JORNAL-LABORATÓRIO, UMA ATIVIDADE PEDAGÓGICA MUITO ALÉM DO EXERCÍCIO DE MARKETING

A relação entre jornal-laboratório e marketing das instituições de ensino superior é analisada no trabalho. Valendo-se do estudo de casos múltiplos, são comparados impressos laboratoriais, reconhecidos no meio acadêmico pelo valor pedagógico do exercício proporcionado aos alunos, com aqueles que circulam como ¬house-organs¬, trazendo informações positivas das respectivas faculdades. Eles são examinados com base nos conceitos de ensino de jornalismo e de marketing, especialmente para instituições educacionais. O objetivo é demonstrar que jornais-laboratório transformados em jornais de empresa, no intuito de atender a necessidades de comunicação das instituições com o mercado, contrariam o que é preconizado pelo ensino de jornalismo e pelo próprio marketing. É possível perceber que impressos laboratoriais que simulam a realidade da profissão, com o propósito pedagógico, estão mais adequados como produto ao mix de comunicação porque levam o estudante, como consumidor, a vivenciar situações marcantes de aprendizado, conforme estabelece o marketing de experiências para levar clientes à lealdade com as organizações.(AU)

Formação pela experiência: Revelando novas faces e rompendo os disfarces da odontologia \'in vitro\'

Os cursos de graduação em odontologia vêm privilegiando uma formação fundamentada na técnica, com práticas curativistas e individualizadas, tornando-se incapazes de formar a força de trabalho necessária à resolução dos problemas de saúde bucal da população. Com a implementação das Diretrizes Curriculares Nacionais (DCN) para os cursos de graduação em odontologia, uma série de mudanças curriculares vêm sendo executadas no sentido de favorecer a formação adequada. Acredita-se que a educação pela experiência configure-se como um conjunto de ferramentas viável e eficaz para garantir a formação adequada e coerente com os princípios do Sistema Único de Saúde (SUS). Cita-se, como uma dessas possibilidades, os Estágios Curriculares Supervisionados (ECS), previstos nas DCN para serem desenvolvidos de forma articulada e com complexidade crescente ao longo do processo de formação. O estudo destina-se a compreender a articulação ensino-trabalho-cidadania por diferentes olhares e, aliado a experiências vivenciais dessa articulação, construir um modelo de Estágio Curricular Supervisionado (ECS) em serviço público de saúde, no âmbito da Atenção Primária em Saúde (APS), para cursos de graduação em odontologia. Trata-se de um estudo qualitativo dividido em duas fases. Na primeira, foi experienciado um modelo de estágio vinculado à um projeto de pesquisa que se propõe à inovar as práticas de saúde bucal no SUS, utilizando-se de uma proposta de clínica ampliada. Nessa etapa, participaram a pesquisadora, estagiários e preceptores que foram entrevistados e/ou escreveram diários de campo. Na segunda fase, alunos de odontologia, profissionais e gestores de serviços de saúde do município de São Paulo manifestaram suas percepções por meio de grupos focais e entrevistas individuais, respectivamente. O material coletado foi analisado por intermédio da hermenêutica dialética e da triangulação de dados. Os dados descortinam a intimidade das clínicas de uma Faculdade de odontologia, revelando o que se denominou de ensino da odontologia \'in vitro\', distante da realidade e limitado no sentido de solucionar os problemas de saúde bucal do público atendido. Em contrapartida, foi evidente os benefícios que as vivências no mundo real, nos mais variados espaços, podem trazer para esses estudantes. Para os estagiários do modelo experienciado, a prática em clínica ampliada permite extrapolar a odontologia \'in vitro\' e se aproximar da realidade. Preceptores e gestores manifestam opiniões convergentes e explicitam, ainda, o poder transformador que a presença de estudantes denota para os serviços além de induzir à educação permanente dos profissionais que atuam como preceptores. Com bases nessas colocações, foi elaborado um modelo de ECS para cursos de odontologia, de modo a permitir que os estudantes experienciem a realidade de saúde e trabalhem na dimensão da clínica do corpo vivo, subjetivado e complexo. Deseja-se oferecer ao estudante a possibilidade de refletir e experienciar os espaços onde as ações em saúde são produzidas, em um processo de ensino-aprendizagem centrado metodologias ativas, com a mediação pedagógica desenvolvida por preceptores e docentes. Acredita-se que suas características, pensadas em função da triangulação dos diferentes olhares que compuseram o estudo, revertem-se de força suficiente para inquietar o instituído e metamorfosear a formação disfarçada da odontologia.

