875 resultados para Change Communication Implementation


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In an ever evolving business landscape, change is an ever present part of any organisation’s lifecycle. This thesis presents communication as a fundamental element of effective change management. Drawing from the existing change communication literature and two case studies, this thesis examines how organisations utilise strategic change communication to manage identity change. As a result this study presents a conceptual model that outlines a process of change communication strategy and implementation. This model is offered as a step toward connecting important scholarship into a more comprehensive portrait of change communication during identity change than so far has been available.

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The difficulty of communicating during organizational change has intensified with the prevalence of continuously changing organizations (Buchanan, Claydon & Doyle, 1999). The difficulty faced by managers is compounded by the lack of studies examining organizational communication within a context of organizational change (Eisenberg, Andrews, Murphy, & Laine-Timmerman, 1999; Lewis & Seibold, 1996). Not surprisingly then, is there a paucity of organizational change theory to guide further research and practitioners. This paper addresses the lack of organizational change communication research and contributes to theoretical development of communication during organizational change. A model of change communication during continuous change is presented from the analysis of two longitudinal empirical studies. Central constructs of the model are the monologic change communication, the dialogic change communication and the background talk of change. Further Van de Ven and Poole's (1995) Process Theories of Change are extended to consider the sequencing of the three constructs. The findings suggest that the sequencing of the dominant change communication approaches is informed by an alignment of individual communication competences and organizational change communication expectations.

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Gran cantidad de servicios de telecomunicación tales como la distribución de televisión o los sistemas de navegación están basados en comunicaciones por satélite. Del mismo modo que ocurre en otras aplicaciones espaciales, existe una serie de recursos clave severamente limitados, tales como la masa o el volumen. En este sentido, uno de los dispositivos pasivos más importantes es el diplexor del sistema de alimentación de la antena. Este dispositivo permite el uso de una única antena tanto para transmitir como para recibir, con la consiguiente optimización de recursos que eso supone. El objetivo principal de este trabajo es diseñar un diplexor que cumpla especificaciones reales de comunicaciones por satélite. El dispositivo consiste en dos estructuras filtrantes unidas por una bifurcación de tres puertas. Además, es imprescindible utilizar tecnología de guía de onda para su implementación debido a los altos niveles de potencia manejados. El diseño del diplexor se lleva a cabo dividiendo la estructura en diversas partes, con el objetivo de que todo el proceso sea factible y eficiente. En primer lugar, se han desarrollado filtros con diferentes respuestas – paso alto, paso bajo y paso banda – aunque únicamente dos de ellos formarán el diplexor. Al afrontar su diseño inicial, se lleva a cabo un proceso de síntesis teórica utilizando modelos circuitales. A continuación, los filtros se optimizan con técnicas de diseño asistido por ordenador (CAD) full-wave, en concreto mode matching. En este punto es esencial analizar las estructuras y su simetría para determinar qué modos electromagnéticos se están propagando realmente por los dispositivos, para así reducir el esfuerzo computacional asociado. Por último, se utiliza el Método de los Elementos Finitos (FEM) para verificar los resultados previamente obtenidos. Una vez que el diseño de los filtros está terminado, se calculan las dimensiones correspondientes a la bifurcación. Finalmente, el diplexor al completo se somete a un proceso de optimización para cumplir las especificaciones eléctricas requeridas. Además, este trabajo presenta un novedoso valor añadido: la implementación física y la caracterización experimental tanto del diplexor como de los filtros por separado. Esta posibilidad, impracticable hasta ahora debido a su elevado coste, se deriva del desarrollo de las técnicas de manufacturación aditiva. Los prototipos se imprimen en plástico (PLA) utilizando una impresora 3D de bajo coste y posteriormente se metalizan. El uso de esta tecnología conlleva dos limitaciones: la precisión de las dimensiones geométricas (±0.2 mm) y la conductividad de la pintura metálica que recubre las paredes internas de las guías de onda. En este trabajo se incluye una comparación entre los valores medidos y simulados, así como un análisis de los resultados experimentales. En resumen, este trabajo presenta un proceso real de ingeniería: el problema de diseñar un dispositivo que satisfaga especificaciones reales, las limitaciones causadas por el proceso de fabricación, la posterior caracterización experimental y la obtención de conclusiones.

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Thesis (Ph.D.)--University of Washington, 2016-06

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An interdisciplinary field trip to a remote marine lab joined graduate students from fine arts and natural resource science departments to think creatively about the topic of climate change and science communication. We followed a learning cycle framework to allow the students to explore marine ecosystems and participate in scientific lectures, group discussions, and an artist-led project making abstract collages representing climate change processes. Students subsequently worked in small groups to develop environmental communication material for public visitors. We assessed the learning activity and the communication product using pre- and post-field trip participant surveys, focus group discussions, and critiques by art and communication experts of the products. Significant changes in knowledge about climate change occurred in program participants. Incorporating artists and the arts into this activity helped engage multiple senses and emphasized social interaction, as well as providing support to participants to think creatively. The production of art helped to encourage peer learning and normalize the different views among participants in communicating about climate change impacts. Students created effective communication products based on external reviews. Disciplinary differences in cultures, language, and standards challenged participating faculty, yet unanticipated outcomes such as potentially transformative learning and improved teacher evaluations resulted.

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Climate change communication has become a salient topic in science and society. It has grown to be something like a booming industry alongside more established ‘communication enterprises’, such as health communication, risk communication, and science communication. This article situates the theory of climate change communication within theoretical developments in the field of science communication. It discusses the importance and difficulties inherent in talking about climate change to different types of publics using various types of communication tools and strategies. It engages with the difficult issue of the relationship between climate change communication and behavior change, and it focuses, in particular, on the role of language (metaphors, words, strategies, frames, and narratives) in conveying climate change issues to stakeholders. In the process, it attempts to provide an overview of emerging theories of climate change communication, theories that recently have begun to proliferate quite dramatically. In some cases, we can, therefore only provide signposts to the most relevant research that is being carried out with regard to climate change communication without being able to engage with all its aspects. We end with an assessment of how communication could be improved in light of the theories and practices discussed in this article.

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This article deals with climate change from a linguistic perspective. Climate change is an extremely complex issue that has exercised the minds of experts and policy makers with renewed urgency in recent years. It has prompted an explosion of writing in the media, on the internet and in the domain of popular science and literature, as well as a proliferation of new compounds around the word ‘carbon’ as a hub, such as ‘carbon indulgence’, a new compound that will be studied in this article. Through a linguistic analysis of lexical and discourse formations around such ‘carbon compounds’ we aim to contribute to a broader understanding of the meaning of climate change. Lexical carbon compounds are used here as indicators for observing how human symbolic cultures change and adapt in response to environmental threats and how symbolic innovation and transmission occurs.