Brand equity in the Pakistani hotel industry

Brand equity is considered as the most important aspect of branding, which is a set of brands' assets and liabilities, its symbol or name that subtracts from or adds the value provided by a product or service to a firm and customers. The current research endeavor was to identify the interrelationship of customer-based brand equity dimensions (brand awareness, brand loyalty, brand image, and service quality) in Pakistani hotel industry. Data was collected from 821 consumers who experienced the services of Pakistani five star hotels from multiple locations. Mediating regression and stepwise regression analyses were applied for investigation of study hypotheses. Results pointed out positive and significant influences of service quality on all other dimensions of brand equity whereas partial mediations were endorsed among the variables. Researchers and practitioners implications are discussed.

EVALUATING THE EFFICIENCY PROGRESS WITH TECHNOLOGY IN A SPANISH HOTEL CHAIN

ABSTRACTThis paper analyzes the changes in the total factor productivity index of a Spanish hotel chain in the period from 2007 to 2010 with the purpose of identifying efficiency patterns for the chain in a period of financial crisis. The data envelopment analysis (DEA) Malmquist productivity index was used to estimate productivity change in 38 hotels of the AC chain. Results reveal AC hotels' efficiency trends and, therefore, their competitiveness in the recession period; they also show the changes experienced in these hotels' total productivity and its components: technological and efficiency changes. Positive efficiency changes were due to positive technical efficiency rather than technological efficiency. The recession period certainly influenced the performance of AC Hotels, which focused on organizational changes rather than investing in technology.

Influência de cafés de gôsto rio em ligas com cafés de bebida mole

Os autores estudam a influência do café Rio em ligas com cafés brasileiros de bebida Mole. Foram ensaiadas porcentagens crescentes de Café Rio: 0,0; 0,5; 1,0; 1,5; 2,0; 2,5; 3,0; 3,5; 4,0; 4,5; 5,0; 7,5; 10,0; 12,5; 15,0; 20,0; 25,0; 30,0; 35,0; 40,0; 50,0. Realizaram-se dois experimentos em blocos incompletos equilibrados, com t = 21 tratamentos (os mencionados acima), k = 3 parcelas por bloco, r = 10 repetições, b = 70 blocos, L = 1. Cada parcela era formada de 3 xícaras, de tipo padrão, sobre as quais cada degustador dava uma só opinião. Cada parcela era provada por 3 degustadores. Os dados coletados são, pois, 630 para cada ensaio (210 parcelas, 3 degustadores). Atribuia-se a cada parcela, para fins de análise estatística, a média das opiniões dos 3 degustadores. Os dois ensaios deram resultados bem concordantes, que levaram às seguintes conclusões: a) Faz-se necessária a transformação dos dados, pois as variâncias relativas aos diversos tratamentos são muito discrepantes. b) A transformação T = √ Y dá resultados satisfatórios. c) O café Rio prejudica sensivelmente a bebida do café Mole, para teores a partir de 2,0%. d) Para teores de 4,5% em diante a liga tem bebida Riada ou Rio. e) A regressão obtida não é estritamente linear, mas a linha reta da uma aproximação razoável. f) Consideradas as porcentagens de 0,0 a 10,0%,a equação de regressão para os dados transformados pela transformação T = √ Y é: T = 1,7045 - 0,127 X, onde X é a porcentagem de café Rio e T dá a bebida, na escala numérica adotada, transformada pela raíz quadrada. g) A equação de regressão para os tratamentos de 0,0 a 10,0% de cafe Rio é Y = 3,0997 - 0,3281 X, isto é, há uma queda de 0,3281 na escala numérica da bebida, para cada unidade de porcentagem de café Rio.

Aplicação do método de Pfeiffer a sementes de café (Coffea arabioa, L.)

O presente trabalho trata do estudo dos modelos de cristalização do cloreto de cobre (CuCl2.2H(2)0) na presença de extratos de sementes de cafe (Coffea arábica L.), variedade Mundo Novo. Pesquisaram-se 16 concentrações diferentes do sistema água-cloreto de cobre-extrato, com 3 repetições, descrevendo-se individualmente cada urna das series. Os melhores modelos foram obtidos usando-se a técnica de mistura filtrada. Os resultados obtidos permitem recomendar, para cloreto de cobre, concentrações entre 0,5 e 1,0 g/placa e, para extrato, concentrações entre 0,05 e 0,075 g/placa.

