Search for the Decays B(s)0→e+μ- and B(s)0→e+e- in CDF Run II

We report results from a search for the lepton flavor violating decays $B^0_{(s)}\to e^+\mu^-$, and the flavor-changing neutral-current decays $B^0_{(s)} \to e^+ e^-$. The analysis uses data corresponding to ${\rm 2 fb^{-1}}$ of integrated luminosity of $p \bar{p}$ collisions at $\sqrt{s}=1.96 {\rm TeV}$ collected with the upgraded Collider Detector (CDF II) at the Fermilab Tevatron. The observed number of $B^0_{(s)}$ candidates is consistent with background expectations. The resulting Bayesian upper limits on the branching ratios at 90% credibility level are $\mathcal{B}(B^0_s \to e^{+}\mu^{-}) e^{+}\mu^{-})e^{+}\mu^{-}) 47.8 {\rm TeV/c^2}$, and ${M_{LQ}}(B^0\to e^+ \mu^-) > 59.3 {\rm TeV/c^2}$, at 90% credibility level.

Search for High-Mass e+e- Resonances in pp̅ Collisions at √s=1.96 TeV

A search for high-mass resonances in the $e^+e^-$ final state is presented based on 2.5 fb$^{-1}$ of $\sqrt{s}=$1.96 TeV $p\bar{p}$ collision data from the CDF II detector at the Fermilab Tevatron. The largest excess over the standard model prediction is at an $e^+e^-$ invariant mass of 240 GeV/$c^2$. The probability of observing such an excess arising from fluctuations in the standard model anywhere in the mass range of 150--1,000 GeV/$c^2$ is 0.6% (equivalent to 2.5 $\sigma$). We exclude the standard model coupling $Z'$ and the Randall-Sundrum graviton for $k/\overline{M}_{Pl}=0.1$ with masses below 963 and 848 GeV/$c^2$ at the 95% credibility level, respectively.

Corporate Brand Repositioning with CSR as the Differentiating Factor: A Study on Consumer Perceptions

Purpose – This research paper studies how the strategy of repositioning enables marketers to communicate CSR as their brand’s differentiating factor. It aims at understanding how consumer perceptions can be managed to generate brand value through corporate brand repositioning when CSR is the differentiating factor. The purpose of this paper is to answer the following research question: How can consumer perceptions be managed to generate brand value through corporate brand repositioning when CSR is the differentiating factor? The two research objectives were: 1. to build a model, which describes the different components of consumer perceptions involved in generation of brand value through repositioning when CSR is the differentiating factor, 2. to identify the most critical components in the context of the case company, IKEA for generation of brand value during the process of corporate brand repositioning Design/methodology/approach – This paper is based on the literature review covering the logic of brand value generation, repositioning strategy and consumer perceptions connected to CSR activities. A key concept of the positioning theory, the brand’s differentiating factor, was explored. Previous studies have concluded that desirability of the differentiating factor largely determines the level of brand value-creation for the target customers. The criterion of desirability is based on three dimensions: relevance, distinctiveness and believability. A model was built in terms of these desirability dimensions. This paper takes a case study approach where the predefined theoretical framework is tested using IKEA as the case company. When developing insights on the multifaceted nature of brand perceptions, personal interviews and individual probing are vital. They enable the interviewees to reflect on their feelings and perceptions with their own words. This is why the data collection was based on means-end type of questioning. Qualitative interviews were conducted with 12 consumers. Findings – The paper highlights five critical components that may determine whether IKEA will fail in its repositioning efforts. The majority of the critical components involved believability perceptions. Hence, according to the findings, establishing credibility and trustworthiness for the brand in the context of CSR seems primary. The most critical components identified of the believability aspect were: providing proof of responsible codes of conduct via conducting specific and concrete CSR actions, connecting the company’s products and the social cause, and building a linkage between the initial and new positioning while also weakening the old positioning. Originality/value – Marketers’ obligation is to prepare the company for future demands. Companies all over the globe have recognized the durable trend of responsibility and sustainability. Consumer´s worry about the environmental and social impact of modern lifestyles is growing. This is why Corporate Social Responsibility (CSR) provides brands an important source of differentiation and strength in the future. The strategy of repositioning enables marketers to communicate CSR as their brand’s differentiating factor. This study aimed at understanding how consumer perceptions can be managed to generate brand value through corporate brand repositioning when CSR is the differentiating factor.

