VISUAL ART AND REGULATORY FIT MESSAGES ON CONSUMER EVALUATIONS

ABSTRACT In this study, we demonstrate that the art infusion effect, in which the presence of visual art causes a positive impact on consumers' perceptions of products and advertising messages, might have a moderation effect on regulatory fit and non-fit messages. We investigate the impact of visual art on advertisement evaluations in regulatory (non-) fit conditions. Regulatory focus theory suggests that consumers rely on their motivational focus (prevention vs. promotion) for their evaluations and decisions. Usually, consumers prefer products that fit with their personal motivational focus. In the present study, the results of three experiments indicate that using visual art with a promotion or prevention fit message is recommended, while non-art images increase message persuasiveness when non-fit messages are presented. Therefore, not all information compatible with the consumer's motivational focus are best evaluated. When non-art images are presented, non-fit messages might be more persuasive.

Static-priority scheduling of sporadic messages on a wireless channel

Consider the problem of scheduling sporadic messages with deadlines on a wireless channel. We propose a collision-free medium access control (MAC) protocol which implements static-priority scheduling and present a schedulability analysis technique for the protocol. The MAC protocol allows multiple masters and is fully distributed; it is an adaptation to a wireless channel of the dominance protocol used in the CAN bus. But unlike that protocol, our protocol does not require a node having the ability to receive an incoming bit from the channel while transmitting to the channel.

Non pre-emptive scheduling of messages on SMTV token-passing networks

Fieldbus communication networks aim to interconnect sensors, actuators and controllers within distributed computer-controlled systems. Therefore, they constitute the foundation upon which real-time applications are to be implemented. A specific class of fieldbus communication networks is based on a simplified version of token-passing protocols, where each station may transfer, at most, a single message per token visit (SMTV). In this paper, we establish an analogy between non-preemptive task scheduling in single processors and the scheduling of messages on SMTV token-passing networks. Moreover, we clearly show that concepts such as blocking and interference in non-preemptive task scheduling have their counterparts in the scheduling of messages on SMTV token-passing networks. Based on this task/message scheduling analogy, we provide pre-run-time schedulability conditions for supporting real-time messages with SMTV token-passing networks. We provide both utilisation-based and response time tests to perform the pre-run-time schedulability analysis of real-time messages on SMTV token-passing networks, considering RM/DM (rate monotonic/deadline monotonic) and EDF (earliest deadline first) priority assignment schemes

Deploying public surface transit to forward messages in DTN

Delay Tolerant Network (DTN) is a communication architecture enabling connectivity in a topology with unregular end-to-end network connection. DTN enables communication in environments with cross-connectivity, large delays and delivery time variations, and a high error rate. DTN can be used in vehicular networks where public transport get involved. This research aims to analyze the role of public transit as a DTN routing infrastructure. The impact of using public transit as a relay router is investigated by referencing the network performance, defined by its delivery ratio, average delay and overhead. The results show that public transit can be used as a backbone for DTN in an urban scenario using existing protocols. This opens insights for future researches on routing algorithm and protocol design.

Rhetoric on the economy: have European parties changed their economic messages?

This study analyses the determinants of dispersion of economic issue mentions in European party manifestos. We examined three main economic domains (governmental control of the economy, free market capitalism and support for the welfare state) as consequences of globalization forces, economic conditions, partisanship and electoral turnout. Employing aggregate-level Comparative Manifesto Project (CMP) data from legislative elections in 15 European countries from 1970 to 2010, we confirm that parties hold a common view of the salience of economic control of the state as a consequence of globalization pressure and economic growth levels. Partisanship of the cabinets (regardless of the political orientation) counteracted issue salience concentration in the welfare domain. Government size favoured dispersion in the free market realm. Our results do not indicate clear homogenization of parties’ economic messages in elections over the last 40 years.

Are the health messages in schoolbooks based on scientific evidence? A descriptive study.

BACKGROUND Most textbooks contains messages relating to health. This profuse information requires analysis with regards to the quality of such information. The objective was to identify the scientific evidence on which the health messages in textbooks are based. METHODS The degree of evidence on which such messages are based was identified and the messages were subsequently classified into three categories: Messages with high, medium or low levels of evidence; Messages with an unknown level of evidence; and Messages with no known evidence. RESULTS 844 messages were studied. Of this total, 61% were classified as messages with an unknown level of evidence. Less than 15% fell into the category where the level of evidence was known and less than 6% were classified as possessing high levels of evidence. More than 70% of the messages relating to "Balanced Diets and Malnutrition", "Food Hygiene", "Tobacco", "Sexual behaviour and AIDS" and "Rest and ergonomics" are based on an unknown level of evidence. "Oral health" registered the highest percentage of messages based on a high level of evidence (37.5%), followed by "Pregnancy and newly born infants" (35%). Of the total, 24.6% are not based on any known evidence. Two of the messages appeared to contravene known evidence. CONCLUSION Many of the messages included in school textbooks are not based on scientific evidence. Standards must be established to facilitate the production of texts that include messages that are based on the best available evidence and which can improve children's health more effectively.

