Found lost and alive cities in virtual exhibitions. Arab World and Europe (1815-1918) a bridge to a cultural and architectural dialogue

Our proposal is to go around the thematic virtual exhibitions that we have prepares to Museums With No Frontiers - Cities and Urban Spaces 1815–1918, visibly embodied in alterations to the urban plans, views and architecture. – see: http://www.sharinghistory.org/

Exploring the effectiveness of virtual product placement on recall and recognition of new brands

This paper investigates the effectiveness of virtual product placement as a marketing tool by examining the relationship between brand recall and recognition and virtual product placement. It also aims to address a gap in the existing academic literature by focusing on the impact of product placement on recall and recognition of new brands. The growing importance of product placement is discussed and a review of previous research on product placement and virtual product placement is provided. The research methodology used to study the recall and recognition effects of virtual product placement are described and key findings presented. Finally, implications are discussed and recommendations for future research provided.