An Examination of How Entrepreneurs Can Improve Their Position in Relation to Investors

Previous research has been inconclusive regarding the impact of those who invest in entrepreneurs. Consider for a moment how potentially important they are to entrepreneurs. They for example decide who deserves funding, how much time they contribute to their portfolio firms, how they grant entrepreneurs access to their networks, and help entrepreneurs acquire additional funding. In sum, investors potentially have a great impact on the success of entrepreneurs. It is therefore important that we better understand the environment, relationships and context in which parties operate. This thesis contains five articles that explore investors’ and entrepreneurs’ relationships from various viewpoints, in theoretical frameworks, and use a variety of data and research methods. The first article is a literature review that summarises what we know of venture capital, business angel and corporate venture capital funding. The second article studies the entrepreneurs’ investor selection process, its consequences, and identifies key factors that influence the process. Earlier, the common approach has been to concentrate research on the investors’ selection policy, not the entrepreneurs’. The data and conclusions are based on multiple case studies. The article analyses how entrepreneurs can ensure that they get the best possible investor, when it is possible for an entrepreneur to select an investor, and what are the consequences of investor selection. The third article employs power constructs (dependency, power balance/imbalance, power sources) and analyses their applicability in the investor-entrepreneur relationship. Power constructs are extensively studied and utilised in the management and organisation literature. In entrepreneur investor relationships, power aspects are rarely analysed. However, having the ability to “get others to do things they would not otherwise do” is a very common factor in the investor-entrepreneur relationship. Therefore, employing and analysing the applicability of power constructs in this setting is well founded. The article is based on a single case study but suggests that power constructs could be applicable and consequently provide additional insights into the investor-entrepreneur relationship. The fourth article studies the role of advisors in the venture capital investment process and analyses implications for research and practice, particularly from the entrepreneurs’ perspective. The common entrepreneurial finance literature describes the entrepreneur-investor relationship as linear and bilateral. However, it was discovered that advisors may influence the relationship. In this article, the role of advisors, operating procedures and advisors’ impact on different parties is analysed. The fifth article concentrates on investors’ certification effect. The article measures and demonstrates that venture capital investment is likely to increase the credibility (in terms of media attention) of early stage firms, those that most often need additional credibility. Understanding investor certification can affect how entrepreneurs evaluate investment offers and how investors can make their offers appear more lucrative.

The Role of Electronic Word of Mouth in Shaping Consumer Attitudes

The purpose of this research was to investigate the role of electronic word of mouth (eWOM) in shaping consumer attitudes towards various products and services with concentration on the consumer attitude change. eWOM has long been proven to play an important role in influencing consumer attitudes and has been researched from a variety of perspectives. This study attempts to look deeper into the process of consumer attitude change by applying as the central theory of the study the Elaboration Likelihood Model of Persuasion by Petty and Cacioppo. In the processes of examining the background academic and empirical research the Internet and Web 2.0 are closely depicted in order to understand how throughout the past centuries technology allowed the rise of various mediums where consumers can not only share their opinions online about products and services but also communicate with other consumers. Manuel Castel’s Internet Galaxy, Gildin’s, Carl and Noland’s, Hennig-Thurau, Gwinner, Walsh and Gremler’s researches on eWOM are the central works that helped to shape both the theoretical and empirical parts of this study. The mixed method approach was chosen as a research method for this study. An online survey was conducted via the Surveymonkey.com platform and eight qualitative in-depth interviews were conducted. The results of the study show that central route queues as text quality and text argumentativeness are more prominent among the research subjects and the peripheral route queues: source credibility and source expertise did not show considerable significance. Also more experience and participation consumers have with user-rating websites and applications more inclined they are to elaborate on the central route cues and are more likely to search for opinions that they consider rational and credible. Also these respondents are less inclined to search for ratings that confirm their existing beliefs about products or services. Less experience/participation they have about eWOM more likely they are to search for reviews confirmatory to their own.

