Populärmusik i TV-reklam : En kvalitativ undersökning av musiken som betydelsebärande teckensystem

This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction”. The results showed that the music was associated with values as genuine, honest, responsibility, purity, independence and innovation. The music's symbolic values helped to position the brand in a lifestyle context. The music also helped to express the target group’s identity and attitudes by being innovative and independent. It also enhanced the perception of the visual colour rendition in the film. In general the television advertisement perceived more positive and entertaining when the music was present. In other words the music's social and cultural position contributed to raise the film's credibility. A deeper social and cultural value was created in the movie through resonance between symbolic values of the music and symbolic values of the film.

El olvido : Análisis temático de la novela De amor y de sombra

La novela realista De amor y de sombra, por la autora Isabel Allende, describe como dos jóvenes luchan contra la “injusticia legalizada” en un lugar ficticio que alude a Chile bajo la dictadura de Augusto Pinochet. Un tema subyacente pero crucial en la obra es el olvido – individual, colectivo e impuesto. Por consiguiente demostraremos en este análisis cómo se presenta el olvido en la novela De amor y de sombra. La hipótesis que dirige nuestro estudio es que el olvido tiene un propósito mayor – destacar la importancia de recordar el pasado. Haciendo un análisis hermenéutico, nos apoyaremos en tres teorías sobre el olvido y el olvido social, resaltando ejemplos de personajes y acontecimientos de la novela. Por ende, en la conclusión se afirma la hipótesis y que la obra de Isabel Allende hace un llamamiento a recordar el pasado.

Det är värre att inte börja studera än att hoppa av: En fenomenologisk studie om hur icke traditionella studenter upplever studieavhopp från högskoleutbildning

In Sweden we have the highest rate of nontraditional students among Europe. Coincidently, we also have the highest rates of drop outs among OECD. In this particular field, drop out from higher education, there is a need fore more qualitative studies that can support the "statistics". Studies about experiences of drop outs are significant for society, university and individual. The aim of this study is to describe and understand how nontraditional student experiences drop out from higher education. What do they tell regarding their meeting with the university? How is the drop out visible before the decision to quit? How can the way forward to the drop out be described? What does the university mean for them? The theoretical point of departure is the concept lifeworld and the method is phenomenological hermeneutic with narrative interviews with 5 students. The result points out that the meeting with the university implies a meeting with other individuals, and also a "meeting" within the student himself, by inner questioning and reflection. The students’ relationship to the studies is characterized by the experience of understanding. The dropouts are visible through different events. The decision per se has increased over time and the students have also grown personally by the decision. To understand or not understand is crucial for the experience of learning. The drop out can also be seen as a transition and a turning point. The drop out is an effort and takes place without professional staff, therefore needs to be discussed in public.

Flit, fylleri och förbundsstatspotential : En undersökning av den nyzeeländska Sverigebilden i samband med skandinaviska emigranters ankomst till Wellington år 1871

This Bachelor’s thesis elucidates the subject of Swedish migration to New Zealand in 1871. Drawing on the work of Anthony Grigg, who has assessed the public opinions regarding the arrival of Scandinavians in 1871-1876, this study aims to highlight the image of Sweden and Swedes conveyed in New Zealand at this time. Through a hermeneutic engagement with newspapers of the day, it is concluded that Swedes in general were being portrayed as industrious, thrifty and well suited for the forestry labour expected of them. It is also shown, however, that Swedes and Sweden to a limited extent were being associated with notorious drinking habits and inferior intellectual abilities. Furthermore, the study highlights what appears to have been a medial difficulty to differentiate between Swedes and Norwegians.

Från kvinnans problem till problemfri kvinna : En undersökning av audiovisuell reklam för sanitetsprodukter till menstruerande kvinnor mellan åren 1970 och 2000

This thesis tries trough qualitative analyzes to illuminate advertising and its didactic aspects, how menstruation and menstruating women are portrayed over time. The method underlying the survey is didactic, diachronic comparative and hermeneutic. There will also be a feminist point of view on the material. The issue is about how the advertisement presents sanitary products and menstruation and how a menstruating woman is portrayed.The conclusion is that the image of a menstruating woman changes slightly while consolidating the ethos that menstruation should not be visible. The menstruating woman is in constant motion, always fresh and fragrant.

