16 resultados para Online Marketing, Online Advertising, Non-Coercive Influence Tactics, Consumer Online Behaviour
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Several larval and pupal products of Aedes fluviatilis (Lutz) were tested for their influence on the oviposition behaviour of females of the same species. Significant (alfa = 0,05) atractiveness was shown by: larval water, previously containing 5 to 15 larvae/1,5 ml; larval water, preserved up to 38 days; evaporate and reconstructed larval water extracts up to 2 years after production and water filtered through fresh or dried ground larvae. hexanic larval water extracts and water filtered through fresh or dired ground pupae did not influence oviposition.
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INTRODUCTION: The evolution of virulence in host-parasite relationships has been the subject of several publications. In the case of HIV virulence, some authors suggest that the evolution of HIV virulence correlates with the rate of acquisition of new sexual partners. In contrast some other authors argue that the level of HIV virulence is independent of the sexual activity of the host population. METHODS: Provide a mathematical model for the study of the potential influence of human sexual behaviour on the evolution of virulence of HIV is provided. RESULTS: The results indicated that, when the probability of acquisition of infection is a function both of the sexual activity and of the virulence level of HIV strains, the evolution of HIV virulence correlates positively with the rate of acquisition of new sexual partners. CONCLUSION: It is concluded that in the case of a host population with a low (high) rate of exchange of sexual partners the evolution of HIV virulence is such that the less (more) virulent strain prevails.
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The oil obtained from Brazilian roasted coffee by supercritical CO2 extraction shows considerable aromatic properties, mainly composed by five aromatic compounds, 2-methylpyrazine; 2-furfurylalcohol, 2,5-dimethylpyrazine; γ-butyrolactone and 2-furfurylacetate. Sensory analyses were used to verify the influence of a mixture of these important classes of aromatic coffee compounds (pyrazines, furans and lactones) and of the roasted coffee aromatic oil on the coffee aroma and flavour of black instant freeze and spray-dried coffee beverages. In the acceptance evaluation of the aroma, the samples prepared with freeze-dried instant coffee without the mixture of volatile compounds (sample 4) were not significantly different from the freeze-dried instant coffee in which the aromatic coffee oil was added (sample 5) and from the sample prepared with freeze-dried coffee in which the mixture of the five volatile was added (sample 3), coincidentally from the same drying process. Therefore, sample (3) did not differ from samples prepared with spray dried instant coffee without (sample 1) and to which (sample 2) the mixture of volatile was added. Therefore, with respect to this attribute, the addition of this mixture did not interfere in this drink acceptance. Taking into consideration the flavor, samples prepared with freeze-dried instant coffee in which the aromatic coffee oil was added (5) and the samples with (3) and without (4) the mixture of the five volatile was added did not differ significantly, however sample (4) did not differ from samples (1) and (2). Regarding this attribute, the addition of the aromatic oil of roasted coffee or a mixture of volatile in samples of freeze-dried instant coffee had a better acceptance than those dried by spray dryer (1) and (2). Thus, the enrichment of drinks with the aromatic oil of roasted coffee, or even with the mixture of the five components did not influence the consumer acceptance with respect to the aroma, but exerts influence with respect to flavour.
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OBJECTIVES: Estimate the frequency of online searches on the topic of smoking and analyze the quality of online resources available to smokers interested in giving up smoking. METHODS: Search engines were used to revise searches and online resources related to stopping smoking in Brazil in 2010. The number of searches was determined using analytical tools available on Google Ads; the number and type of sites were determined by replicating the search patterns of internet users. The sites were classified according to content (advertising, library of articles and other). The quality of the sites was analyzed using the Smoking Treatment Scale- Content (STS-C) and the Smoking Treatment Scale - Rating (STS-R). RESULTS: A total of 642,446 searches was carried out. Around a third of the 113 sites encountered were of the 'library' type, i.e. they only contained articles, followed by sites containing clinical advertising (18.6) and professional education (10.6). Thirteen of the sites offered advice on quitting directed at smokers. The majority of the sites did not contain evidence-based information, were not interactive and did not have the possibility of communicating with users after the first contact. Other limitations we came across were a lack of financial disclosure as well as no guarantee of privacy concerning information obtained and no distinction made between editorial content and advertisements. CONCLUSIONS: There is a disparity between the high demand for online support in giving up smoking and the scarcity of quality online resources for smokers. It is necessary to develop interactive, customized online resources based on evidence and random clinical testing in order to improve the support available to Brazilian smokers.
