Cuba após a Guerra Fria: mudanças econômicas, nova agenda diplomática e o limitado diálogo com os EUA

Cuba passou por muitas transformações após a Guerra Fria. A economia está mais diversificada e o país logrou escapar do isolamento internacional, estabelecendo parcerias com China, União Européia e América Latina. Além disso, a transformação na comunidade cubano-americana coloca em posições de influência ativistas mais jovens, com maior disposição para o diálogo com os Estados Unidos, inclusive em temas comerciais. Contudo, é difícil que as negociações avancem em pontos controversos, pela relutância de Havana em liberalizar o regime político.

BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND

ABSTRACTStudies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data from 237 tourists visiting the Lahore Fort. Data were collected through a questionnaire developed to explain the relationship of brand awareness, brand image, brand association, and brand loyalty with Lahore Fort’s overall brand equity. We used various robust statistical techniques such as correlation, regression and confirmatory factor analysis (using PLS method) to reach meaningful conclusions and found that brand image and brand associations positively contribute to brand loyalty. Furthermore, brand loyalty significantly contributes towards overall brand equity. Pragmatically, this study measures the customer based brand equity of the Lahore Fort, a destination brand. The results are useful as they suggest a few strategies that can help policy makers to enhance Lahore Fort’s brand performance.

Competitiveness of tourist destinations: the study of 65 key destinations for the development of regional tourism

Tourism has reached world importance in the economy. The competition in tourism has intensified between destinations, whether the destinations are cities, regions or countries. In this sense, the evaluation of the tourism competitiveness of these destinations may be helpful in planning and prioritizing actions that will benefit the industry. This article discusses the concept of competitiveness by the multidimensional view of performance, efficiency and unit analysis. Using the theoretical framework lifted, this article shows the 'Study on the competitiveness of the 65 destinations inducers of regional tourism development' prepared by the Tourism Ministry, the Brazilian Support Service to Micro and Small Enterprises (Sebrae) and Getulio Vargas Foundation (FGV), its assumptions that guided this study as well its methodological aspects. Based on this methodology, it was carried out a diagnosis of these 65 destinations selected by the Brazilian Ministry of Tourism to be inducers of tourism in their respective regions. The result of competitiveness reached by these 65 inductors destinations is presented in this article, providing a map of the level of competitiveness of tourism in Brazil.

Current trends in the global tourism industry: evidence from the United States

Tourism is one of the largest U.S. industries, serving millions of international and domestic tourists yearly. Tourists visit the U.S. to see natural wonders, cities, historic landmarks, and entertainment venues. Americans seek similar attractions as well as recreation and vacation areas. Tourism competes in the global market, so it is important to understand current trends in the U.S. travel industry. Therefore, this article offers insight into important trends and suggests strategies for policy makers involved in the travel and tourism industry.

Innovative technological capability in firms of the tourism sector: a study of the hotels in the city of Rio de Janeiro during the 1990-2008 period

This article presents the preliminary report of the research project entitled "Innovative technological capability in firms of the tourism sector: a study of the hotels in the city of Rio de Janeiro during the 1990-2008 period". The objective of this project is to apply and evaluate an analytical model of technological capability and underlying learning processes and examine the accumulation trajectory of innovative technological capability in the firms of tourism service industry, and the impact of learning processes undertaken by these firms on the technological capability levels achieved during the 1990-2008 period.

Innovation for sustainable urban tourism: some thoughts on best practice

This paper examines a series of strategic initiatives that have been undertaken by Tourism Queensland (TQ), a State Tourism Organization in Australia, to develop tourism and in particular to develop networks in tourism destinations. This paper firstly examines the nature of sustainable urban tourism (SUT) and discusses approaches to defining it. It suggests that developing SUT requires a generic approach to improving sustainable tourism operations amongst all suppliers in an urban area. Further, this approach suggests that best practice in marketing and policy development can be adopted to attract tourists to a SUT destination and examples of this approach are provided.

Higher education of tourism in Spain and its adaptation to the European higher education area

The international tourism system has deeply undergone structural changes in the last decades which not remain outside the subsystem higher education in tourism, especially in the European case. This article has two objectives: firstly, describes the European higher education area and the objectives, skills and subjects taught in the main Spanish universities that offer higher education in tourism. On the other hand, in the light of knowledge that researchers' descriptive models, provide experience of the implementation of European credit and thorough a deeply review of the literature on the topic higher education in tourism, to propose strategies that will enable other tourism higher education systems approach to the European reality. These policy proposals are aimed at agents and elements from higher education in tourism subsystem and they specifically include: the institutions providing education in tourism, the curriculum, the teaching methods, teachers and students.

Scientific research in tourism: review of the literature from 2005 to 2009

This article presents the results of a review of the literature on tourism from 2005 to 2009. Precisely, 1,648 articles were reviewed and classified into eight macro-lines of research. The content of the Strategy macro-line was analyzed in greater depth, as it was considered to be an "umbrella" for the other dimensions pertinent to tourism. The literature thus provided significant elements confirming the appropriateness of the strategic network perspective for research on sustainable tourism management, and it also helped identify the actors that are most critical for leading the development of a tourist destination.

Sustainable Tourism and Eradication of Poverty (Step): impact assessment of a tourism development program in Brazil

This paper aims to evaluate the social impacts of the Tourism Development Program (Prodetur) in the northeastern town of Porto Seguro, Bahia, Brazil. The method used is based on the difference in difference technique applied to the 1991 and 2000 Census microdata. The results suggest social advances following from poverty relief based on income - where the benefits are distributed, generally, in a relatively equal manner between the native and migrant population. There is a relative deterioration in the sanitary situation, which consists of a very serious problem in the mid- and long-term, whose costs are mostly borne by the native population. Therefore, maintaining the natural capital is the main aspect that distances Porto Seguro’s tourism supply from the concept of sustainability. The article also relies on difference in difference estimators to assess the impacts of local public policies related to the sector.

