An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness

ABSTRACT The purpose of this paper is to analyze the influence of discount sales promotion in the purchase intention and the moderating effects of attractiveness in the relationship between intention to purchase a discounted product and the impulsiveness, hedonic perception and financial risk. Thus, an experiment involving 613 students was conducted. The hypotheses predicted that a product with discount promotion would relate positively with impulsivity, as well as with a hedonic perception about the good offered, and negatively with the perception of financial risk associated with the product offered with discount. A positive moderation was expected of the perceived attractiveness of the announced discount promotion on the intentions of behaviors. The results confirmed the hypothesis, indicating positive effects of impulsivity and hedonic perception by purchasing the discounted products, in addition to the negative link between the intention of purchasing discounted products and the perception of a financial risk. The moderating effects were not confirmed. Final considerations conclude the work.

India, Latin America, and the Caribbean during the Cold War

In this period, the key to the relationship between India and Latin America and the Caribbean (LAC) was based in the political nature of this liaison: it was a "uni-multilateral" relationship, centered in India, where LAC countries operated as a group of autonomous entities (an "island chain" structure), and not as a unit of a supranational character with unified international conduct (an island structure). As we will see, faced with uniform and consistent Indian policies, LAC had national policies which make it impossible to discuss a regional policy towards India. The goal of this work is to form a general characterization of the bilateral policies during the period of the Cold War with the intent of identifying the key explanatory factors of the process. While this may be a limited objective, it addresses the non-existence of an academic debate surrounding the topic. We intend to contribute an analysis which in this phase is primarily descriptive.

Influence of discount price announcements on consumer's behavior

The theoretical framework that underpins this research study is based on the Prospect Theory formulated by Kahneman and Tversky, and Thaler's Mental Accounting Theory. The research aims to evaluate the consumers' behavior when different patterns of discount are offered (in percentage and absolute value and for larger and smaller discounts). Two experiments were conducted to explore these patterns of behavior and the results that were obtained supported the view that the framing effect was a common occurrence. The patterns of choice of individuals in a sample were found to be different due to changes in the ways discounts were offered. This can be explained by the various ways of presenting discount rates that had an impact on the influence of purchase intentions, recommendations and quality perception.

Patterns of induced abortion in urban area of Southeastern region, Brazil

OBJECTIVE: To assess the behavior of induced abortion as a function of certain demographic variables, for the population of fertile women (15 to 49 years old) residing in the Vila Madalena subdistrict S. Paulo (Brazil). MATERIAL AND METHOD: Two population samples were selected. One sample, with 996 women, investigated the incidence of induced abortions during 1987, using the RRT. In the other, involving 1,004 women, the same information was detected through a conventional approach. In both samples, the induced abortion occurring during the reproductive life was recorded in direct fashion. Though this analysis refers only to information about past abortions, that is by 2,000 women -, it should be noted that it is exactly the RRT that lends credibility to the found or results given results. CONCLUSION: The analysis furnishes evidence showing that single women, young women between the ages of 15 and 19, women who have not had live births, women who have a number of children below the expected ideal, women who use contraceptive methods (especially inefficient ones) and women who do not have any restrictions as to abortion constitute the categories most inclined to resort to induced abortion. This grouping suggests the existence of interrelationships between categories, that is, each of these categories is probably composed primarily of the same women, those who are at the beginning of their reproductive lives.

