THE CONTENTION OF WORDS AND ACTIONS FRONT THE POWER: EFFECTS OF HUMAN BEING REPRESENTED IN THE TESTEMONY OF ROMANCE SEM PALAVRAS

This Article invests in the investigative study on the representation of the contention’s effects of words and actions from human beings front of power. Such effects are represented in the testimony of Romance sem palavras by Carlos Heitor Cony. In this text, the author introduces elements of political repression. At a time when the dictatorial regime in force in Brazilian lands. The aim of this article is to highlight a set of fragments of narrative evidenced by the testimony and experience of the protagonist. Although this is a fictional production, as its title implies, there is a real game between the real and imaginary, since the own author lived the reality of dictatorship. KEYWORDS: Representation. Confinement. Dictatorship. Testimony. Real /Imaginary. 

APHRODITE BEFORE THE MIRROR: THE CHARM OF WORDS AND IMAGES OF TEXT IN DIGITAL ADVERTISEMENTS FOR COSMETICS ANTISIGNALS

This article presents reading strategies that seek to contribute to better understand the words and images used in digital advertising discourse of cosmetic antisignals intended in particular to female audiences. For this analysis, we start from the assumption that, if such products are sold, the language of advertising messages carefully prepares to persuade the female audience to a possible need to purchase. The development of reading strategies is supported by the Polyphonic Theory of the Utterance of Oswald Ducrot, so that these serve as input for similar analysis, covering other text types. It starts from the assumption that there is a common given in these ads: the advertised products are invested in a magical power, which suggests that can minimize or even eliminate the marks that the time printed on the faces of those who use the products.