Assedio moral e assedio sexual: faces do poder perverso nas organizações

Este artigo analisa duas faces do poder perverso nas organizações modernas: o assédio moral e o sexual. No momento em que as empresas buscam uma orientação mais ética e a melhoria do ambiente de trabalho, a discussão desses temas se faz prioridade. O texto apresenta, ainda, resultados de pesquisas realizadas na França e no Brasil.

BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND

ABSTRACTStudies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data from 237 tourists visiting the Lahore Fort. Data were collected through a questionnaire developed to explain the relationship of brand awareness, brand image, brand association, and brand loyalty with Lahore Fort’s overall brand equity. We used various robust statistical techniques such as correlation, regression and confirmatory factor analysis (using PLS method) to reach meaningful conclusions and found that brand image and brand associations positively contribute to brand loyalty. Furthermore, brand loyalty significantly contributes towards overall brand equity. Pragmatically, this study measures the customer based brand equity of the Lahore Fort, a destination brand. The results are useful as they suggest a few strategies that can help policy makers to enhance Lahore Fort’s brand performance.

Competitiveness of tourist destinations: the study of 65 key destinations for the development of regional tourism

Tourism has reached world importance in the economy. The competition in tourism has intensified between destinations, whether the destinations are cities, regions or countries. In this sense, the evaluation of the tourism competitiveness of these destinations may be helpful in planning and prioritizing actions that will benefit the industry. This article discusses the concept of competitiveness by the multidimensional view of performance, efficiency and unit analysis. Using the theoretical framework lifted, this article shows the 'Study on the competitiveness of the 65 destinations inducers of regional tourism development' prepared by the Tourism Ministry, the Brazilian Support Service to Micro and Small Enterprises (Sebrae) and Getulio Vargas Foundation (FGV), its assumptions that guided this study as well its methodological aspects. Based on this methodology, it was carried out a diagnosis of these 65 destinations selected by the Brazilian Ministry of Tourism to be inducers of tourism in their respective regions. The result of competitiveness reached by these 65 inductors destinations is presented in this article, providing a map of the level of competitiveness of tourism in Brazil.

Current trends in the global tourism industry: evidence from the United States

Tourism is one of the largest U.S. industries, serving millions of international and domestic tourists yearly. Tourists visit the U.S. to see natural wonders, cities, historic landmarks, and entertainment venues. Americans seek similar attractions as well as recreation and vacation areas. Tourism competes in the global market, so it is important to understand current trends in the U.S. travel industry. Therefore, this article offers insight into important trends and suggests strategies for policy makers involved in the travel and tourism industry.

Innovative technological capability in firms of the tourism sector: a study of the hotels in the city of Rio de Janeiro during the 1990-2008 period

This article presents the preliminary report of the research project entitled "Innovative technological capability in firms of the tourism sector: a study of the hotels in the city of Rio de Janeiro during the 1990-2008 period". The objective of this project is to apply and evaluate an analytical model of technological capability and underlying learning processes and examine the accumulation trajectory of innovative technological capability in the firms of tourism service industry, and the impact of learning processes undertaken by these firms on the technological capability levels achieved during the 1990-2008 period.

Innovation for sustainable urban tourism: some thoughts on best practice

This paper examines a series of strategic initiatives that have been undertaken by Tourism Queensland (TQ), a State Tourism Organization in Australia, to develop tourism and in particular to develop networks in tourism destinations. This paper firstly examines the nature of sustainable urban tourism (SUT) and discusses approaches to defining it. It suggests that developing SUT requires a generic approach to improving sustainable tourism operations amongst all suppliers in an urban area. Further, this approach suggests that best practice in marketing and policy development can be adopted to attract tourists to a SUT destination and examples of this approach are provided.

