A CURADORIA DE CONTEÚDO COMO APAGAMENTO DA INCOMPLETUDE

This article analyzes the discourse on content curation - especially the digital one, and how it came to be treated as a professional and strategic tool in the marketing field. We tried to observe how these senses of curation work related to the consumer-reader, the curator and the discourse, in a constant tension between fragmentation and the desire for completeness of the language and the individual himself. This entire process happens in the archive space, since we can take the internet as a large archive, as well as the curatorial work, which captures fragments from other archives and creates new discurses. This article, therefore, discusses the discourse on content curation from the perspective of the language studies, anchored in the theoretical lines of discourse analysis.