Base de referência para o mapeamento de competências de trabalho em equipe de servidores técnico-administrativos em universidades públicas, no estado de São Paulo

O objetivo geral é caracterizar o trabalho em equipe, com base na abordagem das competências, em universidades públicas. Os objetivos específicos são identificar os papéis que o servidor desempenha na equipe; a maturidade das equipes; as características de super equipe; os indicadores de competência (conhecimento, habilidade e atitude) para o trabalho em equipe; e os atributos de competência \'conhecimento\' do servidor com relação à organização (estrutura e processos), informação (comunicação) e desenvolvimento (treinamento e aprendizagem). Alguns trabalhos na literatura destacam a importância das competências e do trabalho em equipe na gestão de competências e a relevância da gestão pública. Entretanto, se faz necessário estudos sobre as competências para o trabalho em equipe na gestão de universidades públicas. Para atingir o objetivo proposto foi feito um levantamento em três universidades paulistas, por meio de um questionário, respondido por servidores técnico-administrativos, além de uma revisão bibliográfica sobre o tema. Foi possível comparar teoria e prática e obter conclusões sobre o tema estudado. Como principais resultados observou-se os atributos e os indicadores de competências, que tornam possível iniciar um processo de mapeamento de competências para desenvolver um modelo de aprimoramento dos setores que utilizam as equipes.

Latino Family Involvement: An Exploratory Study of Latina Mother-Daughter Relationships and their Effects on Educational Attainment and Resiliency

Latino family involvement is an important issue in the field of education. Effective strategies to promote family involvement in the Latino community are vital for the educational attainment of Latino students and emotional wellbeing of Latino families. This study used focus groups, in-depth interviews, and observations to examine Latino family involvement and the relationships and communication patterns between Latina mothers and daughters. The Latina mother-daughter relationship was studied in an effort to gain a better understanding of how this relationship affects a Latina daughter's educational attainment and sense of resiliency. Results indicated that a positive relationship between a Latina mother and daughter can increase a Latina daughter's level of educational attainment and sense of resiliency. Additionally, a Latina daughter's level of self-motivation can affect her level of educational attainment as well. Cultural narratives were found to be a common type of communication pattern used between Latina mothers and daughters. They were used to teach cultural values, life lessons, and experiential learning. By improving family involvement efforts within the Latino culture, Latino students will likely see drastic improvements in their overall levels of educational attainment and emotional wellbeing in schools. Implications for Latino students and families, schools that work with Latino families, and educational policy are also discussed.

JORNAL-LABORATÓRIO, UMA ATIVIDADE PEDAGÓGICA MUITO ALÉM DO EXERCÍCIO DE MARKETING

A relação entre jornal-laboratório e marketing das instituições de ensino superior é analisada no trabalho. Valendo-se do estudo de casos múltiplos, são comparados impressos laboratoriais, reconhecidos no meio acadêmico pelo valor pedagógico do exercício proporcionado aos alunos, com aqueles que circulam como ¬house-organs¬, trazendo informações positivas das respectivas faculdades. Eles são examinados com base nos conceitos de ensino de jornalismo e de marketing, especialmente para instituições educacionais. O objetivo é demonstrar que jornais-laboratório transformados em jornais de empresa, no intuito de atender a necessidades de comunicação das instituições com o mercado, contrariam o que é preconizado pelo ensino de jornalismo e pelo próprio marketing. É possível perceber que impressos laboratoriais que simulam a realidade da profissão, com o propósito pedagógico, estão mais adequados como produto ao mix de comunicação porque levam o estudante, como consumidor, a vivenciar situações marcantes de aprendizado, conforme estabelece o marketing de experiências para levar clientes à lealdade com as organizações.(AU)

