LOGO: GRAMMATICALIZATION AND SEMANTICS IN MEDIA TEXTS

It is a fact that the study and the correct application of the rules of Portuguese grammar are necessary for the issuer to communicate adequately in most discursive genres. However this same grammar imposes certain rules that now left to be used due to historical developments that pervade any language, now began to be employed so not always equal to those advocated by the normative grammar. Wherefore to understand situations which are not justified by traditional grammar, theories that are sought to assist this understanding. The current adopted will be the Functionalism, which promotes linguistic analysis beyond established by normative grammar, it covers other aspects not considered by her. Looking enlarger the discussions about the different uses, this study is aimed at ascertaining what is mentioned by the normative and functionalists studies with respect to the word logo, traditionally defined as a coordinating conjunction conclusive. Furthermore, we seek to show the process of grammaticalization whereby the term came and expose the different semantic relations that he can express in language use. To prove this, was used everyday examples, took out from media texts, such as magazine Isto É and the newspaper Folha de S. Paulo.