From Workstations to Workbenches: Towards Predicting Physicochemically Viable Protein-Protein Interactions Across a Host and a Pathogen

The understanding of protein-protein interactions is indispensable in comprehending most of the biological processes in a cell. Small-scale experiments as well as large-scale high-throughput techniques over the past few decades have facilitated identification and analysis of protein-protein interactions which form the basis of much of our knowledge on functional and regulatory aspects of proteins. However, such rich catalog of interaction data should be used with caution when establishing protein-protein interactions in silico, as the high-throughput datasets are prone to false positives. Numerous computational means developed to pursue genome-wide studies on protein-protein interactions at times overlook the mechanistic and molecular details, thus questioning the reliability of predicted protein-protein interactions. We review the development, advantages, and shortcomings of varied approaches and demonstrate that by providing a structural viewpoint in terms of shape complementarity and interaction energies at protein-protein interfaces coupled with information on expression and localization of proteins homologous to an interacting pair, it is possible to assess the credibility of predicted interactions in biological context. With a focus on human pathogen Mycobacterium tuberculosis H37Rv, we show that such scrupulous use of details at the molecular level can predict physicochemically viable protein-protein interactions across host and pathogen. Such predicted interactions have the potential to provide molecular basis of probable mechanisms of pathogenesis and hence open up ways to explore their usefulness as targets in the light of drug discovery. (c) 2014 IUBMB Life, 66(11):759-774, 2014

Projected climate change impacts on vegetation distribution over Kashmir Himalayas

Despite high vulnerability, the impact of climate change on Himalayan ecosystem has not been properly investigated, primarily due to the inadequacy of observed data and the complex topography. In this study, we mapped the current vegetation distribution in Kashmir Himalayas from NOAA AVHRR and projected it under A1B SRES, RCP-4.5 and RCP-8.5 climate scenarios using the vegetation dynamics model-IBIS at a spatial resolution of 0.5A degrees. The distribution of vegetation under the changing climate was simulated for the 21st century. Climate change projections from the PRECIS experiment using the HADRM3 model, for the Kashmir region, were validated using the observed climate data from two observatories. Both the observed as well as the projected climate data showed statistically significant trends. IBIS was validated for Kashmir Himalayas by comparing the simulated vegetation distribution with the observed distribution. The baseline simulated scenario of vegetation (1960-1990), showed 87.15 % agreement with the observed vegetation distribution, thereby increasing the credibility of the projected vegetation distribution under the changing climate over the region. According to the model projections, grasslands and tropical deciduous forests in the region would be severely affected while as savannah, shrubland, temperate evergreen broadleaf forest, boreal evergreen forest and mixed forest types would colonize the area currently under the cold desert/rock/ice land cover types. The model predicted that a substantial area of land, presently under the permanent snow and ice cover, would disappear by the end of the century which might severely impact stream flows, agriculture productivity and biodiversity in the region.

Reliable Validation Based on Optical Flow Visualization for CFD Simulations

A reliable validation based on the optical flow visualization for numerical simulations of complex flowfields is addressed in this paper. Several test cases, including two-dimensional, axisymmetric and three-dimensional flowfields, were presented to demonstrate the effectiveness of the validation and gain credibility of numerical solutions of complex flowfields. In the validation, images of these flowfields were constructed from numerical results based on the principle of the optical flow visualization, and compared directly with experimental interferograms. Because both experimental and numerical results are of identical physical representation, the agreement between them can be evaluated effectively by examining flow structures as well as checking discrepancies in density. The study shows that the reliable validation can be achieved by using the direct comparison between numerical and experiment results without any loss of accuracy in either of them.

Mídia, parlamento e violência : uma análise da CPI dos grupos de extermínio no Nordeste

Analisa a relação entre parlamento, mídia e sociedade na construção de uma democracia forte. Há dois elementos fundamentais para que uma sociedade estabeleça um Estado Democrático: a confiança e a participação cidadã. Parece paradoxal que em uma estrutura em que o voto é direto, haja problemas de confiança entre o Legislativo e os cidadãos. Focando a atuação da CPI dos Grupos de Extermínio no Nordeste, que tratou de um tema federal - a proteção dos direitos humanos em um cenário regional: o nordeste brasileiro, o estudo propõe uma reflexão sobre o papel do deputado no fortalecimento do elo entre a instituição Câmara Federal e o cidadão. A partir da análise feita nos jornais impressos de Pernambuco, indaga o papel da mídia no fechamento da conexão eleitoral, contribuindo ainda para a prestação de contas entre deputados e cidadãos. Pretende, ainda, verificar como se dá o relacionamento da mídia com os representantes populares.

