VISUAL ART AND REGULATORY FIT MESSAGES ON CONSUMER EVALUATIONS

ABSTRACT In this study, we demonstrate that the art infusion effect, in which the presence of visual art causes a positive impact on consumers' perceptions of products and advertising messages, might have a moderation effect on regulatory fit and non-fit messages. We investigate the impact of visual art on advertisement evaluations in regulatory (non-) fit conditions. Regulatory focus theory suggests that consumers rely on their motivational focus (prevention vs. promotion) for their evaluations and decisions. Usually, consumers prefer products that fit with their personal motivational focus. In the present study, the results of three experiments indicate that using visual art with a promotion or prevention fit message is recommended, while non-art images increase message persuasiveness when non-fit messages are presented. Therefore, not all information compatible with the consumer's motivational focus are best evaluated. When non-art images are presented, non-fit messages might be more persuasive.

RISK FACTORS OF HIV-1 VERTICAL TRANSMISSION (VT) AND THE INFLUENCE OF ANTIRETROVIRAL THERAPY (ART) IN PREGNANCY OUTCOME

In the absence of intervention, the rate of vertical transmission of HIV can range from 15-45%. With the inclusion of antiretroviral drugs during pregnancy and the choice of delivery route this amounts to less than 2%. However ARV use during pregnancy has generated several questions regarding the adverse effects of the gestational and neonatal outcome. This study aims to analyze the risk factors for vertical transmission of HIV-1 seropositive pregnant women living in Rio Grande and the influence of the use of ARVs in pregnancy outcome. Among the 262 pregnant women studied the rate of vertical transmission of HIV was found to be 3.8%. Regarding the VT, there was a lower risk of transmission when antiretroviral drugs were used and prenatal care was conducted at the referral service. However, the use of ART did not influence the outcome of pregnancy. However, initiation of prenatal care after the first trimester had an influence on low birth weight, as well as performance of less than six visits increased the risk of prematurity. Therefore, the risk factors analyzed in this study appear to be related to the realization of inadequate pre-natal and maternal behavior.

Fish assemblage composition in a tributary of the Mogi Guaçu river basin, southeastern Brazil

Fish assemblage composition and seasonal patterns of species abundance were studied in Cabaceiras stream, a tributary of the Mogi Guaçu river in São Paulo State, Brazil. Three stations were sampled monthly from June 1999 to May 2000 using sieves and small trawl net and gill nets. Fifteen fish families, 37 genera and 45 species were captured. Characiformes (27 spp.) and Siluriformes (13 spp.) were the most species-rich orders. Gymnotiformes and Perciformes were represented by two species each, and Synbranchiformes had only a single species. One group of species (approximately 75 %) persisted in the stream throughout the year. A second group (approximately 25 %) contained species that only occupy the stream for a limited period of their life cycle, and overall fish assemblage composition was associated with the seasonal flood cycle.

Seasonal and diel variation in the fish assemblage of a Neotropical delta in southern Brazil

The objective of this study was to identify the patterns of seasonal and diel variation and the most important abiotic factors that influence variation in the fish assemblage of the Delta of the Jacuí River in southern Brazil. Seventy-two samples were collected over a one year period. Water temperature was the abiotic factor with the greatest influence on the distribution of the assemblage. The structure of the assemblage exhibited significant changes in terms of species abundance and biomass during the year, with the greatest abundance and biomass being observed during the autumn. There was no significant difference between day and night in terms of abundance, but biomass was significantly greater during the night than during the day.

Seasonal dynamics of a drosophilid (Diptera) assemblage and its potencial as bioindicator in open environments

Drosophila Fallen, 1823 (Diptera, Drosophilidae) is for long a well-established model organism for genetics and evolutionary research. The ecology of these flies, however, has only recently been better studied. Recent papers show that Drosophila assemblies can be used as bioindicators of forested environment degradation. In this work the bioindicator potential of drosophilids was evaluated in a naturally opened environment, a coastal strand-forest (restinga). Data from nine consecutive seasonal collections revealed strong temporal fluctuation pattern of the majority of Drosophila species groups. Drosophila willistoni group was more abundant at autumns, whereas D. cardini and D. tripunctata groups were, respectively, expressive at winters and springs, and D. repleta group at both seasons. The exotic species D. simulans Sturtevant, 1919 (from D. melanogaster group) and Zaprionus indianus Gupta, 1970 were most abundant at summers. Overall, the assemblage structure did not show the same characteristics of forested or urban environments, but was similar to the forests at winters and to cities at summers. This raises the question that this locality may already been under urbanization impact. Also, this can be interpreted as an easily invaded site for exotic species, what might lead to biotic homogenization and therefore can put in check the usage of drosophilid assemblages as bioindicators at open environments.

Reproductive modes and fecundity of an assemblage of anuran amphibians in the Atlantic rainforest, Brazil

Reproductive modes and size-fecundity relationships are described for anurans from Picinguaba, a region of Atlantic rainforest on the northern coast of the state of São Paulo, Brazil. We observed 13 reproductive modes, confirming a high diversity of modes in the Atlantic rainforest. This diversity of reproductive modes reflects the successful use of diversified and humid microhabitats by anurans in this biome. We measured the snout-vent length of 715 specimens of 40 species of anurans. The size-fecundity relationship of 12 species was analyzed. Female snout-vent lengths explained between 57% and 81% of clutch size variation. Anurans with aquatic modes laid more eggs than those with terrestrial or arboreal modes. Larger eggs were deposited by species with specialized reproductive modes.

