1 resultado para Brand values
em Universidade de Lisboa - Repositório Aberto
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Resumo:
Recent decades have seen some European countries experiencing a new wave of migratory rates that have sustained economic growth and simultaneously contributed to changes in the pattems of customs, life styles, values and religions. Alongside this new European setting, ambivalent positions in the attitude domain have emerged. This occurs because in contemporary democratic societies people are embedded within cultural environments that disseminate a social discourse stressing that good people are egalitarian and non-discriminatory.