Capacidad informativa de los resultados contables en la empresa familiar

[ES] El presente trabajo analiza la relación entre el control familiar y la credibilidad de los resultados contables. Utilizando un panel de datos de empresas españolas cotizadas no financieras para el período 1997-2003, los resultados alcanzados muestran que la credibilidad de la información contable de la empresa familiar es inferior a la de la no familiar. Asimismo, el incremento de los derechos de voto en manos del último propietario familiar incide negativamente en la credibilidad de sus resultados divulgados. Las únicas empresas en las que la naturaleza familiar incide positivamente en la credibilidad de la información contable son aquellas en las que el presidente del consejo de administración no pertenece a la familia controladora.

DUAQUAL: calidad percibida por docentes y alumnos en la gestión universitaria

[ES] El proceso de Bolonia ha remarcado una perspectiva institucional en la preocupación por la gestión de la calidad del servicio prestado en las universidades y otras instituciones de enseñanza superior. La calidad del servicio en la educación superior no se centra exclusivamente en el proceso de enseñanza- aprendizaje y en la relación entre docente y discente, sino que debe estar también garantizada en el servicio prestado por las bibliotecas universitarias, los servicios de acción social, los servicios académicos y las secretarías departamentales.

Sistema seguro de votação eletrônica multi-células

Em uso desde a Grécia antiga e atualmente massificado na maioria dos países do mundo, o sistema de votação tradicional baseado em cédulas de papel possui diversos problemas associados à segurança, tais como dificuldades para evitar coerção do eleitor, venda do voto e substituição fraudulenta do eleitor. Além de problemas de usabilidade que acarretam erros de preenchimento da cédula e um processo de apuração lento, que pode durar dias. Ao lado disso, o sistema tradicional não fornece a contraprova do voto, que permite ao eleitor conferir se o seu voto foi corretamente contabilizado na apuração. Inicialmente acreditou-se que a informatização do sistema de votação resolveria todos os problemas do sistema tradicional. Porém, com a sua implantação em alguns países o sistema de votação eletrônica não mostrou-se capaz de fornecer garantias irrefutáveis que não tivesse sido alvo de alterações fraudulentas durante o seu desenvolvimento ou operação. A má reputação do sistema eletrônico está principalmente associada à falta de transparência dos processos que, em sua maioria, não proporcionam a materialização do voto, conferido pelo eleitor para fins de contagem manual, e nem geram evidências (contraprova) da correta contabilização do voto do eleitor. O objetivo deste trabalho é propor uma arquitetura de votação eletrônica que integra, de forma segura, o anonimato e autenticidade do votante, a confidencialidade e integridade do voto/sistema. O sistema aumenta a usabilidade do esquema de votação baseado em "Três Cédulas" de papel, implementando-o computacionalmente. O esquema oferece maior credibilidade ao sistema de votação através da materialização e contraprova do voto, resistência à coerção e ao comércio do voto. Utilizando esquemas de criptografia assimétrica e segurança computacional clássica, associado a um sistema de auditoria eficiente, a proposta garante segurança e transparência nos processos envolvidos. A arquitetura de construção modular distribui a responsabilidade entre suas entidades, agregando-lhe robustez e viabilizando eleições em grande escala. O protótipo do sistema desenvolvido usando serviços web e Election Markup Language mostra a viabilidade da proposta.

Reconstructing an 83-Year Time Series of Daily Sea Surface Temperature at Pacific Grove, California

Daily sea surface temperatures have been acquired at the Hopkins Marine Station in Pacific Grove, California since January 20, 1919.This time series is one of the longest oceanographic records along the U.S. west coast. Because of its length it is well-suited for studying climate-related and oceanic variability on interannual, decadal, and interdecadal time scales. The record, however, is not homogeneous, has numerous gaps, contains possible outliers, and the observations were not always collected at the same time each day. Because of these problems we have undertaken the task of reconstructing this long and unique series. We describe the steps that were taken and the methods that were used in this reconstruction. Although the methods employed are basic, we believe that they are consistent with the quality of the data. The reconstructed record has values at every time point, original, or estimated, and has been adjusted for time-of-day variations where this information was available. Possible outliers have also been examined and replaced where their credibility could not be established. Many of the studies that have employed the Hopkins time series have not discussed the issue of data quality and how these problems were addressed. Because of growing interest in this record, it is important that a single, well-documented version be adopted, so that the results of future analyses can be directly compared. Although additional work may be done to further improve the quality of this record, it is now available via the internet. [PDF contains 48 pages]

