Inserção de fornecedores locais como fonte de desempenhos em custos de transação e legitimidade: estudo de caso na cadeia produtiva do petróleo e gás do Rio Grande do Norte

The inclusion of local suppliers in production chains has considerable impact on its performance, but most notably in its main actors. The results of this process may be of different kinds and can be analyzed from economic or institutional approaches. This study aimed to verify the existence of different performances of Petrobras due to the inclusion of local suppliers in the oil and gas production chain in the state of Rio Grande do Norte, from the viewpoints of transaction costs and the Institutional Theory. In order to this, were made the characterization of the PROMINP, the description of its actions and results, the mapping of its institutional context of reference, and identification of results obtained by Petrobras in terms of transaction costs and legitimacy. The theoretical framework is based on authors dealing with industrial concentration, as like Marshall, Krugman, Porter and Schmitz, from the sociological perspective of neoinstitucional theory, as like DiMaggio and Powell and Scott and Meyer, and transaction costs, as like Williamson. This is a qualitative research, with data collection done by consulting secondary fonts and semi-structured interviews with nineteen actors of three groups, namely: actors involved in actions of the program, representatives of enterprises and representative of Petrobras. To analyze the content was used the Suchman s model (1995) for categories associated with strategies of legitimation and fourteen variables associated with the three variables assets specificity, bounded rationality and opportunism (Williamson, 1995, 1989) in the case of transaction costs. The results indicate that PROMINP has achieved its objectives by encouraging the increased participation of local companies in the oil and gas production chain, reflecting in the economic development of the state. The Redepetro/RN, fostered and built upon the interaction of the participants, is presented as a solution of continuity to the participation of enterprises in the chain, after the closure of the actions of the program. PROMINP demands responses to coercive, legislative and regulatory pressures of the organizational field, whose institutional context of reference is wide. From the point of view of legitimacy, through strategies to gain cognitive legitimacy and maintaining pragmatic legitimacy, Petrobras can manipulate the environment, ensuring the compliance of the constituents to their technical and institutional demands. Enterprises, in turn, respond to the demands through compliance with technical demands, mainly through the certification of processes, and cultural changes. There aren t clear gains related to the transaction costs, however, gains in legitimacy can be seen as a cumulative capital that can serve as a competitive differential that generates economic gains. In terms of theoretical findings, it was found that, due to its explanatory power for actions that are difficult to explain only in economic terms, Institutional Theory may be used as theoretical support concurrent with other theories. TCE model has limitations in explaining the program actions. In the case, it s emphasized that Petrobras doesn t seek only economic efficiency, but has in its mission the commitment to social development.

O direito à informação jornalística: garantias constitucionais ao direito de ser informado no sistema brasileiro.

The freedom of social communication referred to those freedoms exercised under of the media. The journalism is professional activity responsible for factual information, real, pluralistic and of the public interest, directed diffusely to social orientation. The right of the information, characterized as diffuse right or of fruition by uncertain and numerous holders, is subdivided in the right of the inform, inform yourself and right to be informed. The journalists, as occupants of a enlarged spectrum concerning of right of the inform, have responsibility for the information they disseminate, devoir that puts on the basis of the constitutional right to be informed. This duty is divided with journalistic companies, when them realized. In the research, examined the existence of constitutional guarantees the right to be informed. To answer the question, realized research to support bibliographical and documentary. The guaranty is a empirical preoccupation coated with legality, since lends itself effect concretize a right. Traced so a panel of guarantees of institutional imprint, substantive and procedural. Treating of the institutional guarantees the right to information, it would refer to true institutions (as the free press) and may begin subjective rights. In the case of substantial guarantees, we would have access to information, the confidentiality of the fonts and the incensurable feature of journalistic information. A guarantee peculiar would be constitution of bodies responsible for monitoring the quality of the vehicles of communication. Trace it also a panel strict of procedural safeguards, such as public civil action, the security s warrant, and the rights of petition and answer.

