La campaña del Ejército de los Andes en 1817 : reseña histórica popular /

Bibliography: p. [iii].

Memoria que el Ministro de Estado en el Departamento de Guerra presenta al Congreso Nacional de ...

Mode of access: Internet.

San Martín y el Ejército de los Andes

Con el fin de conocer las últimas interpretaciones acerca de nuestro pasado regional, los videos de la serie "Mendoza, crónica de nuestra identidad", pretenden llevar adelante la tarea constante de construir y reconstruir una identidad que se mantenga abierta a los valores del pasado, pero también a la inevitable reformulación crítica de los mismos principios. La propuesta es generar un proceso de actualización y perfeccionamiento en el campo de la historia regional. En el video SAN MARTÍN Y EL EJÉRCITO DE LOS ANDES, se analiza la campaña libertadora de San Martín en Cuyo. La Revolución Francesa había sacudido al Antiguo Régimen hasta sus cimientos. Los revolucionarios surgidos de una sociedad con fuertes jerarquías sociales y privilegios de nacimiento, comenzaban a proclamar los ideales de una nueva filosofía, en cuyo centro se ubicaba la consigna surgida de la toma de la Bastilla: “Libertad, Igualdad, Fraternidad". San Martín y sus hombres cruzaron la cordillera de Los Andes y derrotaron a los españoles en la batalla de Maipú. La primera parte del plan continental estaba superada. El próximo paso suponía dirigirse hacia el Alto Perú para combatir con el bastión más grande de los realistas en América. Los contenidos temáticos del video son: - Las ideas ilustradas en América. - La reacción realista luego de la liberación de Fernando VII. - San Martín gobernador de Cuyo. - Las transformaciones económicas durante la gobernación de San Martín. - El Cruce de la Cordillera de Los Andes.

Los costos de la expedición militar a Chile, 1815-1818

Este trabajo explora las estrategias utilizadas para financiar la creación y el sostenimiento del Ejército de los Andes y los instrumentos fiscales utilizados para conseguirlo. El análisis de los distintos rubros que integraban las cajas del ejército permite examinar el peso de los recursos aportados por el gobierno central y por la jurisdicción cuyana. Asimismo, analiza el destino de los fondos a través del estudio de los presupuestos del ejército, con el objetivo de ponderar el peso que tuvieron los salarios en el total de los gastos militares durante la etapa previa al cruce de los Andes, y en la posterior, cuando el ejército estaba en Chile bajo severas condiciones fiscales de los gobiernos patriotas.

Los costos de la expedición militar a Chile, 1815-1818

Este trabajo explora las estrategias utilizadas para financiar la creación y el sostenimiento del Ejército de los Andes y los instrumentos fiscales utilizados para conseguirlo. El análisis de los distintos rubros que integraban las cajas del ejército permite examinar el peso de los recursos aportados por el gobierno central y por la jurisdicción cuyana. Asimismo, analiza el destino de los fondos a través del estudio de los presupuestos del ejército, con el objetivo de ponderar el peso que tuvieron los salarios en el total de los gastos militares durante la etapa previa al cruce de los Andes, y en la posterior, cuando el ejército estaba en Chile bajo severas condiciones fiscales de los gobiernos patriotas.

Los costos de la expedición militar a Chile, 1815-1818

Este trabajo explora las estrategias utilizadas para financiar la creación y el sostenimiento del Ejército de los Andes y los instrumentos fiscales utilizados para conseguirlo. El análisis de los distintos rubros que integraban las cajas del ejército permite examinar el peso de los recursos aportados por el gobierno central y por la jurisdicción cuyana. Asimismo, analiza el destino de los fondos a través del estudio de los presupuestos del ejército, con el objetivo de ponderar el peso que tuvieron los salarios en el total de los gastos militares durante la etapa previa al cruce de los Andes, y en la posterior, cuando el ejército estaba en Chile bajo severas condiciones fiscales de los gobiernos patriotas.

Channel blurring and consumer expectations : evidence in Chile

An important trend in Chilean retailing industry is the increase in channel blurring. This investigation attempts to identify the relevant store attributes for different retail formats (grocery, department store, drug store, and home improvement). Do consumer store attribute saliency vary for different retail formats? Interviews identified twelve salient store attributes for the different retail formats. Survey results showed differences in store attribute saliencies for consumers when shopping at different formats. Seven of the twelve variables showed significant differences across formats. However, two attributes were relatively important for all four retail formats: product quality and responsiveness of employees.

