The Role of the Image in the Press Media – The Subject in Agony of a Party

This article deals with the functioning of images in the press media discourse. For so, we take the French Discourse Analysis proposed by Pêcheux as theoretical support and make use of the notions of subject, meaning, intericonicity and policromy. Problems of the analysis at this level in the French Discourse Analysis are pointed out, especially because of the need for new theoretical devices which are able to analyze the image objects adequately. After this contextualization, a brief analysis of the article The Agony of a Political Party, published by Veja Magazine in 2005, will be done and which deals with the supposed kickback crisis and the Brazilian Labor Party. It is impossible, in our understanding, to make any analysis of the verbal text adequately and pertinently separating it from the non-verbal text; thus, both the linguistic  and non-linguistic plans will be analyzed together in this proposition.

The manualization of linguistic knowledge and the constitution of a non-sexist language

Mobilizing the notions of grammatization (AUROUX, 1992) and manualization (PUECH, 1998), we analyze two manuals in this work: Manual para o uso não sexista da linguagem: o que bem se diz bem se entende (2014, Brazil) and Nombra: la representación del femenino y el masculino en el lenguaje (1995, Spain). Both handbooks propose the use of inclusive language in which the female genre is placed in evidence in linguistic usage. Considering them as a technological tool as well as a sociocultural product of popularization of knowledge on the language, we intend to analyze how the proposal of such manuals which uphold non-sexist language, inclusive of gender, supported by laws, edicts – operates as a language policy, which seeks to control the use of language, feminizes the language and meets feminist demands that clamor for a legitimate position to women, whether in society or in its uses of the language when enunciating itself. KEYWORDS: Manuals - Non-sexist language - Woman