THE LANGUAGE OF POLITICAL LEADERS: AN ETHNOGRAPHIC APPROACH

Increasingly, social areas traditionally reserved for only a portion of the population have been open to participation by a variety of subjects. The political domain is exemplary in this regard. For a variety of reasons, positions of both the legislature as the Executive have been busy not only for individuals from urban cultures where there is a predominance of practices and literacy events, but also of rural cultures where these practices and events are not so frequent - or even that between. Using theoretical and methodological assumptions of Sociolinguistics, specifically the so-called Ethnography of Communication approach, is analyzed in this article, the communicative competence of the heterogeneous group of councilors of the Municipality of São Domingos - BA, focusing on their varying skills stylistic. It also notes it is the relationship between the socio-cultural characteristics of political leaders and their linguistic performance in the Ordinary Session, a communication event that requires a high degree of stylistic monitoring.