22 resultados para Strategic Communication


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O objetivo do estudo é descrever o processo de adaptação e validação da escala Partner Communication Scale -PCS com adolescentes do sexo feminino em Fortaleza, CE. Pesquisa metodológica, de abordagem quantitativa, realizada com 313 adolescentes, entre 14 a 18 anos, que já haviam tido o primeiro intercurso sexual. O processo de adaptação transcultural seguiu as etapas: tradução, retrotradução, avaliação das traduções por um comitê de juízes e teste da versão pré-final. A escala foi aplicada com um questionário sociodemográfico e de variáveis sexuais e reprodutivas, via computador, em novembro/2010 a janeiro/2011. A confiabilidade foi verificada por meio do teste alfa de Cronbach (0.86) e demonstrou que pode ser aplicada no cenário da atenção primária à saúde, durante as consultas de enfermagem ao adolescente, e que permite identificar fatores que dificultam/facilitam a comunicação, principalmente em relação às DST/HIV. A escala mostrou-se adequada para verificar a comunicação entre os parceiros sexuais na adolescência.

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Clinical practice guidelines in nursing (CPG-N) are tools that allow the necessary knowledge that frequently remains specialist-internalised to be made explicit. These tools are a complement to risk adjustment systems (RAS), reinforcing their effectiveness and permitting a rationalisation of healthcare costs. This theoretical study defends the importance of building and using CPG-Ns as instruments to support the figure of the nursing supervisor in order to optimise the implementation of R&D and hospital quality strategies, enabling clinical excellence in nursing processes and cost-efficient reallocation of economic resources through their linear integration with SARs.

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This is an exploratory, cross-sectional study of quantitative design that aimed to identify the communication strategies used and reported by the nursing staff in the care of aphasic patients after a stroke. The techniques used were the participant observation and interviews with 27 subjects of the nursing staff of neurological units in a general hospital. The most frequently mentioned strategies were gestures (100%), verbal communication (33.3%), written communication (29.6%) and the touch (18.5 %). Among the observed strategies, the gestures reached 40.7% and the touch was present in all situations, given its instrumental character essential to care. The findings show lack of knowledge of nonverbal, proxemics , kinesics and tacesics communication. No significant differences were observed among the professional categories depending on the length of experience with respect to the strategies reported by members of the nursing staff in the care for aphasic patients.


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OBJECTIVE Replicating the training program in non-verbal communication based on the theoretical framework of interpersonal communication; non-verbal coding, valuing the aging aspects in the perspective of active aging, checking its current relevance through the content assimilation index after 90 days (mediate) of its application. METHOD A descriptive and exploratory field study was conducted in three hospitals under direct administration of the state of São Paulo that caters exclusively to Unified Health System (SUS) patients. The training lasted 12 hours divided in three meetings, applied to 102 health professionals. RESULTS Revealed very satisfactory and satisfactory mediate content assimilation index in 82.9%. CONCLUSION The program replication proved to be relevant and updated the setting of hospital services, while remaining efficient for healthcare professionals.

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L’application de la mathématique et de la statistique à l’étude des phénomènes informationnels a entraîné la naissance en science de l’information d’un nouvel axe de recherche et de développement, l’infométrie. Après avoir montré l’intérêt de cette application mais aussi avoir mis en garde contre certains abus et contre certains mauvais usages, nous présentons quelques exemples d’infométrie mathématique et d’infométrie statistique appliquées aux revues scientifiques. Ils illustrent l’étendue et l’efficacité des analyses qui peuvent être faites sur une ou plusieurs variables informationnelles.

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New and alternative scientific publishing business models is a reality driven mostly by the information and communication technologies, by the movements towards the recovery of control of the scientific communication activities by the academic community, and by the open access approaches. The hybrid business model, mixing open and toll-access is a reality and they will probably co-exist with respective trade-offs. This essay discusses the changes driven by the epublishing and the impacts on the scholarly communication system stakeholders' interrelationships (publishers-researchers, publishers-libraries and publishers-users interrelationships), and the changes on the scientific publishing business models, followed by a discussion of possible evolving business models. Whatever the model which evolves and dominates, a huge cultural change in authors' and institutions publishing practices will be necessary in order to make the open access happen and to consolidate the right business models for the traditional publishers. External changes such as policies, rewarding systems and institutions mandates should also happen in order to sustain the whole changing scenario.