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Si bien se ha considerado que la usabilidad del sitio presente estudio se lleva a cabo en el caso particular web es una de las variables clave en la formación de de los sitios de subastas por Internet, que representan la confianza de los usuarios, esta relación no ha sido un mercado creciente y en auge entre los servicios a profundamente analizada respecto a su efecto directo través de Internet en Latinoamérica. Luego de probar la o mediado. Dentro de este contexto, se propone que la unidimensionalidad, fiabilidad y validez de las escalas usabilidad influye sobre la confianza, pero no de ma-de medida, se contrastan las hipótesis a través de un nera directa, sino más bien a través de la satisfacción, modelo de ecuaciones estructurales y una estrategia de con esta última actuando como variable mediadora. El modelos rivales.
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This paper examines the nature of the construct of consumers' trust toward the electronic channel of their financial institution. Through a study of a total of 372 individual users of Internet banking in Spain, we have managed to develop a third-order measuring instrument that integrates a total of seven dimensions. The exploratory and confirmatory factor analyses were used to test the validation and reliability of the proposed scale. Findings provide useful information to professionals who seek to identify how customer's trust is formed in the online channel and in the financial sector.
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The rapid nutrition transition occurring in Latin America has resulted in a sharp increase of childhood overweight and obesity. Recent evidence has shown that food and beverage advertising has a great influence on children’s eating behavior. This population has become a key target market for the ultra-processed foods and beverages industry, which is marketing products in an aggressive way. Evidence shows that Latin American countries have poor regulation of ultra-processed foods and beverages advertising, where the discourse of self-regulation still prevails over statutory regulations. The following commentary explores how advertising might play an important role in developing unhealthy dietary patterns and obesity in Latin American children, as well as the urgent need for government action and the involvement of civil society to tackle this public health issue.
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Existe um aumento no conjunto de pacientes que utilizam a internet em busca de informações que possam melhorar suas condições de saúde. Nele, distinguem-se pacientes que procuram ambientes virtuais para expor experiências, dúvidas, opiniões, emoções e inclusive criar relacionamentos visando dar ou receber apoio. Nesse sentido, há uma crescente necessidade de estudar como estes ambientes podem repercutir na saúde dos pacientes. Este artigo tem por objetivo identificar na literatura científica estudos sobre a proliferação e impacto das comunidades virtuais conhecidas como Redes Sociais de Saúde ou Grupos de Suporte Online, voltados para doenças cardiovasculares, que podem ser úteis aos pacientes com determinadas doenças, permitindo-lhes obter informação e apoio emocional. Para o levantamento bibliográfico, foi realizada revisão sistemática da literatura com artigos publicados entre 2007-2012, nas bases de dados PubMed, Association for Computing Machinery e Institute of Electrical and Electronic Engineer, que se encontram relacionados com o tema proposto, e foram selecionados quatro artigos, segundo os critérios de inclusão dos métodos. Os resultados encontrados revelam dados interessantes, relevantes segundo o aspecto de saúde, os quais podem trazer alguns benefícios terapêuticos, destacando: provisão de suporte emocional, maior adesão ao tratamento, compartilhamento de informação sobre as doenças e obtenção de experiências de vida.