Composition and structure of a Miridae (Hemiptera, Heteroptera) assemblage from a relict of deciduous rainforest in southern Brazil

A two-year study was carried out to evaluate the composition, abundance and species richness of Miridae from Parque Estadual do Turvo, municipality of Derrubadas, state of Rio Grande do Sul, Brazil. Samplings were made in the springs of 2003 and 2004 (October), and autumns of 2004 and 2005 (May), using a beating tray method, along two trails of the park. Sampling effort (hours x collectors) in the quantitative collections totaled 153 hours. Two-hundred mirid specimens of 50 species were collected. The most abundant mirid was Prepops setosipes (Reuter, 1910), representing 23% of the collected individuals, followed by Collaria capixaba Carvalho & Fontes, 1981 (10.5%) and Tropidosteptes cribratus (Stål, 1860) (7%), the latter recorded in all sampling periods. The highest abundance was observed in the springs of 2003 and 2004, with 53 and 78 individuals, respectively. Rarefaction method showed that estimated species richness was higher in autumn/2004 than in the other sampling periods, and higher along Yucumã than in Garcia trail. Besides a higher species richeness, Yucumã had more exclusive species than Garcia trail. The percent of species represented by one or two specimens in quantitative samplings (singletons and doubletons) was 60%. Additional samplings including hand collection, random beating tray and light trap collections added 20 species not recorded in the quantitative samplings.

Assemblage of immature Odonata (Insecta, Anisoptera) in streams of the Mato Grosso do Sul State: spatial implications

ABSTRACT This study investigated the assemblages attributes (composition, abundance, richness, diversity and evenness) and the most representative genera of Odonata, Anisoptera at Água Boa and Perobão Streams, Iguatemi River basin, Brazil. Both are first order streams with similar length that are impacted by riparian forest removal and silting. Quarterly samplings were conducted from March to December 2008 in the upper, intermediate and lower stretch of each stream. The Mantel test was used to check the influence of spatial autocorrelation on the Odonata composition. Spatial variations in the composition were summarized by the Principal Coordinates Analysis (PCoA) using Mantel test residuals. The effects of spatial correlation on richness and abundance were investigated by the spatial correlogram of Moranʼs I coefficients. The most representative genera in each stream were identified by the Indicator Value Method. The spatial variations in the attributes of the assemblages were assessed using analysis of variance of null models. We collected 500 immature individuals of 23 genera and three families. Among the attributes analyzed only the composition and abundance showed significant spatial differences, with the highest mean abundance found in the Perobão Stream. Miathyria and Zenithoptera were the indicator genera of the Água Boa Stream and Erythrodiplax, Libellula, Macrothemis, Progomphus and Tramea were the indicator genera of the Perobão Stream.

The state of the art of paleoparasitological research in the old world

Paleoparasitology in the Old World has mainly concerned the study of latrine sediments and coprolites collected from mummified bodies or archaeological strata, mostly preserved by natural conditions. Human parasites recovered include cestodes, trematodes, and nematodes. The well preserved conditions of helminth eggs allowed paleoepidemiological approaches taking into account the number of eggs found by archaeological stratum. Tentatively, sanitation conditions were assessed for each archaeological period.

Interruption of vector transmission by native vectors and “the art of the possible”

In a recent article in the Reader’s Opinion, advantages and disadvantages of the certification processes of interrupted Chagas disease transmission (American trypanosomiasis) by native vector were discussed. Such concept, accepted by those authors for the case of endemic situations with introduced vectors, has been built on a long and laborious process by endemic countries and Subregional Initiatives for Prevention, Control and Treatment of Chagas, with Technical Secretariat of the Pan American Health Organization/World Health Organization, to create a horizon target and goal to concentrate priorities and resource allocation and actions. With varying degrees of sucess, which are not replaceable for a certificate of good practice, has allowed during 23 years to safeguard the effective control of transmission of Trypanosoma cruzi not to hundreds of thousands, but millions of people at risk conditions, truly “the art of the possible.”

Biomarkers of therapeutic responses in chronic Chagas disease: state of the art and future perspectives

The definition of a biomarker provided by the World Health Organization is any substance, structure, or process that can be measured in the body, or its products and influence, or predict the incidence or outcome of disease. Currently, the lack of prognosis and progression markers for chronic Chagas disease has posed limitations for testing new drugs to treat this neglected disease. Several molecules and techniques to detect biomarkers inTrypanosoma cruzi-infected patients have been proposed to assess whether specific treatment with benznidazole or nifurtimox is effective. Isolated proteins or protein groups from different T. cruzistages and parasite-derived glycoproteins and synthetic neoglycoconjugates have been demonstrated to be useful for this purpose, as have nucleic acid amplification techniques. The amplification of T. cruziDNA using the real-time polymerase chain reaction method is the leading test for assessing responses to treatment in a short period of time. Biochemical biomarkers have been tested early after specific treatment. Cytokines and surface markers represent promising molecules for the characterisation of host cellular responses, but need to be further assessed.

The art and learning patterns of knowing in nursing

Objective To identify the perception of the students about the use of art as a pedagogical strategy in learning the patterns of knowing in nursing; to identify the dimensions of each pattern valued in the analysis of pieces of art. Method Descriptive mixed study. Data collection used a questionnaire applied to 31 nursing students. Results In the analysis of the students’ discourse, it was explicit that empirical knowledge includes scientific knowledge, tradition and nature of care. The aesthetic knowledge implies expressiveness, subjectivity and sensitivity. Self-knowledge, experience, reflective attitude and relationships with others are the subcategories of personal knowledge and the moral and ethics support ethical knowledge. Conclusion It is possible to learn patterns of knowledge through art, especially the aesthetic, ethical and personal. It is necessary to investigate further pedagogical strategies that contribute to the learning patterns of nursing knowledge.