GERENCIAMENTO DAS INCERTEZAS DE PRODUTOS DE INOVAÇÃO A PARTIR DAS ESTRATÉGIAS DE MARKETING

A inovação é um elemento importante para alavancar a competitividade das empresas brasileiras. Por outro lado, projetos inovadores tendem a ser caracterizados por inúmeras incertezas técnicas e de mercado. Este artigo propõe a fusão de estratégias de marketing com técnicas de gerenciamento de risco de projetos de desenvolvimento de novos produtos e novas tecnologias, aqui denominado de os 4P’s da inovação. A fim de ilustrar esta proposta, este modelo é aplicado a um projeto de TI a fim de determinar o seu valor e risco. Os resultados indicam que o uso conjunto de ferramentas de marketing e de gerenciamento de risco proposto neste modelo agrega valor ao projeto e pode reduzir a probabilidade do gestor tomar decisões equivocadas.

Favorability conditions in the adoption of agile method practices for software development in a public banking

The main purpose of this paper is to propose and test a model to assess the degree of conditions favorability in the adoption of agile methods to develop software where traditional methods predominate. In order to achieve this aim, a survey was applied on software developers of a Brazilian public retail bank. Two different statistical techniques were used in order to assess the quantitative data from the closed questions in the survey. The first, exploratory factorial analysis validated the structure of perspectives related to the agile model of the proposed assessment. The second, frequency distribution analysis to categorize the answers. Qualitative data from the survey opened question were analyzed with the technique of qualitative thematic content analysis. As a result, the paper proposes a model to assess the degree of favorability conditions in the adoption of Agile practices within the context of the proposed study.

What Influences Information Security Behavior? A Study with Brazilian Users

The popularization of software to mitigate Information Security threats can produce an exaggerated notion about its full effectiveness in the elimination of any threat. This situation can result reckless users behavior, increasing vulnerability. Based on behavioral theories, a theoretical model and hypotheses were developed to understand the extent to which human perception of threat, stress, control and disgruntlement can induce responsible behavior. A self-administered questionnaire was created and validated. The data were collected in Brazil, and complementary results regarding similar studies conducted in USA were found. The results show that there is influence of information security orientations provided by organizations in the perception about severity of the threat. The relationship between threat, effort, control and disgruntlement, and the responsible behavior towards information security was verified through linear regression. The contributions also involve relatively new concepts in the field and a new research instrument.