Home depot in Chile: case study

Retailing is rapidly becoming a global industry and many retailers are expanding to foreign markets. However, several retailers successful in their home countries have failed in emerging markets such as Chile. Little is known why these retailers succeed in some venues and not others. A case study of the failed operations of Home Depot in that Chilean market was developed in order to understand this issue in more depth. This case study included an analysis of the Chilean marketplace, expert and consumer interviews, and analysis of data from secondary sources. Finding showed difference in that institutional environment between Chile and the U.S., due to a higher family and relational orientation in Chile. Home Depot defied institutional pressures and maintained standardized retail practices.

Chile is hot travel spot

A brief travel article about Chile

Consumer Internet purchasing behaviour in Chile

Despite the potential for e-commerce growth in Latin America, studies investigating factors that influence consumers’ Internet purchasing behavior are very limited. This research addresses this limitation with a consumer centric study in Chile using the Theory of Reasoned Action. The study examines Chilean consumers’ beliefs, perceptions of risk, and subjective norms about continued purchasing on the Internet. Findings show that consumers’ attitude towards purchasing on the Internet is an influential factor on intentions to continue Internet purchasing. Additionally, compatibility and result demonstrability are influential factors on attitudes towards this behavior. The study contributes to the important area of technology post adoption behavior.

Internet marketing and export market growth in Chile

Previous studies show that the Internet positively influences firms’ export activities from developed markets. However, the literature is vague as to whether the Internet has an impact on the export performance of firms from emerging markets. This study tests a conceptual model that includes the effect of Internet marketing capabilities on export market growth in an emerging market. Drawing on a cross-national sample of 204 export firms from a Latin American country (Chile), findings indicate that Internet marketing capabilities positively influence the availability of export information, which in turn impacts the development of business network relationships and export market growth.

Exploring urban consumers’ attitudes and intentions to purchase local food in Chile

Although local food consumption is growing in importance there remains a lack of research addressing local food consumption preferences in less-developed countries. This paper aims to examine the drivers of local food purchase intentions for Chilean consumers. A model of local food behavioral intention was developed from consumer behavior theory. The model was tested using structural equation modeling with data from Chilean shoppers located in Santiago (n=283). The analysis revealed that Chilean consumers are willing to purchase local food based on their positive attitude towards buying local food and their feelings of connectedness with the environment, but not because they have a desire to support local businesses. These findings have implications for retailers, marketers and food producers.

The impact of Internet marketing capabilities on international network capability, a cross country study comparison between Australia, Chile and Taiwan internationalised SMEs

The Internet has been shown to positively enhance internationalisation for SMEs, but scant empirical testing limits our understanding of the explicit impact of the Internet on firm internationalisation. This paper highlights key areas where the integration of the Internet can be leveraged through Internet-related capabilities within the internationalisation of the firm. Specifically, this study investigates how Internet marketing capabilities play a role in altering international information availability, international strategic orientation, and international business network relationships. This study provides evidence, indicating that these key relationships may vary between countries. To examine these key relationships this study utilises draws from data small and medium sized enterprises (SMEs) in three export intensive markets; Australia (215 international SMEs), Chile (204 international SMEs) and Taiwan (130 international SMEs); and tests a conceptual model through structural equation modelling. Results from the data show the impact of Internet marketing capabilities in positively impacting traditional internationalisation elements, which varies between countries. That is, our findings highlight the international business network relationships in Australia and Taiwan are directly impacted by Internet marketing capabilities, but not in Chile. We offer some insight into why we see variance across comparative exporting countries in how they leverage new technological capabilities for internationalisation and firm performance.

Investigating marketing managers' perspectives on social media in Chile

Social media has reached global proportions, yet little is known about firms’ engagement with these Web 2.0 technologies in emerging markets within Latin America. The study investigates Chilean marketing managers’ perspectives on social media platforms, the benefits or barriers to their firm’s marketing practices and the impact they have on the immediate marketing environment based on in-depth interviews. Applying Okazaki and Taylor’s (2013) social media framework the findings provide an understanding of social media’s role for Chilean firms in customer engagement, brand image enhancement, return on investment, and meeting consumer needs through time and place. Additional themes emerged on the use of social media through Smartphones and their value for future marketing activities.