Brand equity in the Pakistani hotel industry

Brand equity is considered as the most important aspect of branding, which is a set of brands' assets and liabilities, its symbol or name that subtracts from or adds the value provided by a product or service to a firm and customers. The current research endeavor was to identify the interrelationship of customer-based brand equity dimensions (brand awareness, brand loyalty, brand image, and service quality) in Pakistani hotel industry. Data was collected from 821 consumers who experienced the services of Pakistani five star hotels from multiple locations. Mediating regression and stepwise regression analyses were applied for investigation of study hypotheses. Results pointed out positive and significant influences of service quality on all other dimensions of brand equity whereas partial mediations were endorsed among the variables. Researchers and practitioners implications are discussed.

A model of destination competitiveness/sustainability: Brazilian perspectives

This paper reviews the understanding I have gained from several years of research, and from several more years of ongoing discussions with industry leaders regarding the nature of competitiveness among tourism destinations. This understanding has been captured, in summary form, in the model of Destination Competitiveness/Sustainability (Ritchie and Crouch, 2003). This model contains seven (7) components which we have found to play a major role, from a policy perspective, in determining the competitiveness/sustainability of a tourism destination. In addition to the valuable understanding which these seven components provide from a policy perspective, the specific elements of each the major components provide a more useful/practical guidance to those who are responsible for the ongoing management of a DMO (Destination Management Organization). With this overview in mind, this paper will provide a detailed review and explanation of the model that I have developed with colleague, Dr. Geoffrey I. Crouch of Latrobe University in Melbourne, Australia. Based on previous presentations throughout the world, it has proven very helpful to both academics and practitioners who seek to understand the complex nature of tourism destination competitiveness/sustainability.

Innovative technological capability in firms of the tourism sector: a study of the hotels in the city of Rio de Janeiro during the 1990-2008 period

This article presents the preliminary report of the research project entitled "Innovative technological capability in firms of the tourism sector: a study of the hotels in the city of Rio de Janeiro during the 1990-2008 period". The objective of this project is to apply and evaluate an analytical model of technological capability and underlying learning processes and examine the accumulation trajectory of innovative technological capability in the firms of tourism service industry, and the impact of learning processes undertaken by these firms on the technological capability levels achieved during the 1990-2008 period.

What factors of satisfaction and motivation are affecting the development of the academic career in Portuguese higher education institutions?

An important constituent group and a key resource of higher education institutions (HEIs) is the faculty or academic staff. The centrality of the faculty role makes it a primary sculptor of institutional culture and has implications for the quality of the institution and therefore has a major role in achieving the objectives of the institution. Demand for academic staff in higher education has been increasing and may be expected to continue to increase. Moreover the performance of academic staff as teachers and researchers determines much of the student satisfaction and has an impact on student learning. There are many factors that serve to undermine the commitment of academics to their institutions and careers. Job satisfaction is important in revitalizing staff motivation and in keeping their enthusiasm alive. Well motivated academic staff can, with appropriate support, build a national and international reputation for themselves and the institution in the professional areas, in research and in publishing. This paper aims to identify the issues and their impacts on academic staff job satisfaction and motivation within Portuguese higher education institutions reporting an ongoing study financed by the European Union through the Portuguese Foundation for Science and Technology.

Environmental and agricultural benefits of a management system designed for sandy loam soils of the humid tropics

A sustainable management of soils with low natural fertility on family farms in the humid tropics is a great challenge and overcoming it would be an enormous benefit for the environment and the farmers. The objective of this study was to assess the environmental and agronomic benefits of alley cropping, based on the evaluation of C sequestration, soil quality indicators, and corn yields. Combinations of four legumes were used in alley cropping systems in the following treatments: Clitoria fairchildiana + Cajanus cajan; Acacia mangium + Cajanus cajan; Leucaena leucocephala + Cajanus cajan; Clitoria fairchildiana + Leucaena leucocephala; Leucaena leucocephala + Acacia mangium and a control. Corn was used as a cash crop. The C content was determined in the different compartments of soil organic matter, CEC, available P, base saturation, percentage of water saturation, the period of the root hospitality factor below the critical level and corn yield. It was concluded that alley cropping could substitute the slash and burn system in the humid tropics. The main environmental benefit of alley cropping is the maintenance of a dynamic equilibrium between C input and output that could sustain up to 10 Mg ha-1 of C in the litter layer, decreasing atmospheric CO2 levels. Alley cropping is also beneficial from the agricultural point of view, because it increases base saturation and decreases physical resistance to root penetration in the soil layer 0 - 10 cm, which ensures the increase and sustainability of corn yield.

SBQ-25 anos: Físico;Química

The authors present a concise but critical review on the development of physical chemistry in Brazil, as seen by two experimental scientists with more then 25 years of experience in the Brazilian academics.

Eixos mobilizadores em química

Over the last five years there have been significant changes in higher education in Brazil as well as in research funding. As a contribution to the development of Science and Technology, and aiming to portray Chemistry today in Brazil, in the context of last year´s elections for President, State Governors, National Congress and Legislative Chamber, the Directors and Consulting Council of the Brazilian Chemical Society, SBQ, initiated in 2002 a series of activities to produce a document entitled Mobilizing Axes in Chemistry. This discusses undergraduate and graduate teaching in Chemistry, a new model for research funding, and the overall state of the art, and future perspectives. Six mobilizing axes have been identified and discussed to date: 1. Training of highly qualified personnel; 2. Decentralization, and discouragement of institutional in-breeding; 3. Stimulation of entrepreneurship and interdisciplinarity; 4. A guaranteed budget for Science and Technology; 5. Proactive interaction of academics with economic activity; and 6. Removal of institutional bottle-necks of all sorts. The Brazilian Chemical Society hopes that the new administration will in the near future begin the task of improving the national education system and increase funding for Science and Technology.

Graduação em química: avaliação, perspectivas e desafios

Poor standards in schools and the increase in the number of institutions of higher education - frequently without the due control - have adversely affected the quality of university level education in Brazil. On the other hand, evaluation of undergraduate courses, which has been carried out regularly since the min 1990's allow, within certain limits, a description of the quality Brazilian higher education courses in general, and Chemistry courses in specific. This paper evaluates the results of the national examinations (2000 and 2003's ENC, and 2005's ENADE), attrition rates for the 1990's and for the 2000-2005 period, as well as the perceptions of students and instructors that took part in those exams. Furthermore, the paper also analyzes the opinions of academics and of private sector professionals about the educational system's capacity to meet the job market's demand for skilled labor force. The actual profile of Chemistry graduates is then compared to what is demanded from them by the market, revealing deficiencies in the educational system. The expected essential curricula changes that would introduce an innovative and advanced approach in the undergraduate courses have become great challenges. In this sense, the paper seeks to reflect on questions such as: How to give informative courses a formative emphasis? Which programs should be included in the curricula to involve students in activities that require initiative and decision-making, thus fostering both learning and interest in Chemistry? How to prepare instructors for schools and for higher education? How to increase instruction in related areas without expanding the curricula excessively? How to introduce entrepreneurship in the curricula and further awareness of the professional non-academic careers in the area?

External debt in developing economies: assessment and policy issues

More than one decade after the external debt restructuring (the Brady Plan), a great amount of literature has been published concerning the balance sheet factors in developing countries. The staff of international multilateral institutions joined with reputable academics in this great controversy. The external debt problem of the developing countries is back and once more reflections on its cause and on policy recommendations are analytically distinct. Our main task is to reflect on the recent external debt dynamics and assess how this debt has evolved. Our findings indicate that the susceptibility of some developing countries to default is associated with global imbalance, that is, the way they borrow.