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An online scheme to assign Stenotrophomonas isolates to genomic groups was developed using the multilocus sequence analysis (MLSA), which is based on the DNA sequencing of selected fragments of the housekeeping genes ATP synthase alpha subunit (atpA), the recombination repair protein (recA), the RNA polymerase alpha subunit (rpoA) and the excision repair beta subunit (uvrB). This MLSA-based scheme was validated using eight of the 10 Stenotrophomonas species that have been previously described. The environmental and nosocomial Stenotrophomonas strains were characterised using MLSA, 16S rRNA sequencing and DNA-DNA hybridisation (DDH) analyses. Strains of the same species were found to have greater than 95% concatenated sequence similarity and specific strains formed cohesive readily recognisable phylogenetic groups. Therefore, MLSA appeared to be an effective alternative methodology to amplified fragment length polymorphism fingerprint and DDH techniques. Strains of Stenotrophomonas can be readily assigned through the open database resource that was developed in the current study (www.steno.lncc.br/).
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RESUMO Objetivo Avaliar curso online na perspectiva do egresso e verificar a relação entre variáveis. Método Estudo quantitativo, descritivo e exploratório, aplicado aos participantes no final de três versões de um curso de atualização onlinena temática de Gerenciamento em Enfermagem. Resultados Os índices de satisfação nas três categorias elencadas, em três anos, apresentaram resultados acima de 75,0%. Os coeficientes obtidos indicaram alta consistência do questionário. Considerando o índice total, a categoria Desempenho do tutor foi a de índice mais alto. Fortes associações entre Autoavaliação e Desempenho do tutor, Autoavaliação e Programa do curso e Desempenho do tutor e Programa do curso foram identificadas. Não houve associação entre as três categorias referidas com as demais variáveis do estudo. Conclusão Os egressos demonstraram satisfação com o curso, que favoreceu a interação e a promoção do conhecimento coletivo no gerenciamento em enfermagem. Foram reconhecidos, também, aspectos que carecem de melhorias, com destaque à capacitação do tutor para mediar discussões e estimular o envolvimento do estudante ao longo do curso.
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Neste artigo analisamos as fases evidenciadas no desenvolvimento do Programa de Mentoria do Portal dos Professores da Universidade Federal de São Carlos (SP). O programa se caracteriza por ser online e é dirigido para professores dos anos iniciais do ensino fundamental com até cinco anos de experiência. Foi conduzido por três pesquisadoras e onze mentoras (professoras experientes) que acompanharam individualmente, a distância e por meio de correspondências eletrônicas, 56 professoras iniciantes durante períodos entre seis meses a dois anos e meio. Do ponto de vista teórico consideramos a literatura relativa à aprendizagem e desenvolvimento profissional da docência; início da carreira docente; processos de mentoria e educação a distância. Metodologicamente desenvolvemos uma pesquisa-ação a partir de estratégias construtivo-colaborativas. As principais fontes de dados foram as correspondências trocadas entre mentoras e professoras iniciantes; diários reflexivos de mentoras e professoras iniciantes; redação de casos de ensino pelas professoras iniciantes; registros de observação das reuniões semanais ocorridos entre pesquisadoras e mentoras. Os resultados apontam que os processos de mentoria investigados ocorrem segundo fases distintas (fase inicial ou de aproximação; fase de desenvolvimento ou aprofundamento; fase de desligamento) com características, objetivos e procedimentos próprios.
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O artigo descreve a elaboração do primeiro periódico científico, em mídia digital, da área de engenharia de produção a revista científica Produção Online, do Curso de Pós-graduação da Universidade Federal de Santa Catarina. Explicitam-se as ações desenvolvidas para sua manutenção, como instrumento de comunicação científica em suporte digital. Relata-se todo o processo de produção científica, desde o recebimento do artigo até sua publicação eletrônica. Chama-se a atenção para a proposta de oferecer à comunidade científica uma revista eletrônica, com baixos custos em relação à publicação em meio impresso, possibilitando a divulgação das pesquisas científicas em tempo real, e ao mesmo tempo oferecer mecanismos eletrônicos que agilizem o processo de submissão, avaliação e leitura dos artigos, facilitando a rápida circulação do conhecimento científico.