Videoclipe 2.0: interatividade e regimes de interação na era digital

Pós-graduação em Comunicação - FAAC

As cartas de Chico Xavier: uma análise semiótica

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O segredo do Brasil: os sentidos do lugar turístico no discurso da propaganda oficial sobre os Lençóis Maranhenses

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

De Propp a Ricoeur: origens e impasses da semiótica narrativa

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Os efeitos de sentido nos textos de Bob Dylan: mito ou ídolo?

Bob Dylan sempre foi identificado como um cantor de protesto, considerado o ícone, o Porta Voz de sua Geração. No entanto, em suas entrevistas ao longo de sua carreira, ele fez questão de refutar tais etiquetas. Esta pesquisa pretendeu compreender a construção do mito Bob Dylan pela mídia, expresso nas formações discursivas das entrevistas e das letras das canções de protesto e examinar a organização dos sentidos de suas entrevistas. O estudo do contexto da época - o período dos anos 1960 nos Estados Unidos da América - permitiu aprofundar a discussão, compreendendo os motivos pelos quais existe um conflito entre o que Bob Dylan faz e o que ele fala. A análise semiótica greimasiana foi o instrumento adotado para desvelar - ou, em uma perspectiva sempre cética como convém à ciência como convém à ciênciaq, para oferecer subsídios que ajudem a explicar a postura contrastante entre o significado das letras e as declarações nas entrevistas. Ao final da pesquisa espera-se ter contribuído para que a relação entre artista e público, mediada pelos meios de comunicação, seja pensada de maneira menos ingênua e mais aprofundada, discutindo a formação de mitos e como eles explicam determinados comportamentos na sociedade

A organização e seus relacionamentos: uma abordagem semiótica do conceito de público

The organizations now have felt some needs in regards to changes in attitudes in what refers to the relationship with their interest publics. In this way, this work has as objective approach different themes, like concepts of organizational culture and the interrelations with the profession of Public Relations, besides the contact with notions in the area of People Management and human capital. As all organizations are constituted by interest publics, it will also demonstrate theories that refer to the different kinds of publics which the organization maintains relationship with, although, giving special attention to the internal public, considered one of the main types of public. For better comprehension of the performance of the internal public it was used the greimassian narrative semiotics that allow an exploration and analysis os diverse procedures made by such public. Therefore, it was possible to observe a great contribution from the theory in what refers to the assertion of the importance in maintaining good relationships with the employees of an organization, specially to affirm the identity of the employee making use of factors such as culture, values, principals, norms etc. Thus, it is believed that the strategic communication must be used with the intention of proportioning personal and professional well being to the employees, in a way that they may feel more and more integrated and committed with the organization, granting, like so, the organizational development and recognition

Crítica em perspectiva semiótica: o caso de Barbara Heliodora

This research aims to analyze, based on the theories of French semiotics (or greimasian), the development of the critical text by Barbara Heliodora and drama criticism, a very popular genre in journalism and therefore of great relevance for scholars in the area. The corpus of this research will analyze nine texts by the author, giving priority to her early career (texts from 1957, 1958 and 1962) and her most recent texts (two from 2007 and one from 2010). The choice for greimasian Semiotics is justified because it is a methodology that provides all the necessary elements for interpretation of textual content and its relationship both in the business of the theater and journalism

O fantástico em Coraline: uma análise semiótica

The English writer Neil Gaiman has a varied background in various genres of literature and comics. His novel Coraline (2002) was considered a bestseller and received numerous adaptations, including versions for the comics (U.S., 2008, illustrated by P. Craig Russelle) and for a musical off Broadway (USA, 2009). The object of analysis chosen for this research was the adaptation of Coraline for film, Coraline (U.S., 2009), stop motion animation directed by Henry Selick. In the eyes of the general public the film stands out for being an engaging animation. Under a closer look, Coraline becomes a valuable object of study that incorporated the technique of stop motion at the same time that modernized the fantastic genre, usually directed to children and youth, but in that case, reaches many audiences. The objective of this research is to analyze the animation based on theory of origin greimasian, focusing on the narrative that constitutes the fantastic genre in order to infer the regularities of genrer and the specificities of audiovisual product

Discurso e motivação: um estudo semiótico sobre livros de autoajuda de desenvolvimento profissional

