A formação de constelações: o caso da indústria global de transporte aéreo

Constelações são alianças constituídas por empresas autônomas que competem entre si por clientes e membros no mesmo setor ou em setores similares. Empresas de transporte aéreo não somente vêm formando agrupamentos formais multilaterais, que aqui foram denominados de constelações explícitas, como também têm se engajado em uma rede de laços bilaterais que constituem grupos alternativos de empresas com maiores laços umas com as outras do que com empresas de fora do grupo, o que denominamos de "constelações implícitas". Este estudo mostra que constelações explícitas tendem a crescer atraindo empresas que possuem recursos diversos e que estejam associadas a membros-chave por meio de um grupo implícito. Ao mesmo tempo, membros de um grupo explícito tendem a criar associações implícitas com parceiros que possuam recursos similares aos seus, criando assim um grupo de empresas adjacente à constelação explícita. Outra descoberta deste estudo é a de que as associações explícitas tendem a apresentar uma inércia maior ao longo do tempo do que as associações implícitas, possivelmente devido aos grandes investimentos e aos compromissos contratuais necessários para a formação de grupos explícitos.

DETERMINANTS OF THE SUCCESS OF GLOBAL AND LOCAL BRANDS IN LATIN AMERICA

ABSTRACTThe purpose of this paper is to address the issue of the implementation of global and local brands in Latin America by drawing on contingency theory to develop and test hypotheses relating to how product category characteristics affect the success of global and local brands in the region. Hypotheses are tested using data obtained from top brands rankings reported in five Latin American markets (Argentina, Brazil, the Caribbean and Central America, Chile and Mexico). The study design considers estimating a logistic regression on a binomial dependent variable measuring whether 475 top brands are global or local brands, with product category characteristics as independent variables. Results reveal that product categories related to subscriptions, local tastes, high-tech, and global citizenship do have an impact on the success of global and local brands in Latin America.

A contabilidade da gestão ambiental e sua dimensão para a transparência empresarial: estudo de caso de quatro empresas brasileiras com atuação global

Este artigo, com base nos casos de quatro empresas brasileiras com atuação global, aborda a contabilidade da gestão ambiental, em estudo exploratório que permitiu identificar a preocupação com a sustentabilidade econômica e o desenvolvimento social, bem como a importância do tema para a pesquisa acadêmica e para o apoio às decisões gerenciais e seu papel efetivo na comunicação das ações empresariais, em um passo à frente dos ditames legais.

Cultura organizacional brasileira pós-globalização: global ou local?

Um dos grandes desafios para pesquisadores de gestão internacional é compreender a diversidade institucional e cultural dos ambientes de negócios nacionais. Para responder a tal desafio, os pesquisadores recorrem a agrupamentos e generalizações. Embora tal recurso metodológico apresente inegáveis méritos, pode prover quadros relativamente pobres sobre a realidade de cada país. Este artigo procura endereçar essa lacuna. Realizamos uma pesquisa exploratória sobre os traços da cultura organizacional brasileira hoje, após 17 anos de abertura econômica e transformações institucionais, as quais geraram profundos impactos na sociedade e nas organizações. Exploramos a literatura existente sobre traços da cultura organizacional brasileira e apresentamos um estudo de campo baseado em entrevistas com profissionais estrangeiros que trabalham no Brasil e com profissionais brasileiros que já trabalharam fora do país. A comparação entre os estudos anteriores e o presente estudo revela um quadro híbrido, transitório e com ressignificações, típico de um período de transição marcado pela convivência entre traços pré-globalização e traços pós-globalização.

Current trends in the global tourism industry: evidence from the United States

Tourism is one of the largest U.S. industries, serving millions of international and domestic tourists yearly. Tourists visit the U.S. to see natural wonders, cities, historic landmarks, and entertainment venues. Americans seek similar attractions as well as recreation and vacation areas. Tourism competes in the global market, so it is important to understand current trends in the U.S. travel industry. Therefore, this article offers insight into important trends and suggests strategies for policy makers involved in the travel and tourism industry.

