Reshaping European Union development policy: collective choices and the new global order

Abstract The European Union (EU) is one of the world´s leading donors in official development assistance (ODA) to give a strong weight in the relationship with recipient partner countries, in particular with those that are more dependent on it. Besides the material weight of its funding, the EU has retained historical ties and influence in diplomatic, political and economic terms in many of its ODA recipient partner countries (particular in Sub-Saharan Africa). Since the 2000s, the EU development policy has not only undergone major structural changes in its institutional framework but also has started to face a new international aid scenario. This paper explores why a normative-based EU development policy is being challenged by reformed EU institutions and a new global order, and how the EU is attempting to respond to this context in face of the deepest recession since the end of the Second World War.

The 1623 Plan for Global Governance: the obscure history of its reception

Abstract In the present article we analyze the characteristics and the reception of the first plan for global governance, the New Cyneas by Émeric Crucé. With this goal in mind, we examine the history of its readings and the possible influence on the Duke of Sully's project for European confederation, the case most often cited by historians of ideas. Our analysis takes into consideration the 17th century reception, the scant dissemination of the work and the possible causes of its limited impact. Our conclusions support, on the one hand, the novelty of Crucé's principal ideas, and on the other, their limited impact over the time with the exception of the period surrounding the creation of the League of Nations.

Marketing global: conceito ou mito?

O conceito de Marketing Global, desenvolvido por Theodore Levitt, é considerado como um dos mais polêmicos dentro da literatura de Marketing. Este ano, o conceito completa dez anos e continua a gerar polêmica entre os estudiosos e praticantes do Marketing, sendo que o único ponto comum é que o conceito em sua forma pura como proposta por Levitt se mostrou impraticável. Portanto, este artigo pretende analisar a validade ou não do Conceito de Marketing Global e para isso se utiliza tanto da bibliografia elaborada pelos críticos do conceito, bem como de autores como Jain, Porter e Takeuschi que procuraram contribuir para torná-lo operacional.