Gestão de saúde, segurança, meio ambiente e responsabilidade social em micro e pequenas empresas recicladoras de plásticos PEBD e PET no Estado do Rio de Janeiro

A presente dissertação tem como tema a gestão de saúde, segurança, meio ambiente e responsabilidade social em micro e pequenas empresas recicladoras de plásticos PEBD e PET no Estado do Rio de Janeiro. A reciclagem de plástico contribui para minimizar os resíduos sólidos gerados pelos processos industriais. O objetivo geral deste estudo é verificar como as atividades de reciclagem impactam na saúde e na segurança do trabalhador e levantar algumas questões relacionadas com a responsabilidade sócio-ambiental, com destaque para o atendimento às normas regulamentadoras, legislação de saúde, segurança e meio ambiente aplicável e sistemas de gestão. Para atingir tal objetivo, a metodologia do presente estudo foi dividida em: pesquisa bibliográfica, elaborada através de consultas a livros, a artigos, a legislação e a bancos de dados de reconhecida credibilidade; elaboração de um questionário direcionado; visitas técnicas, e entrevistas com os encarregados ou donos das empresas, a fim de obter dados para avaliar as condições de trabalho relativas à saúde e segurança, meio ambiente e responsabilidade social. Durante esta etapa foram visitadas quatro recicladoras de plástico, todas situadas no Estado do Rio de Janeiro, sendo três do segmento de PEBD e uma de PET. Os resultados obtidos mostram que, numa avaliação global, apenas 24% dos itens avaliados foram atendidos na sua íntegra, o que demonstra um baixo índice de atendimento às questões relativas à saúde, segurança e meio ambiente e responsabilidade social. Nas avaliações individuais destes mesmos itens constatou-se que o atendimento foi de 38%, 10% e 54%, respectivamente. Enfim, o presente estudo mostra que há necessidade de maior atenção aos requisitos relativos à saúde e segurança do trabalhador, ao meio ambiente e às questões sociais, em função dos riscos do processo de produção do plástico reciclado

Análise das estimativas de emissão de metano por aterros sanitários em projetos de MDL no Brasil.

Para a maioria dos municípios brasileiros, a instalação de um aterro sanitário é um desafio, sendo uma das dificuldades o custo elevado. Existem algumas formas de mitigar estes custos e uma delas é através do mercado de emissões. Com planejamento prévio suficiente, é possível queimar o metano gerado através da degradação do resíduo, podendo resultar em benefícios para o aterro tanto através do aproveitamento (geração de energia ou venda direta) quanto recebimento de algum tipo de certificado de emissões negociável. Incluído neste planejamento prévio suficiente está a realização da estimativa ex-ante de emissão de metano para saber previamente qual será o aproveitamento mais indicado e a eventual receita oriunda da queima. Quando analisados os projetos de MDL feitos em aterros sanitários, pode ser notado que estas estimativas são muitas vezes mal feitas, gerando valores estimados muito acima do realmente observado durante a operação. Este erro acarreta uma perda de credibilidade deste tipo de projeto, já que o número esperado é raramente alcançado. Existem alguns fatores que contribuem para esta discrepância de valores, sendo problemas operacionais (como exemplo podem ser citados deficiência no sistema de captura do biogás e problemas na captação e recirculação de lixiviado) e de modelagem (utilização de valores de entrada experimentais obtidos sob situações muito diferentes das encontradas nos aterros brasileiros, por exemplo) os possíveis principais vilões. Este trabalho visa apresentar e discutir os principais problemas na realização de estimativas prévias de emissão de metano em aterros sanitários utilizando projetos brasileiros de MDL registrados e que estejam atualmente emitindo créditos de carbono como base para analisar a qualidade das estimativas feitas atualmente. Além disto, busca-se também entrevistar profissionais da área para tentar obter diferentes pontos de vista sobre esta questão. Fica claro que os valores estimados, de um modo geral, são entre 40 e 50% superiores aos observados. Metade dos especialistas aponta problemas operacionais diversos como os principais contribuintes desta diferença, mas problemas na modelagem parecem influenciar decisivamente na realização das estimativas. A utilização de valores de entrada no modelo precisa ser criteriosamente analisada e devem ser utilizados números obtidos através de pesquisas que representem a realidade do aterro em questão.