não foi observado sintomas de intoxicação e nem efeitos negativos sobre a nodulação das plantas de soja, por parte do herbicida aplicado, em ambas as doses testadas.

Integração de práticas culturais e redução da dose de bentazon na cultura da soja

O trabalho foi desenvolvido no município de Jaboticabal, SP, no ano agrícola de 1990/91, onde testou-se a integração de práticas culturais e menor dosagem de herbicida aplicado em pós-emergência na cultura da soja, cultivar Paraná. O delineamento experimental utilizado foi o de blocos ao acaso, com dezesseis tratamentos e quatro repetições, sendo quatro tipos de manejos de plantas daninhas: testemunha infestada, 50% da dose recomendada (360 g/ha do herbicida bentazon, dose recomendada do herbicida bentazon (720 g/ha) e testemunha capinada; dois espaçamentos entre-linhas: 30 cm e 60 cm; e duas densidades: normal e reduzida (em torno de 20 e 10 plantas por metro linear, respectivamente). Observou-se que a quantidade de matéria seca das plantas daninhas por época da colheita da soja, foi ligeiramente maior no tratamento com 50% do que no tratamento com 100% da dose do herbicida, porém a diferença não foi significativa. A produtividade no tratamento com 50% de redução na dose do herbicida foi 8,7% menor do que no tratamento com 100%. A redução de 50% na dose do herbicida testado, quando se interagiu com espaçamento e densidades adequadas (30 cm entre-linhas e densidade normal), é possível, considerando-se aceitável as perdas menores que 10% de grãos de soja em relação ao tratamento com dose normal e levando-se em conta os benefícios de tal redução da dose do herbicida.

O livro de leitura da campanha de pé no chão também se aprende a ler/RN: um estudo dos pressupostos histórico-culturais

This work is about the historical and cultural assumptions inserted in the contents of literacy of the Campanha de Pé no Chão Também se Aprende a Ler, a movement of culture and popular education, developed in the State of Rio Grande do Norte in the period between 1961 and 1964. The hypothesis is the one of the existence of a romantic-political ideology which permeated a national developmentalist conception sited in its didactic-pedagogic instrument of literacy, the Book of Lecture of De Pé no Chão Também se Aprende a Ler/RN (1963). It has the aim to understand how the popular critical consciousness marked by conceptions of culture and popular education in its social, cultural and ideological relations, happened. Analyses the object of study by the symbolical cartography, methodological procedures which have as principles to retire from an antecedent source implicit meanings that can discover new realities, articulating the keywords of that document to the ideology that surrounded the Campanha de Pé no Chão Também se Aprende a Ler /RN. As results, the research showed that, considering the historical-cultural assumptions of the national developmentalist thought sited in the studied Book of Lecture, the conditions of the political-cultural context and of the advance of the Brazilian national industry on the beginning of the 1960th , admitted a process of social integration lavished by the popular literacy on the Campanha de Pé no Chão/RN, linked with the possibility of transition of the popular conscience, in a romantic-political perspective of the culture and the popular education

Decomposição e liberação de nitrogênio de resíduos culturais de plantas de cobertura em um solo de cerrado

A produção de massa seca, a taxa de decomposição e a liberação de nitrogênio (N) foram avaliadas em um experimento com sete tipos de cobertura vegetal: milheto pérola (Pennisetum americanum sin. tiphoydes), braquiária (Brachiaria brizantha), sorgo forrageiro (Sorghum bicolor L. Moench), guandu (Cajanus cajan (L.) Millsp), crotalária juncea (Crotalarea juncea) e aveia-preta (Avena strigosa Schreb), em pousio e em área de cultivo convencional (testemunha), em solo de cerrado, em Uberaba, região do Triângulo Mineiro. Dentre as coberturas avaliadas, o milheto e a crotalária foram as que apresentaram a maior produção de massa seca, maior acúmulo e a maior liberação de N. A braquiária foi a cobertura que apresentou a maior taxa de decomposição. Todas as coberturas apresentaram a maior taxa de liberação de N até 42 dias após dessecação.

