Política de comércio exterior e crescimento industrial no Brasil

O presente trabalho faz uma revisão das características da política comercial brasileira até o final dos anos 80 e seus impactos sobre o processo de industrialização. Discute, portanto, como os ganhos e distorções da estratégia de substituição de importações foram efetivados concretamente no Brasil, destacando quais os segmentos industriais (bens de capital, insumos básicos, bens duráveis de consumo etc.) fortalecidos por esta estratégia e sua influência na crise da década de 80.

Ambiente, estratégia e performance organizacional no setor industrial e de serviços

Este artigo tem como objetivo avaliar a influência do perfil estratégico e do nível de percepção ambiental de gestores sobre a efetividade organizacional de suas empresas. O modelo proposto pela pesquisaé analisado e são discutidos os resultados obtidos com sua aplicação em empresas industriais de médio porte e hospitais da rede privada, localizados em Belo Horizonte. Foram aplicados questionários ao nível gerencial, e os dados, tratados com o uso de estatística multivariada. Os resultados obtidos indicam a existência de causalidade entre capacidade de percepção ambiental e o uso de estratégias prospectivas com a variável efetividade organizacional. Os gestores das organizações pesquisadas revelaram-se apenas medianamente seguros para analisar e oferecer respostas ao ambiente. O perfil estratégico das empresas privilegiou o uso de estratégias prospectivas para enfrentar a concorrência, e, paradoxalmente, houve maior preferência por posturas defensivas para gerir a estrutura e os processos internos.

Onde investir nos BRICS? Uma análise sob o prisma da organização industrial

O presente estudo tem como objetivo identificar os setores mais atrativos para investimento do Brasil, Rússia, Índia e China (BRICs) conforme a relação risco-retorno e geração de valor, tendo como base de estudos a teoria de Organização Industrial (OI). Para isso, este trabalho analisou 2.770 empresas nos BRICs entre 1995 e 2008. Assim, foram investigados e comparados índices de desempenho como retorno sobre ativo (ROA), retorno sobre ações (ROE), índice preço-lucro, valor de mercado sobre valor contábil e Q de Tobin das empresas. Os resultados obtidos reforçam os de Fama e French (1992), Mohanram (2005) e Goldszmidt, Brito e Vasconcelos (2007), porém divergem do World Bank (2008) quanto à China. Constatou-se que os setores mais atrativos na perspectiva de risco-retorno sobre o patrimônio líquido seriam óleo & gás na Rússia e mineração no Brasil, Índia e China, enquanto aqueles com menor atratividade seriam os setores têxtil, motores, máquinas & ferramentas e telecomunicações no Brasil.

BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND

ABSTRACTStudies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data from 237 tourists visiting the Lahore Fort. Data were collected through a questionnaire developed to explain the relationship of brand awareness, brand image, brand association, and brand loyalty with Lahore Fort’s overall brand equity. We used various robust statistical techniques such as correlation, regression and confirmatory factor analysis (using PLS method) to reach meaningful conclusions and found that brand image and brand associations positively contribute to brand loyalty. Furthermore, brand loyalty significantly contributes towards overall brand equity. Pragmatically, this study measures the customer based brand equity of the Lahore Fort, a destination brand. The results are useful as they suggest a few strategies that can help policy makers to enhance Lahore Fort’s brand performance.

Competitiveness of tourist destinations: the study of 65 key destinations for the development of regional tourism

Tourism has reached world importance in the economy. The competition in tourism has intensified between destinations, whether the destinations are cities, regions or countries. In this sense, the evaluation of the tourism competitiveness of these destinations may be helpful in planning and prioritizing actions that will benefit the industry. This article discusses the concept of competitiveness by the multidimensional view of performance, efficiency and unit analysis. Using the theoretical framework lifted, this article shows the 'Study on the competitiveness of the 65 destinations inducers of regional tourism development' prepared by the Tourism Ministry, the Brazilian Support Service to Micro and Small Enterprises (Sebrae) and Getulio Vargas Foundation (FGV), its assumptions that guided this study as well its methodological aspects. Based on this methodology, it was carried out a diagnosis of these 65 destinations selected by the Brazilian Ministry of Tourism to be inducers of tourism in their respective regions. The result of competitiveness reached by these 65 inductors destinations is presented in this article, providing a map of the level of competitiveness of tourism in Brazil.

Current trends in the global tourism industry: evidence from the United States

Tourism is one of the largest U.S. industries, serving millions of international and domestic tourists yearly. Tourists visit the U.S. to see natural wonders, cities, historic landmarks, and entertainment venues. Americans seek similar attractions as well as recreation and vacation areas. Tourism competes in the global market, so it is important to understand current trends in the U.S. travel industry. Therefore, this article offers insight into important trends and suggests strategies for policy makers involved in the travel and tourism industry.

Innovative technological capability in firms of the tourism sector: a study of the hotels in the city of Rio de Janeiro during the 1990-2008 period

This article presents the preliminary report of the research project entitled "Innovative technological capability in firms of the tourism sector: a study of the hotels in the city of Rio de Janeiro during the 1990-2008 period". The objective of this project is to apply and evaluate an analytical model of technological capability and underlying learning processes and examine the accumulation trajectory of innovative technological capability in the firms of tourism service industry, and the impact of learning processes undertaken by these firms on the technological capability levels achieved during the 1990-2008 period.