Anália Maciel: a educadora, a escola, a cidade

This study aims to reconstruct the story of Education of the School called Desembargador Vicente de Lemos in the city of Senador Elói de Souza in Rio Grande do Norte in Natal- Brazil. This is done considering activities that were realized by the teacher Anália Maciel. Since the worl deals with an investigation that is related to Cultural History field, the research emphasized the school as well as the presence of female teachers, in particular Anália Maciel. Concepts present in the work of Chartier (1990), Burke (1992), Le Goff (1992) and Morais (2002) were used in order to comprehend the transformation process in which local schools have been through. This is also done considering the state educational actions of behalf of the teacher. The documental fonts regarded available records such as Governmental correspondence, Law and Decrees. The information fonts used were available at the The Geographical and Historical Institute of Rio Grande do Norte as well as the State s Public Archive. Other information fonts were newspapers such as A República, Diário de Natal and Tribuna do Norte. Some people that were contemporary with the teacher and were there when the school was created were interviewed. Discourses from the decades of 1930 and 1940 were analyzed. The research was guided by the History of Education and Scholar Institution field of analysis. The research also allows to reflect on the pedagogical practices of the time and permits to understand a past-still present -as well as all the development of process that the education went through in the historical context of the city of Senador Elói de Souza. It was also possible to acknowledge that the creation of the school represented thoroughly a landmark in the education in this city and it contributed in a determinant manner for the formation of the students

Habitação e modernização: Cidade Nova e maneiras de viver em Natal no início do século XX

Analyses the presence of new standards of habitation detected in the construction of the region called Cidade Nova, in the first s years of the XX century. Associates the presence of these new patterns with the historical moment lived by the capital, marked by the urban modernization and by the changes of local life. Map voices that, introduced by the republican groups since 1889, pronounced the overcome of the old city of the XIX century asseverated a new model of town. Make use, as fundamental fonts of research, of the urban chronicles produced by the local intellectuals and the newspapers, like A República. Dialog with chronics that includes since propositions about the colonial past until the preoccupations about the acting of the State on how to order the public space. Identifies on those texts the political motivations and the elements whose where inherent to capitalism that accelerated the changes occurred in the urban space. Demonstrates the gradual occupation of Cidade Nova as an important modification happened in the city from that time on. That neighborhood adopted a new model on how to construct the houses of their citizens and helped to promote the urban life as a whole. From now on, Natal has a space meant for the home of their richest families. Recognizes, from many ways, many discourses, manners of living that was legitimized by the changing of the XIX to the XX century and has his highest point in the 1920´s. And it was representative of the strong attachment about the habits of refinery and order in the essence of the private life of the local urban elites

Zoneamento ambiental do Município de Aquiraz-CE

The Metropolitan Region of Fortaleza (RMF) is composed by thirteen cities, where is call the attention of Aquiraz. The city has a excellent resort area and a big importance in socioculture and historics aspects. It was one of the first village of Ceará, and it was founded in 1699, with was also the capital of the state until 1726. The urban local development has been disorganized in the last decades, the fact is, insert of turismon in its coast, and it is unable with alow capacity of the natural suppots, configuring unsustainable and et environment ambience. Considering as a turistic region, it is preoccupy, been necessart to create a better control of the nature of the region by the users. The environmental zoning in this work it is to plan of adequate form the use of the ground based in the management of the interests and the social and economic necessities in accord with the preservation of the environment and the natural characteristics of the city. The same is one great instrument planning where use to be analized in differents ways: social, ambiental, economical and institucional, and promove alternatives of use and occupation of the land to recreate the city. The methodo used to get the real objective, englobed zonal maps in ambiental unities and others themes (geologic/geomorphologic) since than the images from satelities LANDSAT and SPOT and fotografies under position of maps, secundaries listes gets in publics department, bibliographie, informations by the local populations. This prociduries mede easy to create maps, geologic/geomorphologic, of use and occupation the earth and the environmental zoning to analize the dynamic and the working of each ambiental unity of the city Aquiraz wich is located by map of this job. As a result of this job was confectionated the environmental zoning map of Aquiraz wich was divided in five ambiental unities and restrictions areas of occupation: unit I Littoral Plain (zoning with serious restrictions to the occupation); unit II Sub-Littoral Plain (improper zoning to the occupation); unit III between tray zoning Pré-Littoral and Peripheral Depression (improper zoning to the occupation); unit IV Strativism reserve of the plug (zoning used more under control in its occupation) and unit V Fluvial Plain Localities of the Indians Jenipapo-Kaninde/ locality Quilombolas (zoning used more without official regulation). With proposal in the ambient units above one expects that it has a reduction of the ambient degradation and protection of the local biodiversity of the city of Aquiraz in the State of the Ceará