Film som kommunikation : En studie av gymnasieungdomars filmarbete

The starting point for this work was a discussion between my supervisor and myself during my teaching training. The discussion concerned the appropriateness of allowing students make films with sexual content. Film gives young people the opportunity to express their feelings and broaden their views. If the film then disseminates to unknown people via in-ternet, which it most likely will do, maybe it is no longer so positive. The aim of this study is to shed light on various aspects of identity and ethics that are important to keep in mind when young people in school make films. These aspects are to avoid making young people vulnerable to abuse and improper influence. One aim is also to highlight the advantages of making films in school. The study is inspired by hermeneutic interpretive and based on qualitative interviews. The informants are four students at the age of 18-19 at two different schools in one municipality in Sweden.The results of the study show that it is important for the informants that the films are pro-duced in an aesthetically good way so that it appeals to the audience. Two of the infor-mants have a specific audience and make more conscious choices, so that the audience will understand what is said. The study shows that the more a filmmaker considers the audi-ence, the more consciously he or she uses film as communication. To get positive feedback is important, but it is mostly friends of the filmmakers that actually comment. To get nega-tive comments is regarded as a disadvantage when placing material on the internet. Howev-er, none of the informants in the study have received negative comments on what has been posted. The opinions about what the informants believe is inappropriate to post on inter-net or to make films about regards sexuality and violations. Earlier studies show that mate-rial can, because it is interesting to other people, become widespread. For this reason it is important for teachers to have conversations with students about their preferences and opinions on various issues. Adults need to interfere in the young people's world, while be-ing open to their opinions. Then the young people's value system will be built up and give them a safe tool that helps them to avoid improper influence.

La picaresca en Mortadelo y Filemón

Mort and Phil (Mortadelo y Filemón) are one of the most famous Spanish comics in thehistory. As some of the characters of Spanish comic they have been sometimes described aspicaresque. The objective of our study is finding out if Mort and Phil play the role of thepicaro. Our study follows the hermeneutic method, taking into consideration the role of thecomic in Spanish society and the concept of picaresque novel. In order to carry out theanalysis, we will look for the characteristics of the picaresque in three stories of theadventures of Mort and Phil. Along the study we will notice the lack of consensus in order todecide what it can be considered a picaresque novel or what not besides showing allcharacteristics of picaresque are not present in this comic. Therefore, we conclude that Mortand Phil can not be considered a picaresque novel but it could be understood as a work ofpicaresque spirit.

Attraktivt arbete ur enhetschefers perspektiv : En kvalitativ studie genomförd i Falu kommun

Sedan 1990- talet har de offentliga organisationerna genomgått flera stora förändringar som medfört att enhetschefer inom den kommunala verksamheten fått ökat ansvar och befogenheter, vilket gör enhetschefsrollen mer komplext. Rapporter visar på svårigheter att rekrytera och behålla chefer, därför är viktigt att undersöka hur enhetschefens arbete ska kunna utvecklas till ett mer attraktivt arbete. Ett attraktivt arbete skapas genom att ge medarbetarna bra förutsättningar inom arbetsinnehåll, arbetstillfredsställelse, samt arbetsförhållanden. I chefsyrket ingår tre roller varav en är medarbetarrollen som enligt teorin inte är speciellt prioriterad eller synliggjord. Studiens syfte är att identifiera vad som gör enhetschefyrket till ett attraktivt arbete samt hur det kan utvecklas. I studien har en kvalitativ forskningsmetod används för att uppnå en djupare förståelse kring enhetschefernas arbetssituation. Detta har bidragit till att ett hermeneutiska synsätt valts, då vi strävar efter att få en ökad förståelse. Studien genomfördes på Falu kommun, där sex enhetschefer inom omvårdnadsförvaltningen intervjuades. Resultatet visar att enhetscheferna är tillfredsställda med sin arbetssituation och upplever arbetet som attraktivt. Faktorer som varierande, handlingsfrihet, problemlösning, sociala kontakter och delar av erkänsla hör till attraktivitetsfaktorer i yrket. Enhetscheferna beskriver tre utvecklingsområden för att öka attraktiviteten. Det första innefattar ledarskapet i organisationen där brister förekommer inom kommunikation och planering. Andra utvecklingsområdet handlar om arbetstakten genom att individanpassa arbetsgruppernas storlek samt tid för reflektion och återhämtning. Tredje utvecklingsområdet enhetscheferna belyser är bristen på erkänsla från organisationen. Utöver enhetschefernas brister har vi identifierat ytterligare ett utvecklingsområde för att öka attraktiviteten. Under intervjuerna har det framkommit att det råder stor avsaknad av kollegor att "bolla idéer" med vilket i sin tur medför att arbetet upplevs som ensamt. För att motverka ensamheten är chefsgruppshandledning ett alternativ, där reflektion och feedback ingår. Forskningen visar att detta även leder till ökad självkänsla, engagemang.