Climate strategies of firms in the automotive and pulp & paper industries in Brazil: insights from an international perspective

This article focuses on the results of the final stage of research into the climate strategies of firms in the automotive and pulp-and-paper industries in Brazil, a country that is becoming increasingly important also in terms of climate change issues. In the first stage, the Climate Strategy Model (CSM) was developed to assess whether firms were adopting the necessary practices to assure the successful implementation of climate strategies. In the second, the CSM was applied to firms in the above mentioned industries that were chosen because of their important role in the domestic economy. In the final stage, interviews with executives of these firms were conducted to identify root causes of climate strategy implementation deficiencies and obtain new insights from an international perspective.

Governança global e transferência de política: influências do Protocolo de Cartagena na Política Nacional de Biossegurança

No contexto de governança global, analisamos o tema da transferência de política, no qual a formulação de políticas públicas é influenciada por experiências de contextos políticos diferentes. Neste sentido, questionamos de que forma o Protocolo de Cartagena influenciou a formulação da Política Nacional de Biossegurança (PNB). A pesquisa empírica foi realizada por meio de entrevistas semiestruturadas com respondentes qualificados, que atuaram direta ou indiretamente na formulação da PNB. No tratamento dos dados adotamos uma abordagem qualitativa, por meio da utilização da análise de conteúdo. Os resultados revelam que houve transferência de política no formato de aprendizado (ou lesson drawing) do Protocolo de Cartagena à PNB.

Modelo para o atendimento global à criança em um hospital escola

Foi apresentado um modelo de atendimento multiprofissional para uso em hospital escola, embasado numa visão global da problemática de saúde da criança. A utilização do modelo, pela sistematização de dados considerados básicos, permite além da identificação específica das condições físicas e psico-sociais da criança, um conhecimento da situação familiar e caracterização da comunidade. Com estes elementos, torna-se factível a elaboração de um diagnóstico global, visando o tratamento da criança, a modificação de situações ambientais desfavoráveis à criança ou reforço de condições favoráveis a seu melhor crescimento e desenvolvimento. Esta abordagem, com relação à assistência, possibilita um tratamento que atenda às necessidades da criança nos seus aspectos biológico, cognitivo, afetivo e psicomotor. Com relação ao ensino, favorece a formação de profissionais com uma visão biológica e psico-social de saúde, dando oportunidade para desenvolvimento de trabalho em equipe multiprofissional. Em termos de pesquisa, permite a realização de estudos de normalização de atendimento nas áreas médica, de serviço social, de enfermagem, de nutrição e de educação para a saúde.

Possible consequences of increasing life expectancy in Brazil: the perspective of a European historical demographer

Those over sixty years of age accounted for 6.6% of the total population of Brazil in 1985, in the Federal Republic of Germany this proportion was 20.3% in 1984. As early as 1950 it had been 14.5%. This proportion will not even be reached in Brazil in the year 2000 when persons aged sixty years and older are only projected to make up 8.8% of the total population. Similarly, in 1982/84 life expectancy at birth in the Federal Republic was 70.8 years for men and 77.5 for women; in Brazil the figures for 1980/85 were, by contrast, "only" 61.0 and 66.0. Against this background it is easy to understand why the discussion concerning an ageing society with its many related medical, economic, individual and social problems has been so slow in coming into its own in Brazil. As important as a more intensive consideration of these aspects may be in Brazil at present, they are, nevertheless, only one side of the story. For a European historical demographer with a long-term perspective of three of four hundred years, the other side of the story is just as important. The life expectancy which is almost ten years lower in Brazil is not a result of the fact that no one in Brazil lives to old age. In 1981 people sixty-five years and older accounted for 34.4% of all deaths! At the same time infants accounted for only 22.1% of total mortality. They are responsible, along with the "premature" deaths among youths and adults, for the low, "average" life expectancy figure. In Europe, by contrast, these "premature" deaths no longer play much of a role. In 1982/84 more than half of the women (52.8%) in the Federal Republic of Germany lived to see their eightieth birthdays and almost half of the men (47.3%) lived to see their seventy-fifth. Our biological existence is guaranteed to an extent today that would have been unthinkable a few generations ago. Then, the classic troika of "plague, hunger and war" threatened our forefathers all the time and everywhere. The radical transition from the formerly uncertain to a present-day certain lifetime, which is the result of the repression of "plague, hunger and war", led to unexpected consequences for our living together. Our forefathers were forced to live in closely knit Gemeinschaften in the interest of physical survival and to subordinate their egoistic goals to a common value, but now these pressures have, for the most part, fallen away. Correspondingly, this much more certain EGO has taken center stage. An ever greater number of us chooses to live life as single beings: the number of marriages is lower every year; the number of divorces is on the increase; in Berlin (West) more than half (sic! 52.3%) of all households are already composed on only one person. For the last dozen years the annual number of births in the Federal Republic has been insufficient to ensure population replacement. Not a population explosion but rather the opposite, a population implosion, is our problem. Human beings do not appear to be "social animals", as was axiomatically assumed for so long. They were only forced to behave as such for as long as "plague, hunger and war" forced them to do so. When these life endangering conditions no longer exist and life becomes certain even without their being integrated into a Gemeinschaft then humans suddenly show themselves more and more to be independent single beings. It is not the percentage of the population that is over sixty or sixty-five that is decisive in this context but rather how certain adults perceive their biological lives to be, since they are the ones who organize their lives, who build communities or who are ever more often willing only to enter into means-to-an-end personal unions without lasting or close ties and mutual responsibilities. There are many signs which seem to point to a development in this direction in Brazil as well. More and more adults in Brazil are caught up in the deep-seated transition from an uncertain to a certain lifetime. A third of them die after having reached their sixty-fifth birthday. It therefore seems to me to be high time that one began to give more consideration to the other side of the story in Brazil as well. And who is more suited intensively to consider the long-term perspectives than those engaged in the public health sector in whose competence, after all, such aspects, as "life certainty", "life expectancy" and "age at death" belong?

