5 resultados para advertisement

em Scielo Saúde Pública - SP


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Physalaemus henselii (Peters, 1872) is a little known leiuperid frog that has not been studied since the 1960’s. Herein, we redescribe its advertisement call, and assess the female sexual cycle and the reproductive period on the basis of the macroscopic analysis of the ovaries and field observations. The Ovarian Size Factor (OSF) was calculated. The study was made in Departamento de Rivera, northern Uruguay. The advertisement call consists of short (177 ± 21ms), multipulsed (20 ± 3 pulses/note) notes, with a note repetition rate of 1.57 ± 0.13 notes/s. Physalaemus henselii has a female sexual cycle with unimodal distribution of gravid females, which are present from February to September. The OSF and the ratio "females with mature oocytes / females without mature oocytes" reached the highest values from April to June. The number and size of oocytes were positively correlated with female size. The smallest female (SVL =18.94mm, weight =0.78g) with mature oocytes was found in July. The observed sexual cycle with a single annual reproductive period during the cold season (autumn and early winter), is an uncommon fact for anuran species in the region.

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ABSTRACT In this study, we demonstrate that the art infusion effect, in which the presence of visual art causes a positive impact on consumers' perceptions of products and advertising messages, might have a moderation effect on regulatory fit and non-fit messages. We investigate the impact of visual art on advertisement evaluations in regulatory (non-) fit conditions. Regulatory focus theory suggests that consumers rely on their motivational focus (prevention vs. promotion) for their evaluations and decisions. Usually, consumers prefer products that fit with their personal motivational focus. In the present study, the results of three experiments indicate that using visual art with a promotion or prevention fit message is recommended, while non-art images increase message persuasiveness when non-fit messages are presented. Therefore, not all information compatible with the consumer's motivational focus are best evaluated. When non-art images are presented, non-fit messages might be more persuasive.

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The breeding activity of Physalaemus signifer (Girard, 1853) was monitored from July 1999 to July 2000 in a temporary pond in Palmital, Municipality of Saquarema, State of Rio de Janeiro, Atlantic Rain Forest, Brazil. Males were sexually actives only in four nights, arriving at the pond on the early rainy season. Males in amplexus were larger and spent more nights in the reproductive aggregation than solitary ones. The number of nights was correlated with the mass of the males. Males adopted satellite behavior as alternative tactic for mate acquisition. Changes between calling and satellite tactics were observed in different nights. Calling males were not larger and heavier than satellite ones. Satellite behavior seemed to be related with the order of arrival on the pond. Size and mass of males did not influence the results of fights. Resident males won the majority of agonistics combats. Three types of vocalizations are described: advertisement, territorial, and encounter calls.

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The vocalizations of H. raniceps (Cope, 1826) and their functions are described, including an analysis of the influence of temperature, weight, or SVL (snout-vent length) of males on the acoustic parameters. The vocalizations were recorded in three areas in Fazenda Lagoa Grande, Municipality of Pontalina, State of Goiás, central Brazil. Males began their vocalizations just before sunset, extending them, in some cases, to dawn of the following day. The peak of activities happened between 21h and 23h. The height of calling sites varied plenty, being the position horizontal in about 50% of them. Males defended sites in different areas during consecutive nights. Rain and strong winds interrupted the calling activities. Males emitted three vocalizations: advertisement, territorial and distress calls. The advertisement call has pulsionated structures and it is the most common, being emitted in the presence/absence of females. Significant correlation was found between number of notes and air temperature, notes duration and both male weight and air temperature, calling rate and both male SVL or weight, and frequency and male weight.

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Male-male and male-female interactions, reproductive habitat, and vocalizations of Hyla goiana B. Lutz, 1968 a member of H. polytaenia species group, are described. Three groups of calling males were surveyed along a small stream, at the Estação de Pesquisa e Desenvolvimento Ambiental de Galheiro, Perdizes municipality, State of Minas Gerais, Brazil. The mean distance between the nearest calling neighbors was 2.7 m, in accordance with an uniform distribution. Clutches (mean 180 eggs) were deposited in the stream, submerged and attached to plants. In two observed courtships the female moved towards a calling male that rapidly clasped her. In the male-male interaction, the males emitted advertisement and encounter calls and then engaged in physical combat. The males have a prepollical fang-like spine on each hand and several of them were observed with scratches on dorsum. The advertisement call consists of alternating harsh notes and a trilled of brief notes. The frequency of the call is lower than that of H. aff. polytaenia and H. cipoensis B. Lutz, 1968. The clutch characteristics of H. goiana are similar to those described for H. polytaenia Cope, 1870 and H. cipoensis.