95 resultados para Internet marketing capabilities
Resumo:
Surveys of risky behavior relating to HIV/AIDS are generally made for groups at risk of infection, for which HIV/AIDS prevalence is usually expected to be higher than in the general population. Therefore, an educational homepage in Portuguese was created on the Internet to inform/ask internauts regarding knowledge and behavior. The internauts were classified as adolescents (13 to 25 years) and adults (>25 years). The number of STDs was reported as 1. 8 ± 2. 6 infections (range: 1 to 20 infections); 43% used condoms during sexual intercourse. Alcohol consumption was reported by 63% and illicit drug use by 32% (marijuana 24% and inhalants 15%). Among the adolescents, 31% did not classified alcohol as a drug. The adults more frequently reported homosexuality, anal intercourse and STDs, although the adolescents also presented high rates of risky behavior. These results show the need to reach out to internauts through better control strategies. Different types of strategies must be encouraged, in order to reach people that use this means of communication and entertainment.
Resumo:
Com o objetivo de analisar a adequação da informação sobre leishmaniose visceral disponível em portais brasileiros, realizou-se através de portal de busca, levantamento, seleção e análise do conteúdo das páginas eletrônicas. Foram identificadas 24 páginas com objetivos informativos, sendo oito governamentais, 10 comerciais e seis classificadas como outros. Utilizando-se um formulário, foram avaliados os conteúdos relativos à transmissão, reservatório, controle e doença, contendo tópicos considerados essenciais. Os manuais normativos do Ministério da Saúde e a literatura científica foram definidos como padrões de informação. Observou-se, em todas as páginas, elevados percentuais de ausência de informações referentes aos tópicos discriminados em cada um dos quatro blocos de conteúdos. A análise de adequação das informações, quando estas estavam presentes, mostrou 100% de adequação nas páginas governamentais e outros. Entretanto, nas páginas comerciais foram elevados os percentuais de informações incorretas ou incompletas, principalmente no bloco doença. De modo geral, o conteúdo sobre a leishmaniose visceral nas páginas eletrônicas analisadas foi considerado pouco informativo.
Resumo:
PURPOSE: The Internet expands the range and flexibility of teaching options and enhances the ability to process the ever-increasing volume of medical knowledge. The aim of this study is to describe and discuss our experience with transforming a traditional medical training course into an Internet-based course. METHOD: Sixty-nine students were enrolled for a one-month course. They answered pre- and post-course questionnaires and took a multiple-choice test to evaluate the acquired knowledge. RESULTS: Students reported that the primary value for them of this Internet-based course was that they could choose the time of their class attendance (67%). The vast majority (94%) had a private computer and were used to visiting the Internet (75%) before the course. During the course, visits were mainly during the weekends (35%) and on the last week before the test (29%). Thirty-one percent reported that they could learn by reading only from the computer screen, without the necessity of printed material. Students were satisfied with this teaching method as evidenced by the 89% who reported enjoying the experience and the 88% who said they would enroll for another course via the Internet. The most positive aspect was freedom of scheduling, and the most negative was the lack of personal contact with the teacher. From the 80 multiple-choice questions, the mean of correct answers was 45.5, and of incorrect, 34.5. CONCLUSIONS: This study demonstrates that students can successfully learn with distance learning. It provides useful information for developing other Internet-based courses. The importance of this new tool for education in a large country like Brazil seems clear.