Assessing the effects of global warming and local social and economic conditions on the malaria transmission

OBJECTIVE: To show how a mathematical model can be used to describe and to understand the malaria transmission. METHODS: The effects on malaria transmission due to the impact of the global temperature changes and prevailing social and economic conditions in a community were assessed based on a previously presented compartmental model, which describes the overall transmission of malaria. RESULTS/CONCLUSIONS: The assessments were made from the scenarios produced by the model both in steady state and dynamic analyses. Depending on the risk level of malaria, the effects on malaria transmission can be predicted by the temperature ambient or local social and-economic conditions.

A mathematical model for malaria transmission relating global warming and local socioeconomic conditions

OBJECTIVE: Sensitivity analysis was applied to a mathematical model describing malaria transmission relating global warming and local socioeconomic conditions. METHODS: A previous compartment model was proposed to describe the overall transmission of malaria. This model was built up on several parameters and the prevalence of malaria in a community was characterized by the values assigned to them. To assess the control efforts, the model parameters can vary on broad intervals. RESULTS: By performing the sensitivity analysis on equilibrium points, which represent the level of malaria infection in a community, the different possible scenarios are obtained when the parameters are changed. CONCLUSIONS: Depending on malaria risk, the efforts to control its transmission can be guided by a subset of parameters used in the mathematical model.

Brazilian doctors' perspective on the second opinion strategy before a C-section

OBJECTIVE: To describe the opinion of doctors who participated in the Latin American Study on Cesarean section in Brazil regarding the second opinion strategy when faced with the decision of performing a C-section. METHODS: Seventy-two doctors from the hospitals where the study took place (where the second opinion was routinely sought) and 70 from the control group answered a pre-tested self-administered structured questionnaire. Descriptive tables were prepared based on the frequency of relevant variables on opinion of physicians regarding: effectiveness of the application of the second opinion strategy; on whether they would recommend implementation of this strategy and reasons for not recommending it in private institutions; feasibility of the strategy implementation and reasons for not considering this implementation feasible in private institutions. RESULTS: Half of the doctors from the intervention hospitals (50%) and about two thirds of those in the control group (65%) evaluated the second opinion as being or having the potential of being effective/very effective in their institutions. The great majority of those interviewed from both intervention and control hospitals considered this strategy feasible in public (87% and 95% respectively) but not in private hospitals (64% and 70% respectively), mainly because in the latter the doctors would not accept interference from a colleague in their decision-making process. CONCLUSION: Although the second opinion strategy was perceived as effective in reducing C-section rates, doctors did not regard it feasible outside the public health system in Brazil.