Procedimentos em exumações para investigação de vínculo genético em ossos

OBJETIVO: Identificar problemas técnicos nas exumações para pesquisa de DNA em ossos e propor soluções por meio de protocolo. MÉTODOS: Estudo prospectivo e qualitativo das exumações, procedendo cada etapa da perícia conforme proposto na literatura médico-legal. Foram realizadas dez exumações no período de 1995 a 1998, para coleta de restos humanos e extração do DNA, sendo sete de interesse civil e três, criminal. As dificuldades técnicas surgidas na execução desses procedimentos foram resolvidas a partir de alternativas estabelecidas. RESULTADOS: A escassez de informações úteis para a identificação do indivíduo, baseada em seus restos mortais, foi observada em todos os casos. As características morfológicas individuais contribuíram para a identificação em 50% dos casos. O auxílio dos familiares foi importante na revelação dessas características. Em três casos, foi indicado apenas o sexo e, em um, a idade. A falta de infra-estrutura dos cemitérios e de segurança policial dificultou o trabalho pericial. CONCLUSÕES: Para garantir a fidelidade do exame molecular do DNA é necessário identificar de quem são os restos mortais a serem exumados. Para a eficiência da perícia, é fundamental o uso de um protocolo que inclua, entre outras questões, as relativas a identificação, infra-estrutura e segurança pessoal dos peritos no local do exame.

Distribución espacial de Anopheles pseudopunctipennis en las Yungas de Salta, Argentina

OBJETIVO: Comparar la abundancia de Anopheles pseudopunctipennis, y otros anofelinos, en tres zonas silvestres y modificadas por el hombre, a fin de verificar en qué medida tales diferencias ambientales afectan la distribución espacial de estos mosquitos. MÉTODOS: Se realizaron muestreos mensuales (diciembre de 2001 a diciembre de 2002), con trampas de luz CDC con CO2, en cada sitio de muestreo (selva, borde de selva y peridomicilio). En el peridomicilio, además, dos operadores aspiraron mosquitos posados sobre las paredes. Se estimaron índices de diversidad y abundancia de especies, y se intentó caracterizar a los ambientes estudiados mediante ANOVA, cálculo de cosenos y análisis de agrupamientos. RESULTADOS: Anopheles pseudopunctipennis fue la especie más abundante. Se colectaron también An. argyritarsis, An. nuneztovari, An. rangeli y An. strodei. Excepto An. nuneztovari que no se capturó en el peridomicilio, las demás se colectaron en los tres ambientes. No hubo diferencias en los índices de diversidad, ni tampoco entre los ambientes estudiados; sin embargo, el análisis de agrupamiento separó el borde de la selva, donde todas las especies fueron más abundantes en general. CONCLUSIONES: El borde de la selva fue el ambiente que presentó la mayor abundancia, representando, además del peridomicilio, un ambiente de alto riesgo para la transmisión del paludismo.

Pictorial health warnings on cigarette packs and the impact on women

OBJECTIVE : To analyze the association between the pictorial graphic health warnings on cigarette packs and their impact on intention to quit smoking among women. METHODS : Population-based cross-sectional study among 265 women daily smokers in the State of Paraná in 2010. The sample size was calculated using cluster sampling. Participants were asked whether they had seen any pictorial graphic health warnings in the past 30 days, whether these warnings made them think about quitting, and intensity of these thoughts. The data was analyzed using logistic regression and the independent variables included age, educational attainment, whether they had children, whether they had attempted to quit smoking in the past 12 months, age of smoking initiation, number of cigarettes smoked per day, their town of residence, and how soon after waking do they smoke their first cigarette. RESULTS : Participants (91.7%) reported seeing the pictorial graphic health warnings in the past 30 days. Women with elementary education or below and women with some/complete high school education were more likely to think about quitting smoking after seeing the pictorial graphic health warningsthan women with higher education (OR = 4.85; p = 0.0028 and OR = 2.91; p = 0.05), respectively). Women who attempted to quit smoking in the past 12 months were more likely to think about quitting than women who had not (OR = 2.49; p = 0.001). Quit attempts within the last 12 months were associated with intensity of these thoughts (OR = 2.2; p = 0.03). CONCLUSIONS : Results show an association between pictorial graphic health warnings and intent to quit smoking among women with warnings having a greater impact among women with less education and who had attempted to quit smoking within the past year. Tobacco control strategies should be implemented across all groups of women regardless of their educational attainment.