Aluga-se meu apego: a história de vida dos anunciantes de classificados

A lógica instantânea da sociedade informacional não permite que a maioria dos meios de comunicação abra espaço para a história de vida das fontes jornalísticas, muito menos das anônimas. A instantaneidade com que os fatos têm de chegar ao receptor não é compatível com o exercício jornalístico que busca a densidade, o aprofundamento das relações sociais. “Aluga-se meu apego: a história de vida dos anunciantes de Classificados” busca apontar uma alternativa para o jornalismo oficial e superficial. Trata-se de um livro-reportagem de perfil que tenta mapear traços e mudanças da identidade dos anônimos, apontando-os como agentes sociais de suas próprias vidas e das vidas alheias. A partir dos preceitos da psicologia social e da antropologia, busca-se definir a identidade como um processo socialmente construído e sujeito a constantes mutações. Embuído dessa premissa, o Jornalismo Literário aparece como opção que permite o aprofundamento na cobertura dos fatos e a contextualização dos fenômenos decorrentes dele. O conteúdo do livro-reportagem possui dez perfis que contam fragmentos da vida, dos anseios e das angústias de anunciantes dos Classificados do Jornal da Cidade de Bauru (SP) que coabitam o município com as fontes oficiais utilizadas pelos jornais mas que, porém, não têm a mesma visibilidade nem são encarados como fundamentais para nossa realidade

Comunicação pública e acesso à cultura: um estudo de caso da Oficina Cultural Glauco Pinto de Moraes sob a ótica das Relações Públicas

This study examined how public relations can work through the implementation of tools for public communication, to seek to ensure a citizen of their rights: access to culture. We chose as case study Oficina Cultural Glauco Pintio de Moraes, located in Bauru (SP), an instrument of policy implementation for the Sao Paulo area, to discuss how the actions are carried out to the community as a whole. We analyzed data pertaining to the activities offered by the workshop and suggested actions for communication and relationship with its public workshop to happen more efficiently

Sensações Arquitetônicas: além do que a visão alcança

O presente trabalho trata de uma Avaliação Pós Ocupação (APO) e uma avaliação da percepção ambiental dos usuários do Lar Escola Santa Luzia para Cegos, localizado na cidade de Bauru-SP. De maneira geral, a percepção humana tende a valorizar e utilizar mais o sentido da visão, porém é de extrema importância que os demais sentidos sejam também explorados. Por não ter o sentido da visão o deficiente visual desenvolve mais os outros sentidos, aguçando-os, o que lhe permite vivenciar experiências únicas de diferentes sensações. A arquitetura, como forma de arte, deve buscar não apenas ser “vista”, mas sim experimentada, pelo tato, olfato, audição, sensações térmicas, entre outros fatores cognitivos. A pesquisa se constituiu do levantamento de dados sobre o funcionamento da entidade, dos aspectos técnicos, funcionais e da percepção que os usuários têm do ambiente, e a maneira que se relacionam e se comportam nele. A APO, através de visitas exploratórias, dados coletados e entrevistas com usuários, nos permite conhecer as necessidades e opiniões das pessoas que vivenciam o espaço diariamente. As avaliações de percepção nos levam ao conhecimento do mundo sensitivo dos deficientes visuais, de que maneira seus sentidos atuam para que se localizem e se movimentem em edifícios, ruas e na cidade em geral. Como resultado final uma proposta projetual foi desenvolvida a fim de criar um espaço onde os deficientes visuais possam realizar atividades de convivência, culturais e didáticas de maneira adequada

A transformação e revalorização do espaço do centro histórico de Santos/SP

The city of Santos always had its importance recognised by the respectful role of flowing off the coffee production between the end of 19th and beginning of 20th centuries. All effervescence of this period brought changes to the central area of the city, located near the port. Beginning in the 1970s, some changes in the politics and in the city's urban space made its cafes, theaters, stores and traditional residencies find itselves in decadence imposed by the negligence of the public power. The Historic Downtown of Santos changed to a forgotten and depreciated space and remained that way for many years, reflecting negatively in the preservation of the arquitetonic heritage of the city. The present project aims to analyse the transformation of the current space of the Hitoric Downtown of Santos from the beginning of the 20th century and its recent revaluation through the public politics of the city

Efeitos e tendências dos processos de convergência nos modelos de produção jornalística: ecossistema, audiência, instituições e agentes locais em análise

The research aims to analyze the main changes in the concepts of the processes of production and consumption of news content information. The theoretical framework used will be the new consequent social, economic and technological paradigms of the current scenario of convergence of platforms, content and languages. The research aims to investigate the changes in the macro environment of journalistic production and, therefore, examine whether the local flow of news content meets the requirements of a new public consumption target set by the new Brazilian generations, composed of young people influenced by the cultures of computing, audiovisual communication and also by economic and cultural globalization. As expansion of the analyzes sought to verify the impact of these changes in the current models of traditional media, as well as the interference caused and trends in models of existing production. Also a case study is performed on this production flow in comparison with current market research of Jornal da Cidade (JC) of the city of Bauru (SP), the main media of the Grupo Comunicação. The intent of the approach will be to establish some preambles to assist in bringing the theory with the practical impacts on journalistic production, its agents, institutions and the workplace