Novos Onciderini (Coleoptera, Cerambycidae) da Bolívia

Novas espécies de Onciderini são descritas da Bolívia, Santa Cruz, Buena Vista (Hotel Flora & Fauna): Trestoncideres albiventris sp. nov., Trestonia morrisi sp. nov. e Oncideres wappesi sp. nov.

Type C botulism in swine fed on restaurant waste

The paper addresses the epidemiologic data of the death of pigs during the period of 2002 to 2009 following the ingestion of botulinum neurotoxin type C. This neurotoxin was present in food residues originating from restaurant and hotel kitchens, stored in barrels without shelter from the sun and administered in a collective trough without prior thermal treatment. Animals which died at different ages showed clinical signs of botulism characterized by flaccid paralysis, weight loss, anorexia, weakness, lack of coordination, locomotion difficulties with the evolution of lateral recumbency with involuntary urination and defecation. No alterations were observed at postmortem and histological examination. The bioassay with serum neutralization in mice was carried out on samples of intestinal contents from pigs affected and revealed the presence of large quantities of botulinum toxin type C.

Noroviruses associated with acute gastroenteritis in a children's day care facility in Rio de Janeiro, Brazil

Noroviruses (Norwalk-like viruses) are an important cause of gastroenteritis worldwide. They are the most common cause of outbreaks of gastroenteritis in the adult population and occur in nursing homes for the elderly, geriatric wards, medical wards, and in hotel and restaurant settings. Food-borne outbreaks have also occurred following consumption of contaminated oysters. This study describes the application of a reverse transcription-polymerase chain reaction (RT-PCR) assay using random primers (PdN6) and specific Ni and E3 primers, directed at a small region of the RNA-dependent RNA polymerase-coding region of the norovirus genome, and DNA sequencing for the detection and preliminary characterisation of noroviruses in outbreaks of gastroenteritis in children in Brazil. The outbreak samples were collected from children <5 years of age at the Bertha Lutz children's day care facility at Oswaldo Cruz Foundation (Fiocruz), Rio de Janeiro, that occurred between 1996 and 1998, where no pathogen had been identified. At the Bertha Lutz day care center facility, only Fiocruz's employee children are provided for, and they come from different social, economic and cultural backgrounds. Three distinct genogroup II strains were detected in three outbreaks in 1997/98 and were most closely related to genotypes GII-3 (Mexico virus) and GII-4 (Grimsby virus), both of which have been detected in paediatric and adult outbreaks of gastroenteritis worldwide.

A study on the short-term effect of cafeteria diet and pioglitazone on insulin resistance and serum levels of adiponectin and ghrelin

The interaction between ghrelin and adiponectin is still controversial. We investigated the effect of cafeteria diet and pioglitazone on body weight, insulin resistance, and adiponectin/ghrelin levels in an experimental study on male Wistar rats. The animals were divided into four groups of 6 rats each, and received balanced chow with saline (CHOW-O) or pioglitazone (CHOW-P), or a cafeteria diet with saline (CAFE-O) or pioglitazone (CAFE-P). The chow/cafeteria diets were administered for 35 days, and saline/pioglitazone (10 mg·kg body weight-1·day-1) was added in the last 14 days prior to euthanasia. CAFE-O animals had a higher mean final weight (372.5 ± 21.01 g) than CHOW-O (317.66 ± 25.11 g, P = 0.017) and CHOW-P (322.66 ± 28.42 g, P = 0.035) animals. Serum adiponectin levels were significantly higher in CHOW-P (55.91 ± 20.62 ng/mL) than in CHOW-O (30.52 ± 6.97 ng/mL, P = 0.014) and CAFE-O (32.54 ± 9.03 ng/mL, P = 0.027) but not in CAFE-P. Higher total serum ghrelin levels were observed in CAFE-P compared to CHOW-P animals (1.65 ± 0.69 vs 0.65 ± 0.36 ng/mL, P = 0.006). Likewise, acylated ghrelin levels were higher in CAFE-P (471.52 ± 195.09 pg/mL) than in CHOW-P (193.01 ± 87.61 pg/mL, P = 0.009) and CAFE-O (259.44 ± 86.36 pg/mL, P = 0.047) animals. In conclusion, a cafeteria diet can lead to a significant weight gain. Although CAFE-P animals exhibited higher ghrelin levels, this was probably related to food deprivation rather than to a direct pharmacological effect, possibly attenuating the increase in adiponectin levels.