Comunicação da marca Wines of Portugal: um estudo de caso

As perspectivas de um mercado cada vez mais global, impostas pela intensificação da concorrência, aumento da competitividade e surgimento de economias de escala, têm desafiado os países a construírem identidades nacionais cada vez mais fortes e diferenciadoras, procurando alcançar uma vantagem competitiva que permita, não só um desempenho positivo nas relações comerciais, mas, igualmente, a valorização dos produtos nos mercados internacionais. Procura-se com o presente trabalho analisar o modo como Portugal se tem vindo a posicionar no panorama internacional, no âmbito do sector vitivinícola. Este é um sector que tem vindo a dar provas do seu forte potencial estratégico e, com recurso à construção da marca Wines of Portugal, os vinhos portugueses usufruem, actualmente, de mecanismos para a expressão da sua identidade nos mercados externos, permitindo um reforço do seu posicionamento estratégico. As noções de “marca país” e “comunicação institucional” surgem como ponto de partida para a análise do plano de comunicação proposto pela ViniPortugal para a marca Wines of Portugal, procurando compreender quais os contributos das relações públicas na construção e expressão da identidade dos vinhos portugueses num contexto internacional.

Internationalization strategy of Quinta dos Termos to Brazil

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Internationalization strategy of Quinta dos Termos to the U.S.A.

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Aplicación y desarrollo modelo de internacionalización : Jushi Design Limitada

El estudio de caso a desarrollar va a comprender la viabilidad de exportación de una empresa Colombiana llamada Jushi Design Limitada, la cual lleva 35 años en el mercado Colombiano con un gran reconocimiento en sus clientes y en el mercado mismo. Los casos de internacionalización de las empresa son hoy en día muy bien visto y de gran ejecución en las empresas colombianas debido al entorno en cual estamos viviendo, después de la apertura económica en el país las empresas se han puesto en la tarea de abrir sus mercados a otros países, como de igual manera importar productos de otros países, generando un comercio mucho más libre, sin fronteras u obstáculos. La globalización ha generado el intercambio de muchos productos ayudando al desarrollo de los países. Hoy en día el consumidor tiene la oportunidad de poder encontrar gran variedad de un solo producto en el mercado teniendo la posibilidad de elegir a sus necesidades la mejor opción. La ropa de moda femenina es un artículo en el cual las mujeres están muy al tanto de lo que sale y se comercializa sin olvidar las últimas tendencias y prendas que están a la moda. Es por esto que una empresa como Jushi Design Limitada con mucho tiempo en el mercado nacional está interesada en el desarrollo del plan exportador, así mismo el estar posesionado en las principales ciudades del país colombiano es de gran ayuda para el desarrollo de los objetivos planteados ya que se a preocupado por expandirse en el territorio nacional con sus prendas de últimas tendencias y gustos en las mujeres. No solo se realizara un estudio de viabilidad de exportación hacia la empresa Jushi Design Limitada si no también se buscara fortalezas y debilidades de la organización con el fin de poder contribuirle de alguna forma a la empresa sus problemas en los cuales frecuentan internamente y externamente. De esta forma entenderán cual es la salida a las diferentes debilidades que frecuentan dado el caso que las tengan. Es importante dar entender que por más que una empresa este en las mejores condiciones y posicionamiento en el mercado hay ciertas variables de las cuales toda empresa depende para el gran éxito y perdurabilidad en el tiempo, como lo son los aspectos políticos, sociales, económicos culturales entre otros. Todos estos son de gran fundamento para la consecución de los objetivos, buscar un país que cumpla con todas estas expectativas es muy importante para poder conseguir los objetivos planteados. Sin embargo nos basaremos en el aspecto comercial de Colombia frente al otro país ya que en este caso sería el primordial para encontrar el país indicado a realizar el estudio. Se realizara el diagnostico e investigación de mercados, con el fin de determinar tanto la situación de la empresa como la viabilidad en la que se encuentra, para la obtención del planteamiento del problema. Se buscara penetrar otros mercados con las diferentes colecciones que Jushi Design Limitada obtiene en el ano, de esta forma mostrara las últimas tendencias de la moda femeninas y sus diferentes y nuevos diseños en el mercado exterior. Las colecciones estarán fundamentas de acuerdo a la ocasión, clima y gusto de la persona, teniendo en cuenta aspectos como clima, moda, y ocasión en el cual este último está fundamentado mediante la época o momento en el cual está viviendo el cliente siendo en este caso la mujer.

Derivativos de volatilidade no mercado brasileiro de câmbio : viabilidade e impactos de sua utilização

A volatilidade possui um papel central na gestão de risco tanto de portfólios de derivativos como de portfólios de ativos não alavancados. Este risco é gerenciado nos mercados financeiros através de diversos instrumentos, incluindo o uso de derivativos de volatilidade. No entanto, um mercado de derivativos de volatilidade no Brasil ainda é uma lacuna a ser preenchida, talvez pela baixa liquidez em determinadas opções ou mesmo pela falta de todos os ativos necessários para se estabelecer o portfólio replicante para os mesmos. O objetivo deste trabalho é apresentar um modelo simples de se apreçar swaps de volatilidade sob o BRL, estimulando um diálogo entre a comunidade acadêmica e os praticantes do mercado que permita o desenvolvimento de derivativos de volatilidade ao considerar o melhor de cada grupo. Para se apreçar este instrumento, a modelagem e os ativos utilizados são apresentados em detalhes como sendo os ingredientes básicos de um produto financeiro de sucesso. Os resultados numéricos demonstram que o modelo proposto pode ser considerado um poderoso instrumento para se realizar o hedge do risco de volatilidade. Um benefício adicional deste trabalho é apresentar os riscos e benefícios de se utilizar este instrumento com o BRL.

Business diplomacy: the compass rose of foreign markets

With transnational corporations (TNCs) around the world today numbering over 60,000 and more than 800,000 affiliates working abroad, it is easy to understand how modern day international business could have transformed into a major global player serving at the axis of politics, social and environmental responsibility. Additionally, with accountability to a large variety of both public and private stakeholders, all exerting significant power and influence, today’s global corporate structure is reinventing modern international relations, and in some cases, dominating it. (Muldoon 2005) This transformative nature of globalization today can also serve as a source of friction among this growing chorus of players and is bringing irreversible change to these relationships and how they impact and influence business around the world. (Muldoon 2005) From the largest to the smallest international corporation seeking to expand into new international markets, the challenges that come with corporate ambition can mean the difference between success and failure and they find a home at the intersection of international relations, diplomacy and economics. To successfully navigate these challenges, especially in emerging economies, a company must now factor in more than just the “bottom line” and address complex issues that include human rights differences, environmental regulations, labor rights and values of each country. (Henisz, 2014) Combined with modern-day mobility achieved through technology and the Internet, corporations today have a great capacity to reach targeted audiences and establish a presence, but it is this same technology that also allows for immediate response to any corporate action. This constant, 24-hour news cycle, where everyone is made to be a real-time reporter through social media, has created a situation that demonstrably necessitates the ability to not only 3 respond immediately, but also to have real-time understanding of the challenges faced by a corporation as it looks toward global expansion. International Business Diplomacy, or simply Business Diplomacy as it will be referred to in this paper, combines all of these nuanced factors into a relatively new discipline that offers companies looking to expand into new markets, guidelines and directives so that they can more strategically map corporate direction, limit risk and achieve their objectives. This paper will examine the history of diplomacy and how the concept of statecraft became intertwined with the increasing globalization of business. Following a scholarly examination of how modern Business Diplomacy came into being, and the unique challenges that come with its application, particularly the liabilities needed to be overcome, this paper will apply the concept to the Brazilian aerospace manufacturer Embraer, tracking its strategic emergence from a small, regionally focused aircraft producer to global leader in the regional and executive jet market platforms. It will then examine Embraer’s entrance into the Chinese market, where the company suffered from several missteps and eventually had to refocus its business model from commercial to executive jets. Finally, as globalization continues to “emancipate international business from its institutional and social constraints,” (Muldoon 2005) this paper will address how the relatively new and emerging discipline of Business Diplomacy is continuing to mature and grow in stature and influence through the proposition of a new challenge or “liability” that corporations must also overcome as they expand into new markets. Through the analysis of Embraer in China, this paper will introduce the Liability of Governance to the lexicon of Business Diplomacy and propose specific steps that a company can undertake to avoid it.

Korean OFDI: investment strategies and corporate motivations for investing abroad

Includes bibliography

Rural Labour Market Developments in the Former Yugoslav Republic of Macedonia. Factor Markets Working Paper No. 5, September 2011

The significant changes in the quantitative and qualitative characteristics of human resources in rural Macedonia can be explained by the continued trend of emigration from villages to urban areas and abroad. The intensity of emigration has altered the demographic structure and reproductive base of the rural population, along with the income of rural households. The rural and agricultural labour market faces a mismatch with respect to the unfavourable age, education and spatial distribution of the total labour force. A reduction in the participation of women in the agricultural labour force is a new feature. The overall transformation is apparent in the income structure of rural households. An increase in the share of households with mixed income sources notably stems from households that receive remittances and foreign currency funds from family members abroad. The demographic revitalisation of rural areas depends on economic revitalisation, with a more rational use of the labour force and human resources, as well as a restructuring of agricultural production and agricultural holdings. In addition, improvements are necessary in the functioning of market institutions to better meet the needs of smaller farmers and the rural economy.

Agricultural and Rural Labour Markets in the EU Candidate Countries of Croatia, Former Yugoslav Republic of Macedonia and Turkey. Factor Markets Working Paper No. 6, September 2011

This paper provides an overview and comparison of labour markets in agricultural and rural areas in the three candidate countries for the EU membership: Croatia, the Former Yugoslav Republic of Macedonia and Turkey. We analyse and compare the labour market structures and the factors driving them. The analyses are based on the available cross-section and time-series data on agricultural labour structures and living conditions in rural areas. Considerable differences are found among the candidate countries in the importance of the agricultural labour force, between rural and urban labour, and in poverty and living conditions in rural areas. Agricultural and rural labour market structures are the result of demographic and education processes, in addition to labour flows between agricultural and non-agricultural activities, from rural areas to urban ones and migration flows abroad. Declines in the agricultural labour force and rural population are foreseen for each of the candidate countries, but with significant variations between them. Showing different patterns over time, labour market developments in the sector and rural areas have been shaped by the overall labour market institutions, conditions and other factors in each country, such as the legal basis, educational attainment and migration flows, as well as the presence of non-agricultural activities in rural areas.

Brain drain:inclination to stay abroad after studies

'Brain drain' is a phenomenon in which people of a high level of skills, qualifications, and competence, leave their countries and emigrate. One major case of the brain drain happens when students from developing countries studying in the developed countries decide not to return home after their studies. We examined the reasons for international students' inclination to stay in their host countries in a sample of 949 management students who came to study in the United Kingdom and the United States. The results support a three-fold model of factors that influenced this inclination. Students' perceptions of ethnic differences and labor markets, their adjustment process to the host country, and their family ties in host and home countries all affect their intention to stay. © 2006 Elsevier Inc. All rights reserved.

Preference Mapping Of Dulce De Leche Commercialized In Brazilian Markets.

Dulce de leche samples available in the Brazilian market were submitted to sensory profiling by quantitative descriptive analysis and acceptance test, as well sensory evaluation using the just-about-right scale and purchase intent. External preference mapping and the ideal sensory characteristics of dulce de leche were determined. The results were also evaluated by principal component analysis, hierarchical cluster analysis, partial least squares regression, artificial neural networks, and logistic regression. Overall, significant product acceptance was related to intermediate scores of the sensory attributes in the descriptive test, and this trend was observed even after consumer segmentation. The results obtained by sensometric techniques showed that optimizing an ideal dulce de leche from the sensory standpoint is a multidimensional process, with necessary adjustments on the appearance, aroma, taste, and texture attributes of the product for better consumer acceptance and purchase. The optimum dulce de leche was characterized by high scores for the attributes sweet taste, caramel taste, brightness, color, and caramel aroma in accordance with the preference mapping findings. In industrial terms, this means changing the parameters used in the thermal treatment and quantitative changes in the ingredients used in formulations.

OCCURRENCE AND ANTIBIOTIC SENSIBILITY PROFILE OF Salmonella spp. ISOLATED FROM PORK MEAT CUTS COMMERCIALIZED IN THE OPEN MARKETS IN PELOTAS, RS (BRAZIL)

The objective of the present study was to evaluate the occurrence of Salmonella spp. in 15 samples of pork meat cuts (T-bone, shank, sausage and ribs) commercialized in open markets of Pelotas (RS, Brazil) and verify the prevalent serovars, and test the isolates profile of sensitivity to several antibiotics of importance in medicine (nalidixic acid, ampicillin, aztreonam, kanamycin, carbenicillin, cephalothin, cefoxitin, ceftriaxone, ciprofloxacin, chloramphenicol, gentamicin, sulfonamide, tetracycline and trimetoprina). Twelve samples (80%) were contaminated by Salmonella enterica, serovars Infantis, Derby, Panama and Typhimurium. All isolates were susceptible to trimetoprin, aztreonam, ciprofloxacin, ceftriaxone and cefoxitin. For the other antibiotics, the pattern of sensitivity varied as serovar. In addition, 39.1% of isolates showed up to be multiresistant.

The pareto-stability concept is a natural solution concept for discrete matching markets with indifferences

In a decentralized setting the game-theoretical predictions are that only strong blockings are allowed to rupture the structure of a matching. This paper argues that, under indifferences, also weak blockings should be considered when these blockings come from the grand coalition. This solution concept requires stability plus Pareto optimality. A characterization of the set of Pareto-stable matchings for the roommate and the marriage models is provided in terms of individually rational matchings whose blocking pairs, if any, are formed with unmatched agents. These matchings always exist and give an economic intuition on how blocking can be done by non-trading agents, so that the transactions need not be undone as agents reach the set of stable matchings. Some properties of the Pareto-stable matchings shared by the Marriage and Roommate models are obtained.