Higher education of tourism in Spain and its adaptation to the European higher education area

The international tourism system has deeply undergone structural changes in the last decades which not remain outside the subsystem higher education in tourism, especially in the European case. This article has two objectives: firstly, describes the European higher education area and the objectives, skills and subjects taught in the main Spanish universities that offer higher education in tourism. On the other hand, in the light of knowledge that researchers' descriptive models, provide experience of the implementation of European credit and thorough a deeply review of the literature on the topic higher education in tourism, to propose strategies that will enable other tourism higher education systems approach to the European reality. These policy proposals are aimed at agents and elements from higher education in tourism subsystem and they specifically include: the institutions providing education in tourism, the curriculum, the teaching methods, teachers and students.

Scientific research in tourism: review of the literature from 2005 to 2009

This article presents the results of a review of the literature on tourism from 2005 to 2009. Precisely, 1,648 articles were reviewed and classified into eight macro-lines of research. The content of the Strategy macro-line was analyzed in greater depth, as it was considered to be an "umbrella" for the other dimensions pertinent to tourism. The literature thus provided significant elements confirming the appropriateness of the strategic network perspective for research on sustainable tourism management, and it also helped identify the actors that are most critical for leading the development of a tourist destination.

Sustainable Tourism and Eradication of Poverty (Step): impact assessment of a tourism development program in Brazil

This paper aims to evaluate the social impacts of the Tourism Development Program (Prodetur) in the northeastern town of Porto Seguro, Bahia, Brazil. The method used is based on the difference in difference technique applied to the 1991 and 2000 Census microdata. The results suggest social advances following from poverty relief based on income - where the benefits are distributed, generally, in a relatively equal manner between the native and migrant population. There is a relative deterioration in the sanitary situation, which consists of a very serious problem in the mid- and long-term, whose costs are mostly borne by the native population. Therefore, maintaining the natural capital is the main aspect that distances Porto Seguro’s tourism supply from the concept of sustainability. The article also relies on difference in difference estimators to assess the impacts of local public policies related to the sector.

Influence of HIV positive status on sexual behavior among males

OBJECTIVE: To compare HIV seronegative (HIV-) and HIV seropositive (HIV+) males in terms of sexual behavior with female and male partners of different types. METHOD: Cross-sectional study. From August 1994 to February 1995, a sample of 236 respondents (150 HIV- and 86 HIV+) recruited from public health centers in the State of S. Paulo (Brazil), answered a questionnaire, including questions on demographic aspects, HIV and AIDS related knowledge, sexual orientation, use of alcohol and other drugs, sexual behavior with regular and casual female and male partners, and perceived risk of HIV infection. Sexual behavior with regular and casual female and male partners within the previous three months, was investigated. RESULTS: A lower proportion of HIV+ engaged in sexual contact with regular female partners (p < .01) and in vaginal intercourse with this type of partner (p < .01). A lower proportion of HIV+ engaged in overall sexual activity (p < .001) and reported lower frequency of penetrative sexual practices (p < .05). A high level of condom use with female and male partners was identified with no significant differences being found between the two serostatus groups. Some risky sexual behavior was identified, however, especially with regular partners, suggesting that some men were continuing to practice unsafe sex. CONCLUSIONS: The high level of condom use identified suggests that safer sex advice has been taken up. Condom use was not universal, however, and some men continue to place themselves at risk, especially with regular partners. Prevention programs should strive not only to encourage HIV- to practice safer sex, but also to encourage HIV+ to do so in order to prevent further transmission of the virus.