Elaboration and testing of new methodologies for automatic abstracting

The primary objective of this research was to understand what kinds of knowledge and skills people use in `extracting' relevant information from text and to assess the extent to which expert systems techniques could be applied to automate the process of abstracting. The approach adopted in this thesis is based on research in cognitive science, information science, psycholinguistics and textlinguistics. The study addressed the significance of domain knowledge and heuristic rules by developing an information extraction system, called INFORMEX. This system, which was implemented partly in SPITBOL, and partly in PROLOG, used a set of heuristic rules to analyse five scientific papers of expository type, to interpret the content in relation to the key abstract elements and to extract a set of sentences recognised as relevant for abstracting purposes. The analysis of these extracts revealed that an adequate abstract could be generated. Furthermore, INFORMEX showed that a rule based system was a suitable computational model to represent experts' knowledge and strategies. This computational technique provided the basis for a new approach to the modelling of cognition. It showed how experts tackle the task of abstracting by integrating formal knowledge as well as experiential learning. This thesis demonstrated that empirical and theoretical knowledge can be effectively combined in expert systems technology to provide a valuable starting approach to automatic abstracting.

ALEX:mobile language assistant for low-literacy adults

Basic literacy skills are fundamental building blocks of education, yet for a very large number of adults tasks such as understanding and using everyday items is a challenge. While research, industry, and policy-making is looking at improving access to textual information for low-literacy adults, the literacy-based demands of today's society are continually increasing. Although many community-based organizations offer resources and support to adults with limited literacy skills, current programs have difficulties reaching and retaining those that would benefit most from them. To address these challenges, the National Research Council of Canada is proposing a technological solution to support literacy programs and to assist low-literacy adults in today's information-centric society: ALEX© – Adult Literacy support application for EXperiential learning. ALEX© has been created together with low-literacy adults, following guidelines for inclusive design of mobile assistive tools. It is a mobile language assistant that is designed to be used both in the classroom and in daily life, in order to help low-literacy adults become increasingly literate and independent.

Transferring knowledge of manufacturing techniques within a subsidiary of a multi-national corporation

With the growth of the multi-national corporation (MNCs) has come the need to understand how parent companies transfer knowledge to, and manage the operations of, their subsidiaries. This is of particular interest to manufacturing companies transferring their operations overseas. Japanese companies in particular have been pioneering in the development of techniques such as Kaizen, and elements of the Toyota Production System (TPS) such as Kanban, which can be useful tools for transferring the ethos of Japanese manufacturing and maintaining quality and control in overseas subsidiaries. Much has been written about the process of transferring Japanese manufacturing techniques but much less is understood about how the subsidiaries themselves – which are required to make use of such techniques – actually acquire and incorporate them into their operations. This research therefore takes the perspective of the subsidiary in examining how knowledge of manufacturing techniques is transferred from the parent company within its surrounding (subsidiary). There is clearly a need to take a practice-based view to understanding how the local managers and operatives incorporate this knowledge into their working practices. A particularly relevant theme is how subsidiaries both replicate and adapt knowledge from parents and the circumstances in which replication or adaptation occurs. However, it is shown that there is a lack of research which takes an in-depth look at these processes from the perspective of the participants themselves. This is particularly important as much knowledge literature argues that knowledge is best viewed as enacted and learned in practice – and therefore transferred in person – rather than by the transfer of abstract and de-contextualised information. What is needed, therefore, is further research which makes an in-depth examination of what happens at the subsidiary level for this transfer process to occur. There is clearly a need to take a practice-based view to understanding how the local managers and operatives incorporate knowledge about manufacturing techniques into their working practices. In depth qualitative research was, therefore, conducted in the subsidiary of a Japanese multinational, Gambatte Corporation, involving three main manufacturing initiatives (or philosophies), namely 'TPS‘, 'TPM‘ and 'TS‘. The case data were derived from 52 in-depth interviews with project members, moderate-participant observations, and documentations and presented and analysed in episodes format. This study contributes to our understanding of knowledge transfer in relation to the approaches and circumstances of adaptation and replication of knowledge within the subsidiary, how the whole process is developed, and also how 'innovation‘ takes place. This study further understood that the process of knowledge transfer could be explained as a process of Reciprocal Provider-Learner Exchange that can be linked to the Experiential Learning Theory.

