Parasitismo de ovos de Leptopharsa heveae Drake & Poor por Erythmelus tingitiphagus (Soares) em plantios de seringueira com aplicação de produtos fitossanitários

O percevejo-de-renda Leptopharsa heveae Drake & Poor (Hemiptera: Tingidae) é uma das principais pragas da heveicultura no Brasil, podendo causar prejuízos de até 30% na produtividade de látex. Seu controle é realizado principalmente com uso de produtos fitossanitários e uma das alternativas a seu uso seria a utilização de inimigos naturais. O parasitoide Erythmelus tingitiphagus (Soares) (Hymenoptera: Mymaridae) é um importante inimigo natural de L. heveae, por parasitar seus ovos em condições naturais. O objetivo deste estudo foi verificar a ocorrência e o parasitismo de E. tingitiphagus, em ovos de L. heveae, em talhões comerciais de cinco clones de seringueira onde se realizaram aplicações regulares de produtos fitossanitários, no município de Itiquira, MT. Semanalmente, entre agosto de 2006 a janeiro de 2007, foram coletadas aleatoriamente quatro folhas maduras em cinco árvores dos clones RRIM 600, PR 255, GT 1, PB 235 e PB 217. Na área de estudo, E. tingitiphagus ocorreu em todos os clones estudados, com pico populacional em outubro de 2006. A porcentagem de parasitismo nos diferentes clones variou de 13,8% no clone PB 235 a 30,8% no RRIM 600 e a porcentagem média de parasitismo foi de 24,2%. Os produtos fitossanitários, no método em que foram aplicados nos talhões, não atuaram negativamente no parasitismo de E. tingitiphagus.

STRATEGIES FOR SUPERIOR PERFORMANCE IN RECESSIONS: PRO OR COUNTER-CYCLICAL?

Recessions are recurring events in which most firms suffer severe impacts while others are less affected or may even prosper. Strategic management has made little progress in understanding such performance differences. In a scenario of decreased demand, intensified competition, and higher uncertainty, most firms try to survive by pro-cyclically cutting costs and investments. But firms could take advantage of undervalued resources in the market to counter-cyclically invest in new business opportunities to overtake competitors. We survey Brazilian firms in various industries about the 2008-2009 recession and analyze data using PLS-SEM. We find that while most firms pro-cyclically reduce costs and investments in recessions, a counter-cyclical strategy of investing in opportunities created by changes in the market enables superior performance. Most successful are firms with a propensity to recognize opportunities, an entrepreneurial orientation to invest, and the flexibility to efficiently implement investments.

BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND

ABSTRACTStudies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data from 237 tourists visiting the Lahore Fort. Data were collected through a questionnaire developed to explain the relationship of brand awareness, brand image, brand association, and brand loyalty with Lahore Fort’s overall brand equity. We used various robust statistical techniques such as correlation, regression and confirmatory factor analysis (using PLS method) to reach meaningful conclusions and found that brand image and brand associations positively contribute to brand loyalty. Furthermore, brand loyalty significantly contributes towards overall brand equity. Pragmatically, this study measures the customer based brand equity of the Lahore Fort, a destination brand. The results are useful as they suggest a few strategies that can help policy makers to enhance Lahore Fort’s brand performance.

Competitiveness of tourist destinations: the study of 65 key destinations for the development of regional tourism

Tourism has reached world importance in the economy. The competition in tourism has intensified between destinations, whether the destinations are cities, regions or countries. In this sense, the evaluation of the tourism competitiveness of these destinations may be helpful in planning and prioritizing actions that will benefit the industry. This article discusses the concept of competitiveness by the multidimensional view of performance, efficiency and unit analysis. Using the theoretical framework lifted, this article shows the 'Study on the competitiveness of the 65 destinations inducers of regional tourism development' prepared by the Tourism Ministry, the Brazilian Support Service to Micro and Small Enterprises (Sebrae) and Getulio Vargas Foundation (FGV), its assumptions that guided this study as well its methodological aspects. Based on this methodology, it was carried out a diagnosis of these 65 destinations selected by the Brazilian Ministry of Tourism to be inducers of tourism in their respective regions. The result of competitiveness reached by these 65 inductors destinations is presented in this article, providing a map of the level of competitiveness of tourism in Brazil.