Tipografia em catálogos culturais: as informações contidas na forma grafada

Pós-graduação em Artes - IA

Popular sensacionalista: as estratégias discursivas do Jornal Agora São Paulo

Pós-graduação em Comunicação - FAAC

Análise de rótulos e bulas de agrotóxicos segundo dados exigidos pela legislação federal de agrotóxicos e afins e de acordo com parâmetros de legibilidade tipográfica

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Efeito da biodigestão anaeróbia sobre a solubilização e a eficiência agronômica de diferentes fontes de fósforo

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Análise dos parâmetros físicos e isotópicos do carbono e nitrogênio no solo como indicadores ambientais para uma microbacia rural em Bauru-SP

Pós-graduação em Engenharia Civil e Ambiental - FEB

Paralelismo de inversores monofásicos, isolados ou em conexão com a rede, com otimização da resposta dinâmica

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Bases para o espírito: Ferreira Penna, ciência e educação na Província do Grão- Pará (1866 – 1891)

As contribuições de Domingos Soares Ferreira Penna (1818-1888) à ciência realizada na província do Grão-Pará na segunda metade do século XIX são continuamente referidas em trabalhos sobre a fundação do Museu Paraense de História Natural e Etnografia em 1866, uma vez que o político mineiro fora seu idealizador e primeiro diretor. Contudo, a participação de Ferreira Penna na sociedade paraense da época se estendeu à instrução pública, tema de urgência no discurso das autoridades provinciais. É no sentido de se buscar a consonância deste personagem com as discussões de seu tempo sobre ciência e educação que este trabalho se desenvolve. Buscamos escritos da autoria de Penna, em especial as páginas dedicadas à instrução pública, além de discursos governamentais e pensamentos de outros autores sobre o tema. Partimos de um personagem singular por acreditarmos que pode ser procedimento inicial para compreendermos o contexto social no qual se insere. Seus textos foram analisados com base em elementos da análise de conteúdo, que nos permitiram organizar palavras e expressões em Unidades de Contexto e selecionar quais seriam mais apropriadas para a análise das fontes. A análise nos conduziu à idéia de que, para Ferreira Penna, a instrução teria como uma de suas prioridades a iluminação intelectual dos indivíduos como um todo, em especial os das camadas populares. Esta necessidade acompanhava a proposta da consolidação de uma identidade nacional, cuja inexistência era sentida por políticos e intelectuais. Ainda nesse projeto, o conhecimento dos recursos naturais através das ciências da natureza seria indispensável à luz da inteligência que se buscava incutir nos jovens através da instrução. Neste ponto, ciência e educação se convergem, por serem investimentos utilitários para um propósito mais amplo. O pensamento de Penna se adere ao de vários pensadores da época, em especial no que diz respeito à liberdade de ensino e a uma possível defesa do regime republicano em detrimento do regime monárquico, findo em 1889. Apesar das idéias parecerem adiantadas para sua época, o conservadorismo do pensamento de Ferreira Penna em alguns pontos nos ajuda a compreender a dimensão na qual mudanças para a instrução eram pensadas, de modo que não comprometessem a organização social vigente.

Boca a boca on-line: um estudo sobre a Gestão da Comunicação na Internet

Researchs about consumer behavior show influences coming from a lot of fonts. Among them culture, social class, personal influence, family and consumer situation. Personal influence it’s the font object of this research. Personal influence can define what a consumer will buy or will not buy, especially with closer friends. Normally people got the information and transmit to him group, him family, making some difference in the opinion of this people. Ten years ago we were i………..by a dozen of friends. In these days, we have more facility to communicate and more facility to receiver information trough internet. Our personal influence extended from our closest friend to the world wide web group. That’s why company’s must to know what the consumer is speaking on internet

Design gráfico ergonômico: método para verificação de níveis de usabilidade de fontes tipográficas para texto em suportes impressos e digitais

Pós-graduação em Design - FAAC

Semantic information extraction from images of complex documents

Even though the digital processing of documents is increasingly widespread in industry, printed documents are still largely in use. In order to process electronically the contents of printed documents, information must be extracted from digital images of documents. When dealing with complex documents, in which the contents of different regions and fields can be highly heterogeneous with respect to layout, printing quality and the utilization of fonts and typing standards, the reconstruction of the contents of documents from digital images can be a difficult problem. In the present article we present an efficient solution for this problem, in which the semantic contents of fields in a complex document are extracted from a digital image.