Utmaningen från andra berättelser : En studie om moraliskt omdöme, utvidgat tänkande och kritiskt reflekterande berättelser i dialogbaserad feministisk etik

The present study has a threefold aim: First, the theoretical aim is to give a contribution to refinement of the theory of dialogue based feminist ethics, concerning the understanding of judgment and narration within such an ethics.  The study also has an empirical aim, defined as to clarify what kind of knowledge, relevant to the moral judgment of an engaged outsider actor, can be received from dialogical interpretation and analysis of a limited selection of critically reflecting life stories. Third, a methodological aim is defined as to develop an approach to interpretation and analysis of reflecting life stories, which renders the storyteller visible as a reflecting moral subject, and makes the story accessible as a source of knowledge for the moral judgment of an engaged outsider actor. The thesis combines philosophical reflection and argumentation, with a narrative-hermeneutic method for interpretation of life stories, relating the two to each other in a hermeneutic process.  The theoretical reflection draws on Seyla Benhabibs theory of communicative ethics. A dialogue based model for moral justification and a likewise dialogue based model for political legitimacy are at the heart of this universalistic theory, although in combination with a conception of a narratively and hermeneutically constituted context sensitive moral judgment, based on Hannah Arendt’s concept “enlarged thought”. In the reflection, this model is related to other feminist theorizing within the tradition of dialogue based feminist ethics, as found in the works of Iris M. Young, Georgia Warnke and Shari Stone-Mediatore. The empirical study draws on three critically reflecting life stories from Israeli-Palestinian women activists for a just peace. The methodology for interpretation and analysis that is worked out combines dialogical interpretation as presented in Arthur W. Frank’s socio-narratology with a method for structural analysis derived from Shari Stone-Mediatores theory of storytelling as an expression of political resistance struggle. The results show that some stories drawing on marginalized experiences have a potential­ to stimulate further public debate through their capacity to enable a stereoscopic seeing, elucidating a tension between ideologically structured discourse and non-linguistic experience; implying that narrative-hermeneutic competence should be considered crucial for public debate.  

Toleransbegreppets mångtydighet : En analys av läroplansbegreppet tolerans inom kontexten för ämnet religionskunskap

This litterature study is an analysis of the concept of tolerance, as it is a central value in the curriculum for the Swedish upper secondary school (Gy11) and therefore an important part of interpreting the specific curriculum for religious studies. The scientific approach is drawn from curriculum theory and the method of analysis is hermeneutic. Four different understandings of the concept are presented from academic literary sources. To further problematize the understandings of the concept, critique against a ”pedagogy of tolerance” as expressed by normcritical pedagogical writers and scholars is presented and analyzed. Implications regarding didactical practice are discussed in the light of previous analysis. Two main criteria for tolerance were found in all four understandings. These criterias outline the necessary components of an act of tolerance. The critique mainly focuses on said act, as it is an act of power and differentiation. This implies the didactical importance of awareness regarding the complexity of an act of tolerance.

”Vi kan vistas i samma rum men jag tänker inte prata med dig” : Religionskunskapslärares tolkning av begreppet tolerans samt dess betydelse och funktion i undervisningen

This is a qualitative interview study aiming to examine the concept of tolerance as it is a core value in the curriculum for the Swedish upper secondary school and high school. The concept of tolerance is linked to the subject of religious studies. A total of six teachers were interviewed regarding their understanding and interpretation of the concept, as well as its place in their teaching. The method of analysis was hermeneutic and the statements made by the teachers were further analyzed in the light of normcritical pedagogy and didactical awareness. The results show a diversified understanding of the concept, manifested in a broad scale of attitudes to it, ranging from negative to positive, though all were based on a reflective approach. This affected the teachers' tendency to include, or focus on, the concept of tolerance in their teaching, varying from active inclusion to exclusion. The discussion focuses on the differences and difficulties associated with acts of tolerance versus attitudes of tolerance. The teachers define religious studies as a subject with heavy focus on interpersonal relations. Acts of tolerance are therefore problematic as they are also acts of power between individuals and groups. This shows the didactical importance of discussing the concept of tolerance, mainly in relation to attitudes and acts, between teachers as well as in the classroom.

