Cafuza, Mulata, Negra: body and memory in the discourse of brazilian beers

This article aims to undertake a discursive analysis of the label and advertising material of three beers sold in Brazil: the Cafuza beer, the Mulata beer and Devassa Negra beer. Starting from the regularity that binds and weaves the statements in question - the reference to the African-Brazilian woman - the objective is to present an analysis that considers the semiotic nature of these statements, and bring out their enunciation margins and its historical dimension. The purpose is to analyze the discursive thread that provides conditions of emergence, providing visibility to the scenario of enslavement still perdurable here as historical a priori, in a game of memories that echo through time. What we will see is the body of the black woman (also mulatto and black-indian woman) caught by a discourse that comes from the image of the female sexual slavery and reaches today its exacerbation, especially if we think of the (con)fusion established between the brand names of those beers and the women printed on their labels: products to be consumed? As a theoretical and methodological framework, this article will have as a starting point the discussions made within the French Discourse Analysis in the course of the 1980s. We will bring forward a discussion, although in general, on how emerges, in that decade, the concerns about a semiotic materiality of discourse, beyond the linguistic materiality. Anchored by this panorama, our goal is to work out new perspectives through its analytical application. It is the attempt to take the statement considering the different languages that comprise it, as well as to provide it with the historical density intrinsic to it, making it appear, in the light of the day, what was not visible immediately.

THE DAILY EDUCATIONAL AND TRAINING OF READING IN THE LIBRARY E. E. TANCREDO NEVES: AN EXPERIMENT IN COMMUNITY SCHOOL DOURADOS - MS

This article is the work part of the research "Representations of literary readings built from the history and memory in the libraries of the school community in Golden-MS." We analyzed the documentation of reading projects that fostered the creation and activities of the library, as the practices of teaching reading in the daily interface with the formation of the readers in their respective school sponsor. The projects were analyzed training reading "Project Reading Elementary Education 1-5 º Ano" and "Teaching the World to Read", developed by the school library EE Tancredo Neve of state schools of Golden-MS. We conducted research also stocks the conditions of libraries and reading modes they oportunizaram through access to the literary estate and from the social practices of reading encouragement fostered between the library and classrooms. A literary collection needs to be added to the mediation practices reading the contribution of an effective training readers in school communities through the presence and role of the school library.