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Visitor Relationship Management (VRM) - Repeat Visitation Opportunities for Destination Marketing Organisations

In competitive tourism markets the consumer-traveller is spoilt by choice of available destinations. Successfully differentiating a destination and getting noticed at decision time is arguably the focus of activities by destination marketing organisations (DMOs). In pursuit of differentiation, three emergent themes in the marketing literature during the past decade have been branding, integrated marketing communications (IMC), and customer relationship management (CRM) a fundamental goal of each being stimulating customer loyalty. However there has been little attention given to destination loyalty in the tourism literature. The purpose of this paper is to report an exploratory investigation of visitor relationship management (VRM) by DMOs. Based on interviews with the management of 11 regional tourism organisations (RTO) in Queensland, Australia, the opportunities for, and immediate challenges of, VRM are discussed. While each RTO recognised the potential for VRM, none had yet been able to develop a formal approach to engage in meaningful dialogue with previous visitors from their largest market.

Approaching Sacred Pregnancy : The Cult of the Visitation and Narrative Altarpieces in Late Fifteenth-Century Florence

The study focuses on the Visitation as a narrative subject of altarpieces in late fifteenth-century Florence. Although the Visitation was a well-known story in both verbal and visual representations since the early medieval period, it became a popular subject of altarpieces only towards the end of the fifteenth century. In this study, the first part provides an overview of the complex religious and historical background to an emerging cult of the Visitation. Devotional practices focusing on the Visitation belong in a context of late medieval Marian devotion and in 1389 a new feast of the Visitation was introduced into the liturgical calendar of the Catholic Church. Because of the ongoing schism within the Catholic Church, the feast was not unanimously accepted across Western Europe until the later part of the fifteenth century. Contrary to a widely disseminated view, the feast of the Visitation cannot be associated with Franciscan spirituality, but was rather a clearly defined Dominican project that primarily emphasised the importance of peace and unity within the Christian Church. Simultaneously with the gradual acceptance of the new feast, visual representations of the Visitation began to appear at the centre of altarpieces. The Visitation exemplifies an increasing preference for narrative subjects within the genre of the altarpiece. The second part of the study presents an analysis of the concept of the narrative altarpiece and highlights the complexities involved in combining a narrative content with the traditional devotional function of the altarpiece. In detailed case studies some prominent art works produced in Florence between 1490 and 1503 are discussed within a framework of contextual analysis, narrative theory and iconography. Altarpieces by Domenico Ghirlandaio, Piero di Cosimo and Mariotto Albertinelli represent visual manifestations of a cult of the Visitation with roots in late medieval devotional practices. At the same time, the altarpieces highlight the multiple functions of altarpieces in a culture where art works responded to a variety of social and religious needs. Building on earlier studies, each case study presents new insights and evidence not considered in previous art historical research.

Tratado de limites das conquistas entre os muito altos, e poderosos senhores D. João V, Rey de Portugal, e D. Fernando VI, Rey de Espanha, pelo qual abolida a demarcação da linha meridiana, ajustada no Tratado de Tordesilhas de 7 de junho de 1494, se determina individualmente a raya dos domínios de huma e outra corôa na America Meridional :a de Portugal renuncia o direito, que allegava ter das Ilhas Filippinas, pelo dito Tratado de Tordesilhas, e pela escritura de Saragoça de 22 de abril de 1529 ; e cede a Espanha a Colonia do Sacramento, e o Territorio da margem septentrional do Rio da Prata, que lhe pertencia pelo Tratado de Utrecht de 6 de fevereiro de 1715, como também a Aldea de S. Christóvão, e terras adjacentes, que tinhão occupado os portuguezes entre os rios Japurá, e Isa, que desaguão no das Amazonas; a de Espanha renuncia todo o direito, que pelo dito Tratado de Tordesilhas allegava ter as terras possuidas pelos portuguezes na America Meridional ao Occidente da Linha Meridiana, ajustada naquelle Tratado ; e cede a Portugal todas as terras, e povoações da margem oriental do rio Uruguay, desde o rio Ibicuí para o norte, e a aldea de Santa Rosa, e outra qualquer estabelecida pelos espanhoes na margem oriental do rio Guaporé; com os plenos-poderes, e ratificações dos dous Monarchas, assignado em Madrid a 13 de janeiro de 1750

Referência: Diccionario Bibliographico Portuguez / Innocencio Francisco da Silva, 1862. v. 7, p. 386.

Interannual fluctuations in floral longevity, pollinator visitation and pollination limitation of an alpine plant (Gentiana straminea Maxim., Gentianaceae) at two altitudes in the Qinghai-Tibetan Plateau

Prolonged floral longevity and bumblebees as dominate pollinators in alpine ecosystem have been suggested to overcome pollination limitation of alpine plants arising from the decrease of pollinator activity with increasing altitude. However, this conclusion has never been examined in the Qinghai-Tibetan Plateau (QTP), the highest and largest plateau in the world. In this study, we intended to test year-to-year correlations between floral longevity, visiting frequency and pollen limitation of this species between two populations (at 3200 m and 4000 m) of Gentiana straminea in this plateau. Pollinator exclusion elongated both male and female phases greatly at both sites, and durations of both male and female phases in natural condition varied greatly over three years. The visiting frequency of bumblebees varied greatly at the higher altitude, but seemed to be stable at the lower altitude. Seed production was pollination limited in both populations in most studied years. The floral durations, pollinator frequency and pollination limitation showed no significant and consistent variations with the increase of altitude. The previous hypothesis that the prolonged floral longevity of alpine plants can compensate for low levels of pollinator visitation therefore could not be confirmed, and our results further suggested that in the QTP platform, the altitude shows no consistent effect on the reproductive performance of this species, despite that the fluctuation of visit frequency intensified at the higher altitude.

Jean Calas et sa famille : étude historique d'après les documents originaux. suivie des dépêches du Cte de Saint-Florentin,.... et des Lettres de la soeur A.-J. Fraisse de la Visitation à Mlle Anne Calas (2e édition refaite sur de nouveaux documents) / par Athanase Coquerel fils,...

Comprend : Lettres de la soeur A.-J. Fraisse de la Visitation à Mlle Anne Calas ; Dépêches relatives à l'affaire Calas ; [Lettres aux dames Calas, 18 janvier, 15 mars 1763, 17 mars 1765 et 19 janvier 1771]

Arrêt du Grand conseil donné en faveur des ecclésiastiques pour la décharge de la visitation et contrainte pour gabelles

[Acte. 1658-04-11. Paris]

« Escrit du R. P. Caussin, de la Compagnie de Jésus, sur la vocation de la R. Mère Louise-Angélique de La Fayette, religieuse de la Visitation de Sainte-Marie, du monastère de Chaillot-lèz-Paris. — 1637 ».

Contient : « Epistola R. P. Nicolai Caussini, Societatis Jesu presbiteri, regis Christianissimi Ludovici XIII confessarii, ad Reverendissimum Patrem Mutium Vitellescum, ejusdem Societatis prepositum generalem »