"En ny musikuppfostran" : Reformpedagogiska anspråk i Siljanskolans bildningsinnehåll

 ”A new form of musical upbringing”: Pretenses of reform pedagogy content in the Siljan school In this article, I describe the Siljan school in Tällberg as a Swedish example of alternative pedagogy. The overall questions relate to the reform pedagogy content of the school and its ability to give Swedish music teaching a new form of musical upbringing. An important issue is how the Siljan school as a model for Swedish reform has been inspired by the reform pedagogy movements in USA and Germany. Te analysis is thus based on the Alm couple’s ability to give the school an international character which shines light on Swedish reforms in the greater context of reform pedagogy. With its basis in discursive education of the 1930s, two main questions are discussed: what perspective on musical education can be identifed in the personal development ethos of the Siljan school? How can the school’s relation to the reform pedagogy music movement during the start of the 1900s be understood? From a hermeneutic perspective, the article contributes by investigating how the Siljan school can have afected decisions in education politics, Swedish schooling, and Swedish musical life. In summary, the article contributes with new knowledge on a chapter in the history of Swedish music pedagogy.

Impactos econômicos, tecnológicos e sociais do desenvolvimento das pessoas na TV Amazonas, pela Fundação Rede Amazônica - a percepção de diretores, gerentes e funcionários

This research has the objective to present the economic, technological and social impacts on the TV Amazonas' employees development. The study was made based on the perception of directors, managers and old employees of the organization, since the creation of the Rede Amazonica Foundation. The methodical procedures were based on the phenomenologic-hermeneutic approach, using theoretical study, text analysis, documents and interviews. The theoretical referential was based on publications about the history of the television in the world, Brazil and Amazon. It looked at digital television, the importance of the education on people's development and the society, as a whole changes in the labor market, professional qualification; professional education and social responsibility. The results show that employees qualification has contributed directly to the economic, technological and social growth of TV Amazonas.

Pluralism in economics: from epistemology to hermeneutics

The objective of this paper is to bring elements from the philosophical movement of hermeneutics and pragmatism to the discussion on methodology in economics, with a specific concern on the theory of truth. Our aim is to present the concept of the hermeneutic space, developed by the philosopher Richard Rorty, as a rational justification for pluralism in economics. We consider the hermeneutic space an interesting concept which should allow us to overcome the void left by the incapacity of epistemological theories to explain the evolution of sciences. It defends the idea that our culture, values and ways of interpreting things are what build the sciences, not any closed epistemological method. In this sense, pluralism is nothing more than letting the hermeneutic space work, without epistemological barriers, and understanding that this is desirable for the future development of economics as a science. This approach differs from all other methodological justifications for pluralism because it does not rely on any epistemological method, but assumes that the hermeneutic space can entirely fulfill the gap created by them

A relação trabalho e conhecimento nos programas de educação para o trabalho da LBA no Amapá

A LBA é uma instituição de abrangência nacional, historicamente ligada à organização de políticas governamentais de ação social, e que há décadas vem aplicando considerável volume de recursos na implementação de programas definidos como educação para o trabalho. Os resultados são mínimos, fato visível, inclusive, nas ameaças de extinção que, ciclicamente, pairam sobre a instituição. A questão fundamental que motiva e norteia este trabalho é na realidade a relativa ao sentido real da existência desses programas em uma instituição assim caracterizada. A resposta é apresentada na forma de um diagnóstico da relação trabalho e conhecimento no imaginário institucional da LBA do Amapá, construido a partir da análise da linguagem utilizada nos textos oficiais da instituição e contextualizada historicamente, cotejada com a fala de pessoas que vivenciam quotidianamente as práticas concretas de educação para o trabalho da LBA no Amapá, captada diretamente, através de uma metodologia de fundamentação hermenêutica-dialética.