Feminism and Anti-Feminism in Harmony? : A Critical Discourse Analysis of Postfeminism in Women's Magazines

This essay investigates postfeminist discourses in women’s magazines with the use of Fairclough’s (2014) critical discourse analysis (CDA). Additionally, it presents consumers’ perceptions of women’s magazines in order to explore how women’s magazines might influence readers’ constructions of identity. Postfeminism is mainly defined by Gill (2007, 2009) and McRobbie (2004) as an idea of feminism and antifeminism combined with the use of neoliberal views. Previous research conducted between 1990 and 2009 has stated that women’s magazines follow a postfeminist discourse and therefore give a contradictory message to their readers, emphasising the importance of individuality and empowerment as well as promoting a traditional feminine image. The magazines analysed in this essay were the January 2016 issue of Elle Magazine US and the February 2016 issue of Elle Magazine UK. The magazines follow a postfeminist discourse, and it is constructed with the use of wording and modality. To complement the CDA, an interview with a target group of women’s magazine readers was conducted. Findings indicate that the magazines both largely follow a postfeminist discourse, constructed through the use of rhetorical features such as wording and modality, and readers believe magazines affect their identity construction negatively. The article is concluded with a discussion on what the aim of a postfeminist discourse is.

Anti-ERA demonstration at NOW conference in Texas

General note: Title and date provided by Bettye Lane.

Anti-ERA demonstration outside convention center

General note: Title and date provided by Bettye Lane.

Pro and Anti-ERA at International Women's Year conference

General note: Title and date provided by Bettye Lane.

Anti-women's right demonstration

Inscriptions: Verso: [stamped] Photograph by Freda Leinwand. [463 West Street, Studio 229G, New York, NY 10014].

Anti-choice and anti-ERA booth in exhibition hall at International Women's Year conference in Houston

General note: Title and date provided by Bettye Lane.

Comment comprendre les transformations du mouvement des femmes au Québec? : analyse des répercussions de l’antiféminisme

Le mouvement des femmes québécois a connu des transformations importantes au cours des dernières décennies. Plusieurs causes ont été mises de l’avant pour expliquer ces changements, telles que la mondialisation, le néolibéralisme ou des causes internes. Dans les années 1980, nous observons une montée de l’antiféminisme au Québec et l’émergence de sa forme masculiniste. Ce phénomène a modifié le contexte dans lequel évolue le mouvement des femmes. L’objectif de ce mémoire est d’analyser les répercussions de l’antiféminisme sur les transformations du mouvement des femmes. Afin d’analyser les interactions entre le mouvement des femmes et le masculinisme, nous étudions les discours antiféministes dans les médias de 1985 à 2009. Plus précisément, nous analysons les thématiques masculinistes contenues dans La Presse et Le Soleil durant cette période. Par la suite, nous analysons diverses publications (rapports d’activités, la Petite Presse et le Féminisme en bref) de la Fédération des femmes du Québec dans le but de voir si le mouvement des femmes a modifié ses analyses, ses stratégies et ses actions en réaction à cette montée de l’antiféminisme. Finalement, à l’aide de la théorie de la mobilisation des ressources et de l’approche des contre-mouvements, nous étudions les interactions entre le mouvement des femmes et son contre-mouvement, soit l’antiféminisme. Nous arrivons à la conclusion qu’il existe véritablement des interactions entre ceux-ci et que la montée de l’antiféminisme a eu des répercussions sur le mouvement des femmes, qui ont modifié ses analyses, ses stratégies et ses actions.

The girl of the period : and other social essays /

"Reprinted, by permission, from the Saturday Review."

Phyllis Schlafly at press conference at International Women's Year

General note: Title and date provided by Bettye Lane.

March down Fifth Avenue to Central Park

General note: Title and date provided by Bettye Lane.

Demonstrators in front of Rice Hotel where NOW held its conference

General note: Title and date provided by Bettye Lane.

Phyllis Schlafly at press conference at International Women's Year

General note: Title and date provided by Bettye Lane.

Women's march to Central Park (ERA)

General note: Title and date provided by Bettye Lane.

Demonstrators opposed to women's liberation

Inscriptions: Verso: [stamped] Photograph by Freda Leinwand. [463 West Street, Studio 229G, New York, NY 10014].

“Something radically wrong somewhere”: the kindred of the Kibbo Kift, 1920-1932

This thesis examines the Kindred of the Kibbo Kift, a co-educational outdoors organisation that claimed to be a youth organisation and a cultural movement active from August 1920 to January 1932. Originally part of the Boy Scouts and Girl Guides, the Kibbo Kift offers rich insight into the interwar period in Britain specifically because it carried forward late Victorian and Edwardian ideology in how it envisioned Britain. Members constructed their own historical narrative, which endeavoured to place the organisation at the heart of British life. The organisation’s internal life revolved around the unique mythology members developed, and the movement aspired to regenerate Britain after the First World War physically and spiritually. This thesis argues Kibbo Kift was a distinctive movement that drew upon its members’ intellectual preoccupations and ideals and inspired its members to create unique cultural artefacts. While the Kibbo Kift was ultimately too politically ambiguous to have lasting political impact on a national scale, examining the organisation offers important insight into intellectual thought and cultural production during the British interwar period. This thesis charts the changes the organisation underwent through its membership and the different trends of intellectual thought brought in by individual members, such as its leader, John Hargrave, brought to the group. It examines the cultural production of the organisation’s unique mythology, which created a distinctive historical narrative. It surveys gender issues within the organisation through the “roof tree”, an experimental family unit, and the group’s increasing anti-feminism. Finally, it considers how Clifford H. Douglas’ economic theory of social credit caused the Kibbo Kift to transform into the Green Shirts Movement for Social Credit and later into the Social Credit Party of Great Britain and Northern Ireland.