Cajá-flavored drinks: a proposal for mixed flavor beverages and a study of the consumer profile

Mixed flavor beverages represent a trend that is gaining the allegiance of potential fruit juice consumers. The present study proposed to prepare mixed flavor beverages and verify their consumer acceptance. Cajá beverage (sample A) was used as the standard. The other beverages were prepared by mixing the cajá-flavored product with other flavors: strawberry (B), pineapple (C), jabuticaba (D), mango (E) and cashew (F). The consumer profiles in the two regions studied were similar. Overall beverages B, A and F were the most accepted, with scores of 7.7, 6.4 and 6.2, respectively. Internal Preference Mapping showed that most of the consumers were located near beverages A, B and F, confirming the acceptance results. The consumers indicated appearance and flavor as the most appreciated characteristics in beverages A, B and F. Beverages A, B and F presented higher total soluble solids contents and viscosities than the other beverages. Consumer segmentation did not depend on the different levels of familiarity with the cajá flavor. Thus the preparation of mixed flavor beverages of cajá-strawberry and cajá-cashew is an excellent proposal because it presents flavors with good potential for marketing in different regions of Brazil.

A nova disciplina de sistemas econômicos comparados: uma proposta

The new discipline of comparative economic systems: a proposition. This article offers elements for a reorientation of the subject matter of the discipline " Comparative Economic Systems" with the impact of the fall of the Berlin’s wall. Thus, we argue that in the context of the modern democratic society the political choice between society models occurs in a narrower set of options. Thus the study of pure forms of socialism is of historical interest, but he is not relevant to this discipline since it must prioritize the debate around the choice of compatible alternative models within the rule of law. So the article offers a new program for this discipline, able to describe and to understand the diversity of systems between countries that had opted for mixing market economy.