Caracterização do mercado consumidor de "água aromatizada": hábitos e motivações para o consumo

O produto preparado líquido aromatizado, comercialmente conhecido como "água aromatizada" e recém-lançado no mercado brasileiro, é vendido com o apelo de saúde e inovação. No entanto, por se tratar de um produto pouco familiar aos hábitos de consumo da população brasileira, as motivações para o seu consumo ainda são desconhecidas. Diante deste contexto, o presente estudo teve por objetivo avaliar o perfil dos consumidores da cidade mineira de Juiz de Fora quanto ao produto, por meio de uma pesquisa de mercado realizada em junho de 2007. Para o levantamento dos dados, utilizou-se uma pesquisa descritiva direta e estruturada (survey) com 303 consumidores, por meio da aplicação de questionários estruturados. A faixa etária predominante (40,3%) situou-se entre 20 e 30 anos, sendo a maioria do sexo feminino (65%), com elevada escolaridade e renda familiar entre 1 e 6 salários mínimos (52,8%). Dos indivíduos entrevistados, 37% disseram que consumiram o produto motivados principalmente pelo fator novidade. Destes, 20,5% confundiram o produto com refrigerantes de baixa gaseificação. A maioria dos respondentes demonstrou desconhecer o produto, fato que pode estar relacionado a falta de divulgação nos estabelecimentos comerciais e pelas empresas através da mídia local.

Desenvolvimento de uma salada de frutas: da pesquisa de mercado à tecnologia de alimentos

O entendimento das necessidades dos clientes e a utilização de tecnologia dos alimentos podem tornar uma ideia em um produto inovador. O objetivo deste trabalho foi estudar, por meio de uma pesquisa de mercado, a oportunidade de um novo produto e, posteriormente, elaborar uma salada de frutas frescas, utilizando técnicas de processamento mínimo com métodos combinados. A pesquisa de mercado foi realizada na região metropolitana de Belo Horizonte - MG para estudar o mercado potencial e avaliar a aceitação de uma salada de frutas pronta e embalada. No processo de desenvolvimento do produto, foram selecionadas três formulações, para avaliação sensorial, avaliadas a cada sete dias, durante 21 dias de armazenamento. Na análise de mercado, o produto salada de frutas foi aprovado, enquanto ideia, sendo considerada como ótima e original. Os clientes potenciais se apresentam como abertos a novidades de mercado e a novas marcas. Considera ainda como atributos de decisão de compra, em ordem de prioridade: preço, referência, necessidade, composição e ingredientes, valores nutricionais. No desenvolvimento da salada de frutas, todos os três tipos foram aceitos em análise sensorial com até 21 dias de armazenamento.

Relação entre mercado de terras, crescimento econômico e insegurança fundiária explicada por um modelo a "geração imbricada"

In this paper, we analyze the relationship between the land market failures and the economic growth in Brazil, starting from an overlapping model including two sectors: agricultural and industrial. The land is both a specific factor for agriculture and an asset that can be substituted to the capital used in industry. The trade-off between land and capital holding depends, among other factors, on the transaction costs on the land market. These costs result from land insecurity and generate a decrease in the land price that favors capital accumulation. Two assumptions follow from our model: one the one hand, land insecurity has a negative effect on the land price; one the other hand it has a positive effect on economic growth. These two hypotheses are tested on panel data for Brazilian Federation. The econometric results do not reject our hypothesis.

Informalidade no mercado de trabalho brasileiro: uma resenha da literatura

The economic literature relative to Brazilian labor market informality is very disperse and presents a significant lack of organization. In that sense, the purpose of this paper is to organize and discuss on a systematic way the main pieces of literature concerning informality in the Brazilian labor market using, whenever it is possible, the international literature as a comparison point for the existing results relative to Brazil's experience. More specifically, questions related to wage differentials between formal and informal workers, labor market segmentation and the effect of institutions on the informal sector are emphasized.

Desempenho recente do mercado de trabalho brasileiro: 1992-2005

Recent behavior of the Brazilian labor market: 1992-2005. This study aims at describing the behavior of the Brazilian labor market between 1992 and 2005. This period comprises significant changes in the economic scenario, in the midst of the process of opening the economy to adjust to the prevailing international economic order. In the one hand, the paper focuses on the time evolution of the main labor market indicators, trying to identify trends and stylized facts. On the other, it emphasizes aspects related to spatial patterns, particularly in terms of the metropolitan versus non-metropolitan behavior.

Para medir as desigualdades raciais no mercado de trabalho

Measuring racial inequalities in the labor market. How much racial inequality is there in Brazilian labor market? What has been the impact of the latest transformations in work relations on it? Can we compare the Brazilian situation to other countries? These questions don't have today an objective answer. This is due, mostly, to the absence of measures which could allow us to make long term and regional comparisons of different racial inequalities situations. Our proposal is to provide new indicators to evaluate racial inequalities in both the occupational and income structure in Brazil. Our results show that whites/non-whites gaps widened since the 1980s. They allow us to affirm, in addition, that racial inequalities are today worst in Brazil than in countries that adopted affirmative action laws to fight discrimination.

Surpresas com relação à política monetária e o mercado de capitais: evidências do caso brasileiro

This article evaluates the effects that monetary policy actions exert on Brazilian stock market. By the measures defined to estimate the surprise caused by Comitê de Política Monetária do Banco Central do Brasil (COPOM) decisions, it was verified that to a hypothetic unexpected 1% increase in the target rate is associated an 1.3% average fall of Bovespa Index. Additional tests did not show distinct reactions caused by direction decisions, neither evidences from relevant recent economic events or decision contexts having influences on the surprise responses.

O mercado brasileiro do século XIX: uma visão por meio do comércio de cabotagem

The Brazilian market in the XIX century: an approach through the cabotage commerce. The maritime commerce consisted of the main way of circulation of the goods between the Brazilian provinces until the second half of century XIX. Although the relatively big importance of the flows of commerce with the exterior, we note significant exchange of goods by sea between the Brazilian regions since the colonial period. A part of these exchanges derived from products destined in last instance to the foreigner or imported of the exterior. However, another part elapsed of national goods that had not arrived at be exported to the international market. Many goods for the colonial and imperial consumption had circulated by the Brazilian coasts in expressive sums. From the information raised for the imperial period, especially the decades of 1860 and 1870, we verify that most of the goods commercialized between the provinces consisted of national products destined to the internal consumption.

Mudança estrutural e mercado de trabalho no Brasil

Structural changes and labor market in Brazil. In the present article, we attempt to identify the sources of the changes in the labor schooling level in the three main sectors of the Brazilian economy: manufacturing, services and agriculture. It was verified that, despite the changes in the product and employment among sectors, mainly in the 1990s, the relative demands for qualified workers has not experimented significant changes. Moreover, in the periods in which schooling has increased more, the workers' wage has decreased more. This fact suggests that the increase in labor qualification was mainly due to the increase of this factor supply. The structural changes had contributed, in general, in a marginal and negative way to labor force level of qualification demand in all the three sectors.