The Role of the Image in the Press Media – The Subject in Agony of a Party

This article deals with the functioning of images in the press media discourse. For so, we take the French Discourse Analysis proposed by Pêcheux as theoretical support and make use of the notions of subject, meaning, intericonicity and policromy. Problems of the analysis at this level in the French Discourse Analysis are pointed out, especially because of the need for new theoretical devices which are able to analyze the image objects adequately. After this contextualization, a brief analysis of the article The Agony of a Political Party, published by Veja Magazine in 2005, will be done and which deals with the supposed kickback crisis and the Brazilian Labor Party. It is impossible, in our understanding, to make any analysis of the verbal text adequately and pertinently separating it from the non-verbal text; thus, both the linguistic  and non-linguistic plans will be analyzed together in this proposition.

THE FORMULATION "SUSTAINABLE DEVELOPMENT" IN THE JOURNALISTIC DISCOURSE IN SINOP-MT

This article is part of the activities carried out in the research and extension Project ‘Webbing of a discursivity in the Northern MatoGrosso region in Legal Amazon: contexts and possibilities of development with sustainability’. The goal of this research is to understand the discursivity put in the Northern MatoGrosso region inserted in Legal Amazon in the formulation ‘sustainable development’ through the theoretical postulations of the French line Discourse Analyses. In this article we analyse two pieces of News diffused in the printed media in Sinop, aiming to verify how the theme sustainable development is presented according to linguistic enunciations by the journalistic proposer in the journalistic discourse. We search to understand the different meaning effects that are found in the dialogues. Among the analyzed results that we evident in the formulations we can highlight dislocation, incompletions and polemics between the environmentalistis’ and developmentists’ discourses, confronted in ideological socio-economical opposition that happens fundamentally because of the work organizations and the current political systems.