Uma abordagem comportamental para inserção de robôs em ambientes culturais

In this work, we propose methodologies and computer tools to insert robots in cultural environments. The basic idea is to have a robot in a real context (a cultural space) that can represent an user connected to the system through Internet (visitor avatar in the real space) and that the robot also have its representation in a Mixed Reality space (robot avatar in the virtual space). In this way, robot and avatar are not simply real and virtual objects. They play a more important role in the scenery, interfering in the process and taking decisions. In order to have this service running, we developed a module composed by a robot, communication tools and ways to provide integration of these with the virtual environment. As welI we implemented a set of behaviors with the purpose of controlling the robot in the real space. We studied available software and hardware tools for the robotics platform used in the experiments, as welI we developed test routines to determine their potentialities. Finally, we studied the behavior-based control model, we planned and implemented alI the necessary behaviors for the robot integration to the real and virtual cultural spaces. Several experiments were conducted, in order to validate the developed methodologies and tools

Influência de silicato e calcário na decomposição de resíduos culturais e disponibilidade de nutrientes ao feijoeiro

A disponibilidade do Si pelo silicato de Ca poderá aumentar a formação de polifenóis, os quais tornariam possível a maior persistência dos resíduos culturais em superfície. Com esse intuito, procurou-se avaliar a ação do silicato e do calcário na decomposição de diferentes resíduos culturais e a liberação de nutrientes para o desenvolvimento do feijoeiro. O delineamento experimental empregado foi o de blocos casualizados em esquema fatorial 3 x 5, com quatro repetições. Os tratamentos foram constituídos de três espécies de plantas de cobertura: milheto (Pennisetum americanum), braquiária (Brachiaria brizantha) e guandu-anão (Cajanus cajan L.) e cinco níveis proporcionais de silicato de cálcio: 0, 25, 50, 75 e 100 %, aplicado nas doses crescentes de 0, 2,31, 4,63, 6,96 e 9,27 g/vaso, respectivamente, balanceadas com carbonato de cálcio e carbonato de magnésio, de forma que as quantidades de Ca e Mg em cada tratamento fossem iguais, calculados para atingir uma saturação por bases no solo de 70 %. A aplicação de silicato de Ca não interferiu na decomposição do resíduo cultural de braquiária, guandu e milheto. O teor de Mg disponível no solo foi reduzido pela aplicação de silicato de Ca, o que induz menor absorção pelas plantas de cobertura e eventual disponibilização após sua decomposição. O crescimento do feijoeiro foi favorecido pela aplicação de silicato de Ca, sendo as doses de 2,31 e 6,95 g/vaso de silicato com o resíduo cultural de braquiária os tratamentos que apresentaram maior eficiência.

Referências culturais e heterogeneidade discursiva :Uma proposta para o ensino-aprendizagem de língua inglesa

The purpose of this research is to approach the English literary text from the point of view of the culture and the heterogeneity of discourse in its role as a source of elements that facilitate the teaching/learning process of English as a foreign language. Several instances of discourse heterogeneity are analyzed through cultural references in the original texts of the following English novels: Jane Eyre, by Charlotte Brontë (1816-1855), published in 1847; The Mill on the Floss, by George Eliot (1819-1890), published in 1860 and Great Expectations, by Charles Dickens (1812-1870), published between 1860 and 1861. Theoretical support was sought in Kramsch, Bakhtin, Maingueneau, Authier-Revuz, Widdowson and Larsen-Freeman. Activities in English are proposed in the end whereby it can be seen that the questions at issue can be used extensively in the classroom.

Síntese de catalisadores nanoporosos na ausência total e parcial de direcionadores orgânicos para pirólise catalítica de óleos pesados e intermediários

The processing of heavy oil produced in Brazil is an emergency action and a strategic plan to obtain self-sufficiency and economic surpluses. Seen in these terms, it is indispensable to invest in research to obtain new catalysts for obtaining light fraction of hydrocarbons from heavy fractions of petroleum. This dissertation for the degree of Doctor of Philosophy reports the materials preparation that combine the high catalytic activity of zeolites with the greater accessibility of the mesoporosity, more particularly the HZSM-5/MCM-41 hybrid, done by synthesis processes with less environmental impact than conventional ones. Innovative methodologies were developed for the synthesis of micro-mesoporous hybrid material by dual templating mechanism and from crystalline zeolitic aluminosilicate in the absence of organic template. The synthesis of hybrid with pore bimodal distribution took place from one-single organic directing agent aimed to eliminate the use of organic templates, acids of any kind or organic solvents like templating agent of crystalline zeolitic aluminosilicate together with temperature-programmed microwave-assisted, making the experimental procedures of preparation most practical and easy, with good reproducibility and low cost. The study about crystalline zeolitic aluminosilicate in the absence of organic template, especially MFI type, is based on use of H2O and Na+ cation playing a structural directing role in place of an organic template. Advanced characterization techniques such as X-Ray Diffraction (XRD), Fourier Transform Infrared Spectroscopy (FTIR), Scanning Electron Microscopy (SEM), Highresolution Transmission Electron Microscopy (HRTEM), Adsorption of N2 and CO2, kinetic studies by Thermogravimetric Analysis (TGA) and Pyrolysis coupled to Gas Chromatography/Mass Spectrometry (Pyrolysis-GC/MS) were employed in order to evaluate the synthesized materials. Achieve the proposed objectives, has made available a set of new methodologies for the synthesis of zeolite and hybrid micro-mesoporous material, these suitable for catalytic pyrolysis of heavy oils aimed at producing light fraction