Innovation in leadership development

In the light of the financial crisis and the radically changed conditions in the market place, international leadership development is facing new demands. The Danish-based International Leadership Institute Mannaz has researched the new conditions in collaboration with the Institute of Executive Development in the United States. The research, conducted in 2008 and 2009, combines, in an innovative way, quantitative and qualitative inputs, from both current and future perspectives, from some 111 senior Corporate Executives, Heads of Human Resources and of Learning and Organisational Development in large international corporations headquartered in Europe and the United States; together with the thoughts of some 50 experienced practitioners involved in executive coaching as well as in designing, developing and facilitating leadership development programmes. Also we include a section summarising the key findings from recently published research from other leadership development surveys. Conclusions reveal that the crisis has propelled a long-awaited decline of the traditional classroom-based educational approach to leadership development. Instead, effective leadership development is suggested to build on experiential learning approaches rooted in real life, real time and allowing for more immediate impact and providing for considerably higher relevance and motivation. Coaching, leaders teaching leaders, stretch assignments, action learning, peer networking, customer insights and selective use of technology are seen as important contributors to the leadership development process going forward.

The green campus is also a virtual one

This paper analyses the role of education for sustainability as enabling future sustainability practitioners to become key change agents and leaders. It is important that generic skills and understandings are married to a capability to lead beyond one's disciplinary or professional authority. 'Academic' education for future (and current) sustainability professionals should focus on transdisciplinary learning and research, new media affordances and distributed learning. This raises important questions about the nature of experiential learning and the meaning of 'living sustainability'. With reference to various developments in e-learning, including the European Union's aim to establish a virtual campus for a sustainable Europe, this paper argues that the digital environment is an integral part of our lifeworld connecting people to place, with each other and to possibilities for creative transdisciplinary inquiry. The role of new media in education for sustainability is rarely discussed, is under theorised and its potential largely ignored. © 2010 Inderscience Enterprises Ltd.

Developing an intervention to equip nurses for acute life threatening events (ALTEs) in hospital:a phenomenological approach to healthcare research

Objectives: To understand staff's experiences of acute life threatening events (ALTEs) in a pediatric hospital setting. These data will inform an intervention to equip nurses with clinical and emotional skills for dealing with ALTEs. Method: A mixed design was used in the broader research program; this paper focuses on phenomenon-focused interviews analyzed using interpretative phenomenological analysis (IPA). Results: Emerging themes included staff's relationships with patients and the impact of personhood on their ability to perform competently in an emergency. More experienced nurses described "automatic" competence generated through increased exposure to ALTEs and were able to recognize "fumbling and shaking" as a normal stress response. Designating a role was significant to staff experience of effectiveness. Key to nurses' learning experience was reflection and identifying experiences as "teachable moments." Findings were considered alongside existing theories of self-efficacy, reflective thought, and advocacy inquiry to create an experiential learning intervention involving a series of clinical and role-related scenarios. Conclusion: The phenomenological work facilitated an in-depth reading of experience. It accentuated the importance of exposure to ALTEs giving nurses experiential knowledge to prepare them for the impact of these events. Challenges included bracketing the personhood of child patients, shifting focus to clinical tasks during the pressured demands of managing an ALTE, normalizing the physiological stress response, and the need for a forum and structure for reflection and learning. An intervention will be designed to provide experiential learning and encourage nurses to realize and benefit from their embodied knowledge.

Eco-car : a perfect vehicle for technical design teaching?

Design methods and tools are generally best learned and developed experientially [1]. Finding appropriate vehicles for delivering these to students is becoming increasingly challenging, especially when considering only those that will enthuse, intrigue and inspire. This paper traces the development of different eco-car design and build projects which competed in the Shell Eco-Marathon. The cars provided opportunities for experiential learning through a formal learning cycle of CDIO (Conceive, Design, Implement, Operate) or the more traditional understand, explore, create, validate, with both teams developing a functional finished prototype. Lessons learned were applied through the design of a third and fourth eco-car using experimental techniques with bio-composites, combining the knowledge of fibre reinforced composite materials and adhesives with the plywood construction techniques of the two teams. The paper discusses the importance of applying materials and techniques to a real world problem. It will also explore how eco-car and comparing traditional materials and construction techniques with high tech composite materials is an ideal teaching, learning and assessment vehicle for technical design techniques.