Current trends in the global tourism industry: evidence from the United States

Tourism is one of the largest U.S. industries, serving millions of international and domestic tourists yearly. Tourists visit the U.S. to see natural wonders, cities, historic landmarks, and entertainment venues. Americans seek similar attractions as well as recreation and vacation areas. Tourism competes in the global market, so it is important to understand current trends in the U.S. travel industry. Therefore, this article offers insight into important trends and suggests strategies for policy makers involved in the travel and tourism industry.

Innovative technological capability in firms of the tourism sector: a study of the hotels in the city of Rio de Janeiro during the 1990-2008 period

This article presents the preliminary report of the research project entitled "Innovative technological capability in firms of the tourism sector: a study of the hotels in the city of Rio de Janeiro during the 1990-2008 period". The objective of this project is to apply and evaluate an analytical model of technological capability and underlying learning processes and examine the accumulation trajectory of innovative technological capability in the firms of tourism service industry, and the impact of learning processes undertaken by these firms on the technological capability levels achieved during the 1990-2008 period.

Innovation for sustainable urban tourism: some thoughts on best practice

This paper examines a series of strategic initiatives that have been undertaken by Tourism Queensland (TQ), a State Tourism Organization in Australia, to develop tourism and in particular to develop networks in tourism destinations. This paper firstly examines the nature of sustainable urban tourism (SUT) and discusses approaches to defining it. It suggests that developing SUT requires a generic approach to improving sustainable tourism operations amongst all suppliers in an urban area. Further, this approach suggests that best practice in marketing and policy development can be adopted to attract tourists to a SUT destination and examples of this approach are provided.

Higher education of tourism in Spain and its adaptation to the European higher education area

The international tourism system has deeply undergone structural changes in the last decades which not remain outside the subsystem higher education in tourism, especially in the European case. This article has two objectives: firstly, describes the European higher education area and the objectives, skills and subjects taught in the main Spanish universities that offer higher education in tourism. On the other hand, in the light of knowledge that researchers' descriptive models, provide experience of the implementation of European credit and thorough a deeply review of the literature on the topic higher education in tourism, to propose strategies that will enable other tourism higher education systems approach to the European reality. These policy proposals are aimed at agents and elements from higher education in tourism subsystem and they specifically include: the institutions providing education in tourism, the curriculum, the teaching methods, teachers and students.

Scientific research in tourism: review of the literature from 2005 to 2009

This article presents the results of a review of the literature on tourism from 2005 to 2009. Precisely, 1,648 articles were reviewed and classified into eight macro-lines of research. The content of the Strategy macro-line was analyzed in greater depth, as it was considered to be an "umbrella" for the other dimensions pertinent to tourism. The literature thus provided significant elements confirming the appropriateness of the strategic network perspective for research on sustainable tourism management, and it also helped identify the actors that are most critical for leading the development of a tourist destination.

Sustainable Tourism and Eradication of Poverty (Step): impact assessment of a tourism development program in Brazil

This paper aims to evaluate the social impacts of the Tourism Development Program (Prodetur) in the northeastern town of Porto Seguro, Bahia, Brazil. The method used is based on the difference in difference technique applied to the 1991 and 2000 Census microdata. The results suggest social advances following from poverty relief based on income - where the benefits are distributed, generally, in a relatively equal manner between the native and migrant population. There is a relative deterioration in the sanitary situation, which consists of a very serious problem in the mid- and long-term, whose costs are mostly borne by the native population. Therefore, maintaining the natural capital is the main aspect that distances Porto Seguro’s tourism supply from the concept of sustainability. The article also relies on difference in difference estimators to assess the impacts of local public policies related to the sector.