Le sens des messages préventifs du sida: consensus et dissensions au sien de la population générale

La recherche « Le sens des messages préventifs du sida » a été dirigée par une équipe de spécialistes relevant de domaines distincts - linguistique (Pr Pascal Singy), santé publique (Dre Brenda Spencer), médecine psychosociale (Pr Patrice Guex). Partant du constat que les langues naturelles n'existent que sous la forme de variétés, il a été postulé que le registre lexical du VIH/sida et de sa prévention n'échappe pas au principe de variabilité sémantique qui veut que, séparés par la multiplicité de leurs identités (sexe, appartenance socioculturelle, âge, etc.), les membres d'une « même » communauté linguistique tendent à associer à une unité lexicale donnée des significations différentes, voire antagonistes. Menée entre 2004 et 2006 en Suisse romande, la recherche « Le sens des messages préventifs du sida » s'appuie sur une approche sémantique de la prévention. Elle interroge les limites d'une communication préventive différée - par voie d'affiches et de brochures, en particulier - qui suppose que le destinataire ou récepteur d'un message en prend connaissance en l'absence de celui qui l'a émis. Les différents mécanismes conversationnels d'ajustement faisant à l'évidence défaut dans ce type de situation de communication, la variabilité sémantique peut dès lors apparaître problématique. S'agissant de l'objectif de cette recherche, il a essentiellement tenu dans la mise en évidence du degré de consensus que montrent les récepteurs (la population générale) ainsi que les émetteurs des messages préventifs à propos des significations attachées à des unités constitutives du lexique du VIH/sida et de sa prévention. Cette mise en évidence a par ailleurs permis d'évaluer la convergence des résultats obtenus pour les premiers et pour les seconds. Du point de vue méthodologique, un corpus de documents préventifs a été constitué - des brochures, principalement, publiées en français entre 1996 et 2004 - et analysé. Soixante et une unités lexicales, relevant du français commun ou spécialisé, ont alors été sélectionnées. L'ensemble de ces unités a été soumis à soixante représentants de la population générale vaudoise ainsi qu'à trente professionnels vaudois de la prévention dans le cadre d'entretiens en face à face. Ces entretiens ont permis de dégager les significations que ces deux populations attachent à une partie des unités lexicales (N=21) et le niveau d'intelligibilité/utilisation de l' autre partie des unités (N=40) - cf. infra *. Sur la base des résultats obtenus pour la population générale vaudoise, quinze unités lexicales apparues particulièrement problématiques ont été sélectionnées et soumises par le moyen d'une enquête téléphonique (CATI) à cinq cents Romands. Mêlant techniques qualitatives et quantitatives, la recherche « Le sens des messages préventifs du sida » apporte des résultats intéressant non plus seulement les agents de la prévention du VIH/sida, mais également les patients de celle-ci, c'est-à-dire la population générale. Des résultats qui se trouvent susceptibles de renforcer la portée de la prévention du VIH/sida en particulier dans la partie francophone de la Suisse. *Les unités lexicales sélectionnées sont les suivantes : abstinence, anus, caresses, coït anal, contact sexuel, contamination par voie sexuelle, coucher avec, cunnilingus, dépistage, « évitez le contact de la bouche avec du sperme ou du sang », faire l'amour, fellation, fidèle, gai, gay, immunisé, infection sexuellement transmissible, IST, liquides biologiques, maladies vénériennes, menstruation, MST, muqueuses, muqueuse buccale, muqueuses génitales, « pas de sperme dans la bouche », pathogène, pénétration, plaie ouverte, préservatif, préservatif féminin, prophylaxie de post-exposition [PEP], rapport bucco-génital, rapport sexuel, rapports sexuels non protégés, rapports sexuels oraux, rectum, relation anale, relation stable, relation vaginale, safer sex, sécrétions sexuelles, sécrétions vaginales, séronégatif, séropositif, sexe à moindre risque, sexe anal, sida, sperme, surcontamination, symptôme, système immunitaire, test d'anticorps VIH, test VIH, traitements antirétroviraux combinés, traitement combiné, trithérapies, urètre, vaginal, VIH, virus IH.