An analysis of teachers' perceptions of informal science professional development

Science professional development, which is fundamental to science education improvement, has been described as being weak and fragmentary. The purpose of this study was to investigate teachers' perceptions of informal science professional development to gain an in-depth understanding of the essence of the phenomenon and related science-teaching dispositions. Based on the frameworks of phenomenology, constructivism, and adult learning theory, the focus was on understanding how the phenomenon was experienced within the context of teachers' everyday world. ^ Data were collected from eight middle-school teachers purposefully selected because they had participated in informal programs during Project TRIPS (Teaching Revitalized Through Informal Programs in Science), a collaboration between the Miami-Dade school district, government agencies (including NASA), and non-profit organizations (including Audubon of Florida). In addition, the teachers experienced hands-on labs offered through universities (including the University of Arizona), field sites, and other agencies. ^ The study employed Seidman's (1991) three-interview series to collect the data. Several methods were used to enhance the credibility of the research, including using triangulation of the data. The interviews were transcribed, color-coded and organized into six themes that emerged from the data. The themes included: (a) internalized content knowledge, (b) correlated hands-on activities, (c) enhanced science-teaching disposition, (d) networking/camaraderie, (e) change of context, and (f) acknowledgment as professionals. The teachers identified supportive elements and constraints related to each theme. ^ The results indicated that informal programs offering experiential learning opportunities strengthened understanding of content knowledge. Teachers implemented hands-on activities that were explicitly correlated to their curriculum. Programs that were conducted in a relaxed context enhanced teachers' science-teaching dispositions. However, a lack of financial and administrative support, perceived safety risks, insufficient reflection time, and unclear itineraries impeded program implementation. The results illustrated how informal educators can use this cohesive model as they develop programs that address the supports and constraints to teachers' science instruction needs. This, in turn, can aid teachers as they strive to provide effective science instruction to students; notions embedded in reforms. Ultimately, this can affect how learners develop the ability to make informed science decisions that impact the quality of life on a global scale. ^

Team Primacy Concept-based employee evaluation and job performance

This qualitative case study explored how employees learn from Team Primacy Concept (TPC)-based employee evaluation and how they apply the knowledge in their job performance. Kolb's experiential learning model (1974) served as a conceptual framework for the study to reveal the process of how employees learn from TPC evaluation, namely, how they experience, reflect, conceptualize and act on performance feedback. TPC based evaluation is a form of multirater evaluation that consists of three components: self-feedback, supervisor's feedback, and peer feedback. The distinctive characteristic of TPC based evaluation is the team evaluation component during which the employee's professional performance is discussed by one's peers in a face-to-face team setting, while other forms of multirater evaluation are usually conducted in a confidential and anonymous manner.^ Case study formed the methodological framework. The case was the Southeastern Virginia (SEVA) region of the Institute for Family Centered Services, and the participants were eight employees of the SEVA region. Findings showed that the evaluation process was anxiety producing for employees, especially the process of peer evaluation in a team setting. Preparation was found to be an important phase of TPC evaluation. Overall, the positive feedback delivered in a team setting made team members feel acknowledged. The study participants felt that honesty in providing feedback and openness to hearing challenges were significant prerequisites to the TPC evaluation process. Further, in the planning phase, employees strove to develop goals for themselves that were meaningful. Also, the catalyst for feedback implementation appeared to stem from one's accountability to self and to the client or community. Generally, the participants identified a number of performance improvement goals that they attained during their employment with IFCS, which were supported by their developmental plans.^ In conclusion, the study identified the process by which employees learned from TPC-based employee evaluation and the ways in which they used the knowledge to improve their job performance. Specifically, the study examined how participants felt and what they thought about TPC-based feedback, in what ways they reflected and made meaning of the feedback, and how they used the feedback to improve their job performance.^

A "Transforming the School-to-Prison Pipeline" Initiative: Mentoring Model Pilot Project Symposium

Abstract: This informative and interactive teaching symposium posits the Positive Peer Leadership Mentoring Program (PPLM) as an evidence-based wrap-around service for youth and families in Miami-Dade who are involved in the school-to-prison pipeline. Presenters first provide information to initiate the dialogic process of discerning and interpreting the school-to-prison pipeline, impacted by costs of incarceration for Black youth and families and the move toward effective mental health services in the juvenile justice system. Then, participants experience an interactive pedagogical mentoring format set forth in PPLM as the first step toward transforming the school-to-prison pipeline in their own classroom or other educational setting.