Descobrindo novas ofertas: recursos histórico-culturais e oportunidades de inovação em turismo para a região do Marco/RN

Having as reference the fundamentals of regional innovation systems (RIS) and the policy guidelines defined in the regionalization program implemented by the federal government, this study focus on the analysis of the so-called "Landmark Region", northern coast of Polo Costa das Dunas-RN, in order to indicate how the historical and cultural resources can support innovation in the tourism of the region, represented here by the cities of Pedra Grande and São Miguel do Gostoso. This is a descriptive research, using qualitative methods of data collection and analysis, configuring, still, as a case study. Data were gathered from literature, documents, semi-structured interviews and mainly by participant observation methods. The results show a great diversity of cultural resources in the region, both material and immaterial, which however are disarticulated, and need to be worked in order to be included in the tourism productive chain. The main opportunity for innovation regards the return of the Landmark to the region, an invaluable monument, with the construction of a memorial. Taking in account the relevance of the monument and the growth of the region, we conclude that the return of the Landmark to its place of origin, in conjunction with other cultural resources, could attract a flow of cultural tourists. This fact could be, as the theory suggests, characterized as market or niche innovation, as the region is dominated by the sun and sea and wind sports tourism

A biologia em obras infantis de Monteiro Lobato: modulações literárias, científicas e culturais

A tessitura deste trabalho abarca os traços da Biologia presentes em duas obras infanto-juvenis de Monteiro Lobato. Os entendimentos acerca dos traços biológicos como evolução, seleção natural, tamanho, classificação e organização natural se hibridizam, mesclam-se a outros discursos e significados e apontam relações e significações que se dão entre os espaços - diferenças - dos múltiplos conhecimentos. Ao reconhecer que a Biologia participa dessa Literatura, construiu-se um olhar para seus significados que são (re)criados em relação às diferenças, não funcionando como decalque, cópia de um campo cultural único ou suposto como original. Ao migrar para o texto, os significados culturais desses traços biológicos expandem o campo da escritura por uma interrupção e um espaçamento. Investigaram-se as relações de diferenças que se estabelecem entre Literatura e Biologia, e a intensidade das narrativas que trazem traços de crenças, valores, interesses políticos no discurso científico, e que são arrastados para a Literatura, num trajeto híbrido e nômade.

Indústria cultural: algumas determinações políticas, culturais e sociais na educação

Este artigo analisa a persistência da marginalização e da exclusão social apesar da pretensa democratização da informação que estaria sendo viabilizada pela introdução de novas tecnologias nos meios de comunicação de massa, nas escolas e nos currículos escolares. Essas novas tecnologias (TV, vídeos, computadores conectados à Internet), tendo sido apropriadas pela Indústria Cultural, continuam produzindo analfabetos e os chamados analfabetos funcionais bem como, mais recentemente, os analfabetos ponto com. Tais recursos não vêm resultando em maior conhecimento e participação dos indivíduos nas decisões políticas e nos bens socio-culturais que ficam restritos a uma pequena minoria, a qual se poderia chamar pelo substantivo cidadão. A tentativa de superação dos modismos pedagógicos, buscando uma educação crítica e criativa em direção a objetivos emancipadores, é tarefa ainda a ser realizada.

História individual e práticas culturais: efeitos no uso de preservativos por adolescentes

A literatura revela que, embora a população jovem possua suficiente conhecimento sobre métodos contraceptivos, é baixa a frequência de sua utilização. Este estudo investigou características do uso de preservativos e possíveis variáveis controladoras desse comportamento em estudantes com idade entre 13 e 18 anos. Foi utilizado um questionário estruturado, cujos resultados sugerem que: (1) os adolescentes demonstram seguir regras que mantêm o comportamento de não usar o preservativo; (2) os pais ou responsáveis não controlam punitivamente esse comportamento; (3) os serviços de saúde são pouco reforçadores para o esclarecimento de dúvidas sobre sexualidade e para a obtenção de preservativos. São analisadas influências de história individual e de práticas culturais sobre os resultados.