As relações sociais de trabalho: um campo fértil para a atuação das Relações Públicas

This paper aims at emphasizing the performance of a Public Relations professional, among other activities related to him, as a conflict intermediary in social relations of labor. Therein, a case study is made with administrative employees from the Regional Management Board of Post Office, in Bauru city, São Paulo state, during Collective Labor Agreement period. For comprehension of this specific case, concepts about labor relations and the union movement, as well as about Public Relations activity and its techniques, are used as theoretical substantiation

Usabilidade, percepção estética e força de preensão manual: influência no design ergonômico de instrumentos manuais : um estudo com tesouras de poda

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Plano de marketing para o centro de excelência em natação e condicionamento físico acquamondo

This work of course conclusion has as objective main the development of a plan of marketing for academy of Acquamondo gymnastics. The enterprise has good equipment and training structure, allowing the client a propitious exercise that shows valuables results. However, there's no structured organization of internal and external communication and marketing: the concern with this topics, essential nowadays to the companies' survivor, practically doesn't exists. Expecting the improvement of the relationship between academy and its clients, enlarge the horizons of the mark and make it known at Bauru and region, stablish priority publics and actions and prospect new clients, the main ideas have been used of practices which contribute in an expressive way for the e stablished objective, like planning, strategic planning, marketing, communication and Public Relations, all applied to the reality of a micro and small company. Based on the concepts described above and by means of SWOT Analysis, a model of marketing plan was proposed with the aim of expanding the reach and impact power of Acquamondo gymnastics in the region its operates

Comparação de gastos com serviços de atenção básica à saúde de homens e mulheres em Bauru, São Paulo, 2010

OBJECTIVE: to compare expenditure on primary health care services for men and women in Bauru-SP, Brazil. METHODS: cross-sectional study with a sample composed of randomly selected health service users' aged ≥50 years. Healthcare expenditure over the last 12 months was analyzed and stratified into: medical consultations, exams, medication and overall expenditure. RESULTS: 707 women and 256 men were assessed. Women had higher overall expenditures than men (median: R$128.1 versus R$108.6; p-value=0.027). Comparing females and males, being female was associated with higher medical consultation expenditure (27.6% versus 18.4%, respectively p-value=0.005) and exams (27.1% versus 19.5%, respectively p-value=0.022). After statistical adjustments (smoking, socioeconomic status, physical activity and overweight), being female was still associated with higher exam-related expenditure (Odds Ratio= 1.47; 95% confidence interval: 1.01-2.14). CONCLUSION: women have higher expenditure related to exams than men. Female obesity was associated with medical consultation higher expenditure.

Prática de atividades físicas, doenças crônicas não transmissíveis e mortalidade entre adultos usuários da atenção primária do sistema público de saúde de Bauru, São Paulo: estudo longitudinal

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Ensaios não-destrutivos de propagação de ondas em toras e madeira serrada de Pinus. taeda L.

In this paper it was evaluated the influence of the relative position of logs on the trees, the type of wood (juvenile and mature wood and pith) and the dimension of sawed wood elements on the velocity of propagation of stress waves into the material on condition. P. taeda L wood (43 years old trees) from Horto Florestal of Manduri (latitude 230 00’ south, longitude 400 19’ west and altitude de 700 m) São Paulo State, Brazil were used, considering its easy growth rings visualization and the better ju regions definition. Six trees were randomly chosen in the plantation. Trees were sawed into 4 logs (2,5 m long each. In each log it was delimited the central board (80mm tick) region and the lateral boards (25mm tick) regions, cons right hand. It were evaluated relation between velocity of stress waves on logs and the correspondent lumber (central and lateral boards), on green condition, on the three main region of the elements (mature wood results obtained revealed the concordance between velocities of stress waves in the material before and after the its mechanical processing. It was also revealed statistical differences between the velocity of stress waves at juvenile wood, mature wood and pith regions. Keywords: stress wave method, velocity 17 destrutivos de propagação da propagação de ondas de tensão em toras e madeira serrada de taeda L. Hernando Alfonso Lara Palma - Universidade Estadual Paulista Faculdade de Ciências Agronômicas – FCA/UNESP – Botucatu - SP, e-mail: awballarin@fca.unesp.br Luiz Antonio Vasques Hellmeister - Universidade Estadual Paulista - Faculdade de Arquitetura, FAAC/UNESP – Bauru - SP, e-mail: hellmeister@faac.unesp.br Este trabalho teve como objetivo analisar a influência do tipo de lenho, da posição da tora ao longo do fuste e das dimensões das peças desdobradas, na velocidade de as de tensão (Stress wave method), na condição de madeira verde. P. taeda L., originária de árvores de plantio do Horto Florestal de SP., com idade aproximada de 43 anos, pela facilidade de identificação dos anéis imento e demarcação das regiões de madeira adulta e madeira juvenil. Foram amostradas 6 árvores distintas, escolhidas ao acaso do talhão selecionado. De cada árvore foram retiradas 4 toras com comprimento de 2,5 m cada. Foram demarcadas nas toras a ha central (8 cm de espessura) e 4 tábuas laterais (espessura comercial de 2,5 cm), sendo duas à esquerda e duas à direita da prancha central. Foram avaliadas as relações existentes entre as velocidades de propagação das ondas de tensão na madeira íntegra (toras) e desdobrada (pranchas e tábuas), na condição de madeira verde, nas três regiões distintas do lenho: medula, madeira adulta e madeira juvenil. A análise comparativa dos resultados revelou a concordância entre as velocidades antes e após o desdobr madeira. Houve diferenciação estatisticamente significativa entre as velocidades de propagação das ondas de tensão nos lenhos adulto, juvenil e na medula. -destrutivos, método das ondas de tensão, Pinus taeda stress wave tests on green logs and lumber of Pinus taeda In this paper it was evaluated the influence of the relative position of logs on the trees, the type of wood (juvenile and mature wood and pith) and the dimension of sawed wood elements on the velocity of propagation of stress waves into the material on L wood (43 years old trees) from Horto Florestal of Manduri (latitude 19’ west and altitude de 700 m) São Paulo State, Brazil were used, considering its easy growth rings visualization and the better juvenile and mature wood regions definition. Six trees were randomly chosen in the plantation. Trees were sawed into 4 logs (2,5 m long each. In each log it was delimited the central board (80mm tick) region and the lateral boards (25mm tick) regions, considering 2 boards on the left and 2 at the right hand. It were evaluated relation between velocity of stress waves on logs and the correspondent lumber (central and lateral boards), on green condition, on the three main region of the elements (mature wood, juvenile wood and pith). Comparative analyses of results obtained revealed the concordance between velocities of stress waves in the material before and after the its mechanical processing. It was also revealed statistical differences ty of stress waves at juvenile wood, mature wood and pith regions

