Being / becoming bilingual: the role of family and school in maintaining/ developing children’s bilingualism

 This paper aims at reviewing literature regarding bilingualism, presenting some definitions in the field, specially highlighting the idea that this definition is linked to the question “In what degree is the individual bilingual?”. It will evidence the different ways of acquisition and the role family and school play in developing/ maintaining the children’s bilingualism. Therefore, attention will be given to the bilingual individual’s languages and their classification in relation to the concepts of mother language and second language. Finally, the role of education and the need to develop linguistic consciousness in the students will be discussed highlighting the importance of turning learners into individuals without linguistic prejudice and critic in relation to the role of languages in the society.

The family in the discourse of television advertising campaign margarine "Qualy": another model, the same story

This work is part of the result of masters degree research that aims to analyze how the margarine commercials "Qualy", through television, create a particular imagery around the very concept of family. For this purpose, we raise the following question: how are the effects of meaning, concerning this concept, created in the “Qualy” margarine television advertising? To answer this question we focus on the goal of understanding Sadia discourse using a “Qualy” advertise campaign, produced in 2009, which consist of eight commercials. Our theoretical purpose is to seek the light of French Discourse Analysis of Michel Pecheux and Eni Orlandi, trying to understand the workings of these effects of sense on family which come from this advertising intent. The campaign propagation took place through open national television media between 2009 and 2010. In the course of its eight episodes it tells a little story about a particular family dynamic, composed of three members: a mother (Anne), son (Rafa) and grandmother (Theresa), plus a fourth character who does not live with his family but is often around, it is the mother's boyfriend (Beto). With the analysis process it was possible to notice that although the surface of discourse reveal an organization of contemporary family, the relationships established in this family, even if sometimes conflicting, substantially reveal that the traditional family, which has always been present in commercials, above all, the margarine ones.