THE IMPLICATION OF PLAY AND FANTASY IN THE CONSTRUCTION OF THE MEANING OF CHILDREN’S ENUNCIATION

The aim of this paper is to contribute to the understanding of issues related to the meanings of children's enunciation, considering particularly the role of play and fantasy. To achieve this, we have based ourselves on theoretical and conceptual contributions from the Theory of Enunciative Operations in association with cognitive psychology, through its position towards the construction process of the enunciations and their meaning (CULIOLI, 1990; DE VOGÜÉ, FRANCKEL, PAILLARD, 2011) – and towards interactions characterized as routinized, integrated into the concept of format (BRUNER, 1983), still stressing the relationship between play, fantasy and language in early childhood (WINNICOTT, 1982). Throughout this study we presented the analysis of the speech of a male child, GUS, registered between 24 and 35 months of age, provided by published audiovisual data, recorded and transcribed through the CLAN system, that is part of NALíngua, a databank that is integrated to interdisciplinary research project coordinated by DEL RE (UNESP/FCLAr-CNPq). The analysis focuses on GUS interactions that are observed at the play with different car toys, a themed card game, also about cars, and the animated film's plot “Cars”(PIXAR, DISNEY, 2006), that are presented within a wide range of supports for the child to interact with, stimulating his verbal and nonverbal production. By examining its presence in the process of acquiring structural aspects of the language, we demonstrated how the child is able to adopt representations accessed by the use of words and expressions, due to an intersubjective process of adjustment that integrates fantasies and ludic experiences.  

THE CONSTRUCTION OF FHE FUTURE IN THE PRESS DISCOURSE ON THE PRIVATIZATION OF TELECOMMUNICATIONS

In the 90s of the 20th century, Brazil has undergone significant changes in its development model, with the withdrawal of the state from economic activities. We consider how the discourse on privatization constitutes a relevant place for observation of recent Brazilian history. In this period, the privatization of state companies, among them telecommunications ones are performed. This article analyzes, based on the theoretical and methodological principles of discourse analysis in the tradition opened by Michel Pecheux, as the press feeds the imagination of future in the discourse on privatization of telecommunications companies. To do so, in order to understand the discursive relationships established in dominant commercial media, we devote our analysis to a corpus of reports and articles extracted from newspapers Folha de S. Paulo and O Estado de S. Paulo, which, in general, have taken a position in favor of privatization and changes in the Brazilian development model. The analysis shows that the future benefits are designed for the whole society. Thus, the past is represented negatively, because it would have produced bad effects on society and must therefore be rejected and denied in its historical continuity. In this discursive practice, privatization is introduced as a symbolic milestone period related to modernity and the construction of citizenship prosperity that will fall in the future to be built from this event. Positive meanings are focused in the future, which is directly related to privatization. Thus, the privatist position of the analyzed newspapers try to crystallize the sense of 'privado' as something beneficial and desirable, stabilizing a memory for the discursive event of privatization. This management of historical time, therefore, produces a line of continuity between present and future and a rupture between past and present, whose links are deleted to produce positive meaning for the privatization of the telecommunications.  

Inter-discourse, Pre-constructed and meaning effects in Advertisin

This study is the result of observations and reflections that do not, and are not intended to be, deriving from a single area of ​​scientific knowledge, or from certain sets of disciplines guided by a specific field of knowledge. Here, five points (although distinct) intersect and complement each other on the matter of (re)production of the advertising discursive practices. The first two points deal with outlines and theoretical routes related to the development of fundamental concepts of the French School of Discourse Analysis. The third point aims to make a theoretical approach between issues of discourse and copywriting techniques. Afterwards, we weave some discursive analysis, starting from a particular case study. And finally, in the section Notes on Copywriting from the discourse, we present a set of considerations regarding the problem of understanding the copywriting as a discursive practice from the perspective of the materialist theory of discourse.