Factores socioeconomicos asociados a la mortalidad postneonatal en Cuba

Se intentam identificar aquellos factores socioeconomicos que puedan ser considerados como factores de riesgo, tanto de la mortalidad postneonatal como de la exógena, asi como su relevancia social, para Cuba en 1982. Mediante un estudio caso-control basado en una muestra nacional de fallecidos menores de un ano y sobrevivientes a la misma edad - para cuyo analisis se emplearon técnicas asociadas a la regresión logística - se pudo estimar el riesgo relativo; el riesgo atribuible y las probabilidades de morir en presencia o ausencia de los factores identificados. Los resultados apuntan hacia la carencia de servicios sanitarios en el interior de la vivienda y el hacinamiento - 3 o mas personas por habitación - como los factores de riesgo mas trascendentes tanto para propiciar la mortalidad postneonatal como la exógena. Se ratifica la condición de "reserva" que posee el componente postneonatal para la redución ulterior de la mortalidad infantil en el pais.

Desarrollo social y mortalidad infantil, 1977-1986, Cuba: un análisis regional

En Cuba, la tasa de mortalidad infantil (TMI) se redujo entre 1970 y 1986 en un 65%. La TMI alcanzada en 1986 -13,6%o - ubica al país a la vanguardia de Latinoamérica en cuanto a salud materno-infantil. Sin embargo, subsisten diferencias interprovinciales en la mortalidad durante el primer año de vida. Mediante el empleo de técnicas de regresión múltiples, se intenta identificar los factores sociodemográficos o relacionados con los servicios de salud que más han incidido en el descenso de la TMI en Cuba y provincias en el decenio estudiado, así como las variables que mejor explican las diferencias interprovinciales en cada año. Son factores sociodemográficos los que mayoritariamente explican la evolución de la TMI; por otra parte, si bien la proporción de nacidos vivos con bajo peso y la tasa bruta de natalidad explican en primera instancia las diferencias interprovinciales en el nivel de la mortalidad infantil en cada año, un análisis más cuidadoso permite establecer que son variables eminentemente socieconómicas las que están detrás de tales diferencias.

Reactividad a la histoplasmina en trabajadores de granjas avícolas en la provincia de Ciego de Avila, Cuba

Se realizo una encuesta epidemiológica mediante la prueba intradérmica de histoplasmina a 392 trabajadores de granjas avícolas y 265 de diferentes centros ocupacionales considerados sin riesgo profesional de exposición a Histoplasma capsulatum, agente etiológico de la histoplasinosis. Entre los trabajadores del primer grupo se detectó un 28,8% de positividad, mientras que en el segundo grupo se encontro un 13,2% de casos positivos; desde el punto de vista estadístico existió diferencia significativa entre ambos, lo que demuestra que los trabajadores de granjas avícolas son un grupo de riesgo de adquirir la infección por H capsulatum. Entre los trabajadores del grupo I se encontro un porcentaje de reactividad más alto en aquellos grupos ocupacionales que estaban más en contacto con las excretas de las aves. El tiempo de trabajo en la granja también parece influir en la reactividad a la prueba.

Fuentes de infeccion de histoplasmosis en la Isla de la Juventud, Cuba

El propósito del presente trabajo es reportar el aislamiento de Histoplasma capsulation, agente etiológico de la histoplasmosis, a partir del suelo de lugares habitados por murciélagos y gallinas en la Isla de la Juventud, Cuba. El hongo fue cultivado también a partir de los órganos de cuatro especies de murciélagos capturados en cuevas. La identificación de H. capsulatum se realizó mediante la conversión de la fase miceliana a levadura y por el test de exoantígenos. Se señala el valor epidemiológico de estos hallazgos en cuevas de gran importancia arqueológica, espeleológica y turística, así como el riesgo potencial que representan para la salud humana. Los autores concluyen con recomendaciones para evitar la infección por H. capsulatum en aquellas personas que por determinadas razones tengan que estar en contacto con estos ambientes contaminados.

PHLEBOTOMINE FAUNA (DIPTERA: PSYCHODIDAE) IN AN AREA OF FISHING TOURISM IN CENTRAL-WESTERN BRAZIL

The aim of this study was to identify behavioral aspects of the sandfly fauna of a fishing tourism area in the municipality of Bonito (MS). Monthly captures were undertaken from December 2009 to November 2010, using automatic CDC type light traps, from 18h00 to 06h00, in a forested area, a savannah area, peridomiciles and animal shelters near peridomiciliary areas. Nyssomyia whitmani was the most frequent out of a total of 6,699 specimens collected, belonging to 16 species, followed by Psathyromyia bigeniculata and Lutzomyia longipalpis, found in all the environments investigated, though in their greatest numbers in the animal shelters. Ny. whitmani exhibited its highest frequencies during the dry months, coincident with the fishing season, when the risk of transmission of cutaneous leishmaniasis for tourists and inhabitants increases. Noteworthy was the finding of two species naturally infected by flagellates: Ny. whitmani and Pa. bigeniculata. The local population and visiting tourists should be warned of the threat posed by leishmaniasis and the health authorities alerted to the need for adopting environmental sanitary measures, especially regarding such animal shelters as they seem to provide favorable conditions to the proliferation, maintenance and breeding opportunities of phlebotomines.