Violência sexual e sua prevalência em adolescentes de Porto Alegre, Brasil

OBJETIVO: Verificar a prevalência da exposição à violência sexual entre adolescentes estudantes de escolas estaduais. MÉTODOS: Foram selecionadas 52 escolas estaduais de Porto Alegre, RS, Brasil, com ensino fundamental completo, por meio de um processo de amostragem aleatória, estratificada de acordo com o tamanho das escolas. Foi selecionada, em cada escola, uma turma de oitava série por sorteio aleatório e foram incluídos todos os adolescentes presentes nas salas de aula que consentiram em participar do estudo. Foi utilizado o instrumento Triagem da Exposição de Crianças à Violência na Comunidade para identificar jovens que foram vítimas, testemunhas ou que conheciam vítimas de atos de violência sexual. RESULTADOS: Foram incluídos 1.193 adolescentes, representando 10,3% dos alunos matriculados na oitava série da rede estadual da cidade. Vinte e sete (2,3%) adolescentes relataram ter sido vítimas de violência sexual, 54 (4,5%) ter sido testemunhas de algum tipo de violência sexual e 332 (27,9%) relataram conhecer alguém que tenha sido vítima de violência sexual. CONCLUSÕES: A exposição à violência sexual pelas três formas de contato relatadas mostrou-se freqüente entre os adolescentes estudados. São necessários estudos que abordem a violência sexual como um fenômeno social amplo, com múltiplos fatores associados, amparando estratégias comunitárias de prevenção e de tratamento.

Saúde sexual e reprodutiva em penitenciária feminina, Espírito Santo, Brasil

OBJETIVO: Identificar o perfil sociodemográfico e as condições de saúde das mulheres encarceradas em penitenciária feminina. MÉTODOS: Foi realizado estudo descritivo de março a setembro de 1997, em penitenciária feminina do Estado do Espírito Santo. Todas as presidiárias foram convidadas a participar da pesquisa. Participaram 121 mulheres com idade superior a 18 anos, avaliadas por meio de entrevista aplicada, explorando informações sociodemográficas, clínicas e criminais, registradas em questionário estruturado, seguida de exame clínico-ginecológico. RESULTADOS: Um total de 121 mulheres foram incluídas. A média de idade das participantes foi de 30,2 anos (DP 8,98) e de escolaridade, 4,8 anos (DP 3,50). Todas já haviam tido atividade sexual pregressa; a idade média do primeiro coito foi de 15,2 anos (DP 2,55), variando de nove a 27 anos; e 28% apresentavam história de doença sexualmente transmissível (DST). Doze (9,9%) mulheres estavam grávidas no momento da entrevista. História de gravidez na adolescência foi freqüente. A maioria não adotava nenhum método contraceptivo e nem fazia uso de preservativos. Laqueadura tubária foi observada em 19,8% e citologia cervical anormal em 26,9%. CONCLUSÕES: O conhecimento sobre problemas de saúde existentes dentro do sistema carcerário pode contribuir para fortalecer e ampliar o papel de reabilitação que lhe é conferido. Entretanto, somente a cooperação entre os órgãos de saúde pública e o sistema penitenciário pode produzir resultados eficientes.

Atendimento às mulheres vítimas de violência sexual: um estudo qualitativo

OBJETIVO: Avaliar o funcionamento de serviços públicos de atendimento a mulheres vítimas de violência sexual. MÉTODOS: Estudo de natureza qualitativa realizado em dois serviços públicos de atendimento às mulheres vítimas da violência sexual. Foram realizadas entrevistas com 42 mulheres, sendo 13 que buscaram os serviços e 29 profissionais que trabalhavam nas equipes. A avaliação teve por referência as categorias: acolhimento, acesso, resolutividade e responsabilidade sanitária. RESULTADOS: A análise das entrevistas por categorias revelou haver acolhimento em ambos os serviços, dificuldade de acesso por falta de informação da existência desses serviços, resolutividade de qualidade com equipe multiprofissional. Quanto à responsabilidade sanitária, ela existe nesses serviços especializados, mas é deficiente nos pronto-socorros e unidades básicas de saúde. Muitas mulheres desconhecem os direitos que lhes garantem serviço especializado. Muitas vezes chegam tardiamente aos serviços comprometendo sua eficácia. Há deficiência na referência e contra-referência. CONCLUSÕES: As conclusões permitem ratificar a importância desses serviços de atendimento, a necessidade de sua ampliação descentralizada e a inserção da temática da violência sexual nas graduações dos cursos de saúde.