36 resultados para Brand Recal
Resumo:
Given the debate generated by Genetically Modified (GM) foods in developed and developing countries, the aim was to evaluate the importance of determining factors in the preference of consumers in Temuco and Talca in central-southern Chile for GM foods using conjoint analysis and to determine the existence of different market segments using a survey of 800 people. Using conjoint analysis, it was established that, in general, genetic modification was a more important factor than either brand or price in the consumer's decision to purchase either food. Cluster analysis identified three segments: the largest (51.4%) assigned greatest importance to brand and preferred genetically modified milk and tomato sauce; the second group (41.0%) gave greatest importance to the existence of genetic manipulation and preferred non-genetically modified foods; the smallest segment (7.6%) mainly valued price and preferred milk and tomato sauce with no genetic manipulation. The three segments rejected the store brand and preferred to pay less for both foods. The results are discussed based on studies conducted in developed and developing countries.
Resumo:
This study evaluated the influence of packaging and labeling attributes of sugarcane spirit on consumers' behavior by applying the results of conjoint analysis in sugarcane spirit market share simulation. Firstly, a conjoint analysis was performed aiming to estimate the part-worths of each consumer for some sugarcane spirit packaging and labeling attributes. These part-worths were used in the market share simulation using the maximum utility model. It was observed that some packaging and labeling attributes affected consumer's purchase intention and that most consumers showed a similar preference pattern regarding these attributes. These consumers showed preference for the Seleta brand, which was bottled in 700 mL clear glass bottles with a metal screw cap that bore a label illustration unrelated to sugarcane spirit production process and had the information "aged 36 months in oak barrels". This study also showed that conjoint analysis and the use of its results in the market share simulation proved important tools to better understand consumer behavior towards intention to purchase sugarcane spirit.
Resumo:
The aim of this study was to evaluate the associations between the products' market price and attributes related to fish purchase and consumption within a university community in Brazil. A structured questionnaire consisting of a five-point Likert scale was used. It was previously tested and made available to the university community via the Internet. The sample comprised 1966 voluntaries including university students and faculty and staff members. A descriptive analysis of data was performed using Spearman's correlation analysis. The results showed that the majority of the respondents (56%) consume fish at home; some consume fish at restaurants (39%), and 5% at family or friends' houses, reinforcing the idea that variables such as culture and reference groups are fundamental determinants of purchase and consumption behavior. It was identified a significant (p < 0.001) and very strong correlation between the attributes price and nutritional value (r = 0.92); price and availability at the usual places of purchase (r = 0.92); price and packaging (r = 0.92); price and brand name (r = 0.91); and price and of the Federal Inspection stamp (r = 0.91) and a low positive correlation (p < 0.001) between the price variable and the initiative for fish traceability (r = 0.16). This study demonstrated that the price of fish is associated with the quality of the product and the attributes related to it such as packaging, nutritional value, and availability of the product in the market.
Resumo:
Given the increasing use of nanotechnology in food production and packaging, its acceptance was evaluated in Temuco, Chile, and different consumer segments were identified. Different brands of sunflower oil were used at different prices as a case study. A structured questionnaire was applied to 400 supermarket shoppers. It was determined that brand was more important than nanotechnology application in packaging and food, and more important than price. The consumers preferred an average priced oil with a manufacturer's brand with nanoparticles to reduce cholesterol, and packaging with nanoparticles to increase the shelf life of the product and to prevent the growth of microorganisms. Three consumer segments were distinguished by the cluster analysis. The largest segment (44%) preferred the oil without nanotechnology. The second (35.2%) preferred the oil with nanotechnology in the food and the packaging, and the greatest preference was for packaging with nanoparticles extension in the shelf life of the product. The third segment (20.8%) had similar behavior, but it showed greater preference for the oil with nanoparticles that reduced cholesterol and for the packaging that prevented the growth of bacteria and viruses. The segments differed in terms of their satisfaction with food-related life and lifestyle. It was found that over 50% of the participants preferred oil with nanotechnology applications.
Resumo:
Objetivou-se com este trabalho avaliar a qualidade fisiológica de sementes de seis variedades de milho submetidas ao armazenamento em embalagens plásticas a vácuo e em sacos de pano. Para tanto, foram realizadas avaliações do teor de água, germinação, primeira contagem de germinação, emergência, índice de velocidade de emergência, comprimento de parte aérea e massa seca de plântulas. Utilizou-se o delineamento inteiramente casualizado, com os tratamentos arranjados em esquema 6x4x2 (variedades x tempos de armazenamento x embalagens). Durante os seis meses de armazenamento, o teor de água das sementes não ultrapassou os 13%. A germinação foi reduzida nas duas embalagens, sendo que na embalagem plástica, esta queda ocorreu devido à retirada do oxigênio de dentro da embalagem, enquanto, para as sementes armazenadas em sacos de pano, pela infestação dos insetos-praga e o aumento da incidência de fungos, ocasionado pelas condições ambientais durante o período de armazenamento. Na avaliação de emergência, a tendência foi semelhante. Para o comprimento de parte aérea e massa seca para as duas formas de armazenamento, ao final dos seis meses, observaram-se valores próximos ou superiores à condição inicial. A manutenção da qualidade fisiológica de sementes de milho, durante o armazenamento, depende da variedade e do tipo de embalagem.
Resumo:
O objetivo do trabalho foi avaliar o efeito do bioprotetor Agrotrich® e do fungicida Vitavax-Thiram®, isoladamente ou combinados, sobre a qualidade sanitária e fisiológica de sementes de soja, pelas avaliações de sanidade, germinação, avaliação de plântulas, emergência em casa de vegetação e no campo. O experimento foi realizado no Laboratório de Fitopatologia e na área experimental do Departamento de Defesa Fitossanitária da Universidade Federal de Santa Maria, no período de junho a novembro de 2007. Na avaliação de sanidade, os tratamentos com fungicida químico, isolado ou em combinação, apresentaram os menores valores de incidência de fungos. Para germinação e primeira contagem, o tratamento com metade da dosagem dos produtos apresentou o melhor resultado. Na avaliação de plântulas em casa de vegetação, os tratamentos não diferiram entre si, em nenhuma das variáveis, assim como na emergência, índice de velocidade de emergência, primeiro, segundo e terceiro trifólio, no campo. Na análise de correlação entre os fungos e as variáveis da qualidade fisiológica, predominou o efeito negativo sobre estas. A combinação dos produtos com metade da dose proporciona efeito positivo sobre o potencial fisiológico das sementes de soja.