The success and recognition for their dedication put into the work are the need of every worker, and for that there is a constant quest for success in organizations. In this scenario, the Brazilian publishing market offers self-help literature as a practical method of acquiring the fundamental knowledge for professional development. The self-help literature for professional development addresses motivation as an essential characteristic for success, as a motivated worker earns more visibility and prominence to motivate other team members, thus arousing a spirit of leadership among the players. The motivation of workers also meets the expectations of organizations, because they improve productivity without requiring new investments. Thus, the literature on professional development is positioned as one of the best selling literary styles sold in Brazil over the years. To have an understanding of the discourse of literary style and persuasive methods known in them, we present a semiotic analysis of the five introductory chapters of selected works. Greimassian Semiotics offers great tools for understanding the introductory speeches of professional development books, which are intended to present the synthesis of the work, or demonstrate the values and knowledge of the authors, coaxing the reader to read on and be receptive to the idea of motivation presented in the books

El microuniverso de las relaciones sexuales en Menandro.

Las investigaciones de Levi-Strauss y Algirdas Julien Greimas han contribuido a ampliar el horizonte sobre el pensamiento salvaje. Gracias al primero sabemos que las nociones de naturaleza y cultura son dos polos opuestos de una estructura elemental de una sociedad humana y que el paso de una esfera a otra se opera a través de la prohibición del incesto. Esta prohibición es la primera regla comunitaria y a partir de ella se instaura un nuevo orden en la colectividad en donde esta norma se impone. El establecimiento de este principio permite la circulación de bienes básicos y escasos (mujeres y alimentos) suscita un inicio de organización social al estar fuera del círculo familiar. Ha abierto una importante brecha en la sociología cultural. Actualmente es necesario demostrar que por debajo de estas estructuras superficiales de carácter comunitario se esconden estructuras profundas que definen la visión de un individuo o de una colectividad. Su preocupación por el sentimiento amoroso es constante. El modelo social de las relaciones sociales no tiene un contenido objetivo. Su distribución depende de épocas, latitudes y agrupaciones humanas. Greimas habla de tres sistemas de relaciones sexuales que pueden aparecer conjugadas ante sí de diversas maneras, con variantes que definirán la tipología de las relaciones sexuales en un ámbito dado.

O poema e a canção em as coisas, de Arnaldo Antunes: imagens da primeiridade

Ce travail a pour but d analyser un corpus de six textes hybrides, que nous classons comme des poèmes-chansons/ poèmes-chantés à cause de leur double présence dans deux systèmes sémiotiques différents. Le premier, la littérature, ou plus spécifiquement la poésie, a comme support le livre As Coisas [Les Choses], d Arnaldo Antunes et l autre, la chanson, est enregistré dans les disques du même auteur. Notre travail lance un regard sur ce corpus, en essayant de vérifier un aspect recourrent dans l oeuvre d Arnaldo Antunes qui est la présence da priméité, catégorie theórique développée par Charles Sanders Peirce. Au-delà de l observation de cet aspect sémiothique, nous ferons une discussion sur la chanson populaire, et ses rapports avec la poésie et par conséquent avec la Litterature. La théorie sémiothique s appuyera sur deux piliers : En ce qui concerne l étude de la priméité, nous travaillerons avec les théories de Peirce, mais en nous servant aussi des ouvrages de Lúcia Santaella, Winfried Nöth, Júlio Plaza et Décio Pignatari ; Dans l autre voie, pour ce qui concerne l analyse des chansons, nous utiliserons la théorie de Luiz Tatit, fondée sur la sémiothique de Algirdas Julien Greimas. Tatit trace une méthode d analyse, où il est possible d analyser une chanson en exploitant et le texte et la mélodie, ce qui permet une meilleure compréhension de l étude des poèmes-chansons et ses variations. Comme support pour la discussion sur la musique, nous nous servirons des théories de José Miguel Wisnik, Claude Lévi-Strauss, Roland Barthes et Jean Fisette

O programa Café com o presidente à luz da semiótica

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Uma literatura em busca de seus leitores: a produção infantojuvenil de Pedro Bandeira

Pós-graduação em Letras - FCLAS

GQ e Men's Health: os estilos de vida do ator masculino contemporâneo

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Metalinguagem semiótica: empréstimos e redefinições

This paper deals with the issue of terminology and conceptualization in the construction of the semiotic metalanguage. The starting point of this discussion is the scientific thought of C. S. Pierce, R. Bastide and É. Benveniste, who understand that the creation of a new science requires a new and precise terminology. This position is relativized and magnified by the point of view of A. J. Greimas, who defends the centrality of the conceptualization rather than the formalization and the terminological production. Thus, this study proposes and analyses two types of metalinguistic elaboration based on the dialogue with previous theories and disciplines: the borrowing and the redefining.