Text, reader and author in editorial genre and reader comment from Folha de São Paulo

This article aimed to analyze the relationship among text, reader and author in the editorial genre and genre reader comments of Folha de São Paulo newspaper. Privilege as a theoretical and methodological input the contributions of Textual Linguistics (TL) in its current phase, especially those related to the fields of reading and writing, as they relate to the concepts of text, textuality and context. We tried to observe the thematic content of the selected genres holistically, in other words in their interrelationship. Thus, we asked how readers' comments posted on the Reader's Panel of  Folha de São Paulo contributes to establish a discussion about the role of the police, subordinating other social issues such as unemployment and legalization of unregulated trade and otherwise by mitigating the consequences by family victim's death. We note that the selection made by the newspaper to publish reader comments about the editorial, has scope for shifting the debate about minorities for the institutional framework with respect to the actions of the police in Brazil, considered truculent and unprepared.

THE CADERNO FOLHA CIDADES FROM FOLHA DE LONDRINA: THE PRODUCTION CONTEXT

ABSTRACT: This research is the outcome of the results obtained in the development of the research Project “Genres in the journalistic media as objects of external didactic transposition”, developed in Universidade Estadual do Norte do Paraná (UENP/CCP). It has as its study focus the journal genres and its usage as an object of school literacy. For this work we theoretically follow the studies developed by the Sociodiscursive Interactionism (ISD), which systematizes categories for the analysis of language practices materialized in texts and gives us epistemological feedback for the development of the research. Methodologically, the study has four steps: 1) bibliographic study of the journalistic sphere and newspaper genres; 2) interview with Folha de Londrina; 3) identification of the genres that compose the CFC; 4) Description of the CFC based in a category analysis of the ISD: the production context. The general objective is to present part of a theoretical model from the Caderno Folha Cidades of Folha de Londrina newspaper. The results show the importance of this Caderno as object of local literacy, because it is geared towards issues of the Londrina region and serves as a guide for the local population to inform themselves of events and happenings in the area. We aim to expose a contextual overview of the CFC in order to encourage research towards journalistic genres by a sociodiscursive bias.  KEYWORDS: Sociodiscursive interactionism. Newspaper genres. Theoretical models. Production context.