Rural tourism destination competitiveness: Portugal vs Belarus

This research presents a study aimed to evaluate the performance and competitiveness of tourist destinations in Portugal and Belarus within regions. The evaluation was performed under an analytical tool, Market Share Analysis proposed by Faulkner (1997). In addition, it was used some descriptive statistics. The conducted analysis concluded, with respect to the evolution of the destinations tourism that Açores Island is the most prosperous market for the majority of countries, because most countries staid in the zone of Performing market. North, Lisbon and Algarve regions are maturity markets for the most countries, because they stay in Stagnant markets zone. Centre and Alentejo regions could be attributed Emerging markets for the majority of countries once are developing markets. The major market share is occupied by Portugal practically for all regions, except islands. It is also necessary to underline, that the research was made only within two years (2013 and 2014), because of the lack of necessary information in previous years. In the case of Belarus, it could be mentioned, that rural market of this country is developing (but still mostly with neighbour countries), because the number of entities, participating in rural tourism is growing as the number of foreign tourists.

Innovative approaches of regional policy of rural tourism development

The present work intends to study Rural Tourism. More specifically: regional policy of Rural Tourism development. Purpose of this research is creation of innovative qualitative model of regional policy of Rural Tourism development for Ukraine. With this aim literature review was made, developed a research methodology and analysis made. It was established a way of creation of qualitative model, based on studied information and scientific papers. Research methodology was described in next part. Decided to do it in three stages: (1) justification of analytical research; (2) data sample collection and analysis; (3) creating of innovative model of regional policy of Rural Tourism development. Each of these stages have sub stages supported by results of previous. In accordance to methodology, analytical part was made in two steps: (1) analysis of statistical information about rural houses availability; (2) analysis of resources needed for successfully Rural Tourism activity. This part gave information about placement of rural houses by geographical regions and defined most attractive geographical regions for Rural Tourism development. The results showed that the highest rural houses availability is in Western geographical region. Other regions have low level of rural houses availability. However, analysis of resources needed for successful Rural Tourism development showed, that all geographical regions are attractive for organizing Rural Tourism activity. Based on this information an innovative qualitative model of Rural Tourism development was created.