Pós-graduação em Comunicação Estratégica: uma contribuição multidisciplinar na busca da capacitação organizacional e do compartilhamento de significados entre universidade e mercado

The present study scores postures, approaches and themes to permeadt discussions and the process of construction of Course Specialization of communication at the Faculty of architecture, arts and communication (FAAC) of Universidade Estadual Paulista (UNESP), Bauru, SP, highlighting the difficulties and the paths chosen in search of professional qualification together organizations. Presentation the investigative process, market over demands from the perspective of organizational communication, to try to understand the multidimensional abilities that the course should provide. Finally, it establishes some modules and thematic for the course, intending to reflect the diversity of communicative functions, which are in the highest capacity of human beings, that is to create your reality and interfere in the direction of society.

Produção de propagandas sociais radiofônicas e educação tutorial: uma proposta para a formação do profissional de comunicação

Produce radio advertisements to convey social UNESP FM Radio. This is the purpose of “Agência PropagAção”, extension project of the Faculty of Arts, Architecture and Communication Unesp, Bauru, SP, composed of 15 students of Communication and Design, coordinated by the teacher responsible. This extension project, however, over the four years of operation, has evolved from a manufacturing space of advertisements for a creative environment where teaching and learning are associated with teaching, research and extension. In this group, converge knowledge from different areas of social communication, resulting in scientific research initiation, completion of course work and professional practice with the provision of community services. Organized as an advertising agency, teachers and students experience education tutorial, extracurricular, adding, as a collective, integrated and interdisciplinary knowledge for the training of professionals with technical expertise, scientific, technological and academic.

A natação e o processo de inclusão das pessoas com deficiência nas academias de Bauru

The swimming is one of the most suitable activities for the stimulation of People with Desabilitie (PWD), we want it isfor the freedom of corporal action for those that possess motive limitation, as well as, for the discovery need, corporal adaptation inthe aquatic way. This way, in the academies that develop this activity it is waited we find PWD inserted in the classes. The objective ofthis study was to verify the inclusion process it is happening in the academies of swimming of the city of Bauru-SP. A field research wasdeveloped, of qualitative character and of exploratory stamp, where they were contacted the academies that taught swimming initially andthose that they were disposed to participate in the research, in a total of 10 academies. We verified that, of a total of 3105 people enrolledin the swimming classes in the academies 19 they were only PWD, in other words, 0,61%. Although the inclusion process is found in theswimming academies, this is very limited.

O uso das novas tecnologias informacionais no acervo do patrimônio industrial ferroviário: o caso da estrada de ferro noroeste do brasil de bauru

This paper addresses the issue of access the industrial heritagerailway information integrating the EFNOB in the city of Bauru / SP, through the use of new technologiesinformation. For constitute a major challenge in gathering, organizing, scanning and providing such documentary collection, the research aims to organize and disseminate information document, supported by new access technologies, aiming to preserve and create conditions for setting up a database of documents and cartographic this collection. This research is part of our project entitled "EFNOB Bauru: Center for Memory and Virtual Information", which in turn is part of the larger project, called "EFNOB / Bauru, Km 0," FAPESP / CONDEPHAAT. One of the cornerstones of the work is to collect, treat, select and the heritagedisseminate of movable and immovable EFNOB through the creation of a MemoryCentre and Industrial HeritageRailwayInformation of EFNOB.