Estresse no trabalho e hipertensão arterial em mulheres no Estudo Pró-Saúde: Estudo Pró-Saúde (Pro-Health Study)

Com o objetivo de analisar a associação entre estresse no trabalho e hipertensão arterial na população feminina, foi realizado estudo transversal com 1.819 mulheres participantes do Estudo Pró-Saúde no Rio de Janeiro, RJ, entre 1999 e 2001. Foi utilizada a versão brasileira da escala reduzida de estresse no trabalho (modelo demanda-controle). A prevalência global de hipertensão arterial aferida (>140/90 mmHg e/ou uso de medicação anti-hipertensiva) foi de 24%. Comparadas com participantes com trabalho classificado como de baixa exigência, as razões ajustadas de prevalências de hipertensão arterial de mulheres em trabalhos de alta exigência, passivos e ativos, foram, respectivamente, de 0,93 (IC 95%: 0,72;1,20), 1,06 (IC 95%: 0,86;1,32) e 1,14 (IC 95%: 0,88;1,47). Sugere-se a realização de análises longitudinais para elucidar o papel dessas características psicossociais do ambiente de trabalho na determinação da hipertensão arterial.

Stressful working conditions and poor self-rated health among financial services employees

OBJECTIVE: To assess the association between exposure to adverse psychosocial working conditions and poor self-rated health among bank employees. METHODS: A cross-sectional study including a sample of 2,054 employees of a government bank was conducted in 2008. Self-rated health was assessed by a single question: "In general, would you say your health is (...)." Exposure to adverse psychosocial working conditions was evaluated by the effort-reward imbalance model and the demand-control model. Information on other independent variables was obtained through a self-administered semi-structured questionnaire. A multiple logistic regression analysis was performed and odds ratio calculated to assess independent associations between adverse psychosocial working conditions and poor self-rated health. RESULTS: The overall prevalence of poor self-rated health was 9%, with no significant gender difference. Exposure to high demand and low control environment at work was associated with poor self-rated health. Employees with high effort-reward imbalance and overcommitment also reported poor self-rated health, with a dose-response relationship. Social support at work was inversely related to poor self-rated health, with a dose-response relationship. CONCLUSIONS: Exposure to adverse psychosocial work factors assessed based on the effort-reward imbalance model and the demand-control model is independently associated with poor self-rated health among the workers studied.

Influencia de fatores psicossociais na cessacao do tabagismo: evidencias longitudinais no Estudo Pro-Saude

OBJETIVO Analisar a incidência de cessação de tabagismo e sua associação com fatores psicossociais. MÉTODOS Foram analisados dados de três fases consecutivas do Estudo Pró-Saúde, estudo longitudinal entre funcionários técnico-administrativos de uma universidade no Rio de Janeiro, Brasil. Os critérios de inclusão foram ter participado das Fases 1 e 3 e ser fumante na linha de base (Fase 1 – 1999). Foram excluídos indivíduos que, no seguimento (Fase 3 – 2007), tinham parado de fumar há menos de um ano. A população final de estudo foi composta de 661 funcionários (78% dos elegíveis). Os riscos relativos (RR) da cessação do tabagismo foram avaliados pelo modelo de regressão de Poisson com variância robusta. RESULTADOS A incidência acumulada de cessação do fumo em oito anos de seguimento foi de 27,7%. Entre os fatores psicossociais avaliados, ausência de experiência de violência física apresentou-se associada à maior cessação de tabagismo na análise multivariada (RR = 1,67; IC95% 1,09;2,55). CONCLUSÕES A incidência de cessação de tabagismo foi alta, e o fato de não terem sido encontradas associações com a maioria dos fatores avaliados sugere que grande parte do efeito encontrado seja decorrente do impacto relativamente homogêneo das políticas públicas implementadas no Brasil nas últimas décadas. A associação encontrada entre ausência de exposição à violência e maior incidência de cessação de tabagismo aponta para a importância desse fator nas políticas de controle do tabagismo.