LITERATURE, THE PRESS AND THE INTERNET: AUTHORS, READERS AND THE DESIRE FOR INVISIBLE MEDIATION

In this text I examine recent changes in how literature is being produced and circulated in Brazil. These shifts can be related, among other factors, to the growing use of the internet as a way of divulging literary works and to the expansion of national literary life and narrative space. My examination sets out from Silviano Santiago’s analysis of the ‘deliteraturization’ movement in his historical account of the written press. Taking an opposite tack to this writer and critic, though, I look to explore the diverse forms of ‘serialization’ and ‘literaturization’ found among contemporary media such as the internet and television. As I aim to show, the migration of newspaper serials and literary works to web sites, blogs and social networks poses diverse questions and challenges to the critic, including the emergence of new figures of author and reader, accompanied by different forms of mediating and legitimizing literary works. These changes are also essential to understanding the profile of the new generation of literary supplements circulating in Brazil today.

"IT IS GOOD TO PROTECT YOURSELF FROM EVIL": CARNIVAL, MEDIA AND SEXUAL DISEASES PREVENTIVE DISCOURSE

In this paper it is intended to analyzesexual diseases preventive discourse (SDPD) - placing it in relation to production conditions that make possible its appearance. In this sense, carnival is perceived as a period in which incentive campaigns – that try to convince the population about the importance of using condoms - are intensified. Carnival constitutes the deflagrated element that emphasizes SDPD discourse in media. It is intended to investigate network of memories that produce sense effects. As analysis materiality,it was selected the samba Vamosvestir a camisinha, meuamor.that was presented by Acadêmicos do Grande Rio Samba School in 2004, also presented by the Health Ministry informative campaign, about using of condom, carried  out by televised media in 2012 carnival. In addition, reading gesture – about the mentioned samba – aims to investigate the measurement that discourse incorporation occurs about SDPD prevention, in public power educative campaigns – especially in Helth Ministry.