A concise guide to market research:the process, data, and methods using IBM SPSS Statistics

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.

Longitudinal research: methods for maximizing subject follow-up

Early intervention for hazardous alcohol use has been shown repeatedly to be effective in reducing alcohol consumption, limiting alcohol-related problems and improving biochemical parameters. However, in most studies the follow-up period has been 2 years or less. The current paper presents progress on a 10-year follow-up of a randomized controlled trial of early intervention. Methods used for tracing subjects and ensuring minimal refusals are detailed. The intensity of effort required to locate subjects is documented and recommendations for ensuring good follow-up rates are made. At completion of follow-up, 72.5% of the sample reviewed here and 78.2% of the total cohort had been traced. Our experiences demonstrate that long-term follow-up is feasible, given sufficient planning and persistence.

Estágio na HMR – HEALTH MARKET RESEARCH

Relatório de Estágio apresentado para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Consultoria e Revisão Linguística

Market Potential and Demand Drivers for a Special Laminating Paper: Implementation of Market Research

Tutkimuksen tavoitteena oli selvittää raaka-aineena käytettävän paloa hidastavan laminaattipaperin markkinapotentiaali sekä kysyntä Euroopassa. Näiden kehitystä arvioitiin analysoimalla kysyntään vaikuttavia tekijöitä. Tutkimusmetodologiassa yhdistyivät useat lähestymistavat, pääasiassa käytettiin kuvailevaa ja ennustavaa tutkimusotetta. Tutkimus perustui sekä primaari että sekundaaritietoon. Primaaritietoa hankittiin tuotteen käyttäjiltä, myyntiedustajilta sekä haastattelemalla tuottajayrityksen henkilökuntaa. Sekundaaritietoa kerättiin myös, mutta tutkimuksen tavoitteisiin liittyviä lähteitä ei ollut runsaasti saatavilla. Tästä syystä primaaritiedolla oli tutkimuksessa hieman tärkeämpi rooli kuin sekundaaritiedolla, mikä on yleistä teollisessa markkinatutkimuksessa. Tuotteen tulevaisuuden näkymät vaikuttavat melko hyviltä. Teoreettinen markkinapotentiaali on suuri verrattuna nykyiseen myyntimäärään, myyntimäärän kasvattaminen vaatii kuitenkin tiettyjä toimenpiteitä. Tulevaisuudessa huomiota tulisi kiinnittää tuotekuvaan, hinnoitteluun ja laadun kokonaisvaltaiseen maksimointiin. Tutkimuksessa havaittiin suuntauksia kysynnän kasvusta tulevien parin vuoden aikana. Myös teoreettinen markkinapotentiaali voisi kasvaa, koska paloa hidastavien laminaattien kysyntä vaikuttaa kasvavan Euroopassa erityisesti rakennusalalla.

e-Research Methods Module Specification

This file contains a generic module specification for the e-Research Methods module which has been approved by AQSC for use at Masters level.

e-Research Methods Theme 1 Introduction

The theme will introduce you to research at the University of Southampton and within your School. It will also begin the process of helping you become more self- aware of your particular learning style to enable you to manage the requirements of the Research Methods module

e-Research Methods Theme 2 Getting Started as a Researcher

In this theme you will work through a series of texts and activities and reflect on your view of research as well as the skills you are developing. Most activities are supported by textual or audio material and are there to stimulate your thinking in a given area. Through this theme you will have a broad understanding of what is expected of you, the skills you will be developing, the different approaches to research and the importance of developing a clear and mutually understood relationship with your supervisor.

e-Research Methods Theme 4 Choosing Your Research Topic

In this theme you will work through a series of texts and activities designed to develop the essential personal, organisational, management, theoretical and research skills you need to select an appropriate topic for a Masters/PhD research project.

e-Research Methods Assessment 1

The first assessment for those using the material as part of a 20 CATS module.

e-Research Methods Theme 5 Project Management

The aims of this theme are: •to identify and develop personal attributes that enable postgraduate students to manage a research project to the correct standard and to complete it on time; •to enable postgraduate students to plan and organise their research project in order to successfully reach their full potential in their chosen postgraduate degree; •to enable postgraduate students to apply appropriate time management skills to the planning of their research project; •to identify study skills and resource management strategies that can benefit postgraduate students to effectively organise and research their chosen field; •to develop team work